Innomantra - Functional Innovation - Movies v1.0FR 2024

Functional Innovation®
The Functional Innovation is an integrated approach to creative ideation and problem solving which incorporates aspects from several well-known ideation and problem solving techniques. FI developed out of a research study that involved analysing 30,000+ recent innovations and 10,000+ highly cited patents in order to identify common patterns and develop useful heuristics.

In the 1960s, Swiss Physicist Fritz Zwicky developed the method of ‘Morphological
Analysis’ for complex problems. Around the same time, Soviet Scientist Genrich Altshuller formulated a method for systematic problem solving after reviewing more than 40,000 patent abstracts. FI methodology includes elements derived from these two approaches. It has also been influenced by the ‘Design Thinking' process introduced by Herbert Simon and the ‘Creative Problem Solving’ method pioneered by Alex Osborn.

The Functional Innovation™ Methodology is customized to the products, process and business model that will enable the beautiful minds to systematically generate ideas towards achieving innovation objectives identified by the business.

1. Functional Innovation®
Cinema / Movies / Entertainment
Product Innovation Process Innovation Business Innovation

5. Functional Innovation®
TheFunctionalInnovationisanintegratedapproachtocreativeideationandproblem
solvingwhichincorporatesaspectsfromseveralwell-knownideationandproblemsolving
techniques.FIdevelopedoutofaresearchstudythatinvolvedanalysing30,000+recent
innovationsand10,000+highlycitedpatentsinordertoidentifycommonpatternsand
developusefulheuristics.
Inthe1960s,SwissPhysicistFritzZwickydevelopedthemethodof‘Morphological
Analysis’forcomplexproblems.Aroundthesametime,SovietScientistGenrichAltshuller
formulatedamethodforsystematicproblemsolvingafterreviewingmorethan40,000
patentabstracts.FImethodologyincludeselementsderivedfromthesetwoapproaches.It
hasalsobeeninfluencedbythe‘DesignThinking'processintroducedbyHerbertSimon
andthe‘CreativeProblemSolving’methodpioneeredbyAlexOsborn.
TheFunctionalInnovation™Methodologyiscustomizedtotheproducts,processand
businessmodelthatwillenablethebeautifulmindstosystematicallygenerateideas
towardsachievinginnovationobjectivesidentifiedbythebusiness.

6. Functional Innovation®
1.Eliminate
2.Combine
3.Separate
4.Copy
5.Segment
6.Vary
7.Invert
8.Maximize
9.Adapt
10.Import
11.Magnify
A Systematic Approach to
Amplify Patentable and Profitable Ideas

7. Inspiration
Joy
Excitement
PURPOSE
Songs
Story Dialogues
Romance
Location
Music
Comedy
Languages
Special Effects
Thriller
2D / 3D
Adult / Children
Functional Diagram –Basic Components of a Cinema / Movie
Dances
Actors

8. Eliminate
•Can a harmful or non-beneficial component be eliminated ?
•Can a useful component be eliminated ?
1. Eliminate
Sir Charles Spencer Chaplin (16 April 1889 –
25 December 1977) was an English comic
actor, filmmaker, and composer who rose to
fame in the Era of Silent Film. Modern
Timesis a 1936 American silent comedy film
written and directed by him in which his iconic
Little Tramp character struggles to survive in
themodern, industrialized world.

9. Eliminate
PUSHPAK (1987):
•National Film Award for Best Popular
Film Providing Wholesome
Entertainment
•35th Filmfare Awards South: Best
Film, Filmfare Award for Best
Director
•Kannada
•Filmfare Award for Best Actor –
Kannada (Kamal Hassan).
At the 1987–88 Karnataka State Film
Awards, the film won in the categories
of Best Editor (Vasu), Best Music
Director (Vaidyanathan) and Karnataka
State Jury's Special Award (Rao)
The film premiered at the
•International Film Festival of India,
•1988 Cannes Film Festival in the
International Critics' Week,
•Shanghai International Film
Festival,
•Whistling Woods International.
Inspiration: Silent Movies for a Wider Audience

10. 2.CombineFine Art + Performance Art + Literature + Theater + Music + Culture
Movie : Raja Harishchandra (1913)
Combine :
•Can multiple functions be combined and performed by a single component ?
•Can a process involving a series of steps be simplified by combination ?
Roundhay Garden Scene (1888)
Ancient Greek Drama ( 600 BC)
Cinema / Movies :

11. The Jazz Singer (1927)
Americanmusicaldrama
filmdirected byAlan Crosland. It is
the firstfeature-lengthmotion
picture with not only
asynchronizedrecorded music
score but also lip-synchronous
singing and speech in several
isolated sequences. It was
produced byWarner Bros.
House of Wax (1953)was the
first color3-D feature filmfrom a
major American studio and
premiered two days after
theColumbia PicturesfilmMan
in the Dark, the first major-studio
black-and-white 3-D feature. It
was the first 3-D movie
withstereophonicsound to be
presented in a regular theater.
Combine
First Synchronized Recorded Music MovieThree Dimension Movie

12. 3.Separate
Separate :
•Can a component be physically or logically separated from the main body ?
•Can multiple functions of one component be separated ?
Surround sound is a technique for enriching the fidelity
and depth of sound reproduction by using multiple
audio channels from speakers that surround the
listener (surround channels). Prior to surround sound,
theater sound systems commonly had three "screen
channels" of sound that played from three
loudspeakers (left, center, and right) located in front of
the audience.

13. Separate
BookMyShow.com, a platform that
unites movie-goers and offers a
plethora of options when it comes
to booking tickets.Movies, parties,
theatre shows, events, and
everything else you can imagine.
Cinema hall and Ticket counter
separated.
Indian Cinema: People standing in front
of theaters for buying tickets from the
Ticket Counter. ‘First-day, First Show’
adventure is a thing of past.

14. 4.Copy
Copy :
•Can a functional component be taken and copied in a different ways ?
•Can the function of one component be copied into another ?
A multiplex and a Megaplex is related to the multiple
number ofscreens, 14 screens and stadium seating or
20 screens and above make a megaplex.
In 1930, the Regal Twins in Manchester, England
became theworld's first multiplexfollowed by Studio 1
and 2 in Oxford Street in London in 1936.

15. Copy
Coming Soon

16. 5.Segment
Segment :
•Can a component be segmented or made modular ?
•Can a function be segmented ?
The Lego Movie is a 2014 computer-animated
comedy film written and directed by Phil Lord and
Christopher Miller from a story by Lord, Miller, and
Dan and Kevin Hageman. Based on the Lego line of
construction toys, its story focuses on Emmet, an
ordinary Lego minifigure who helps a resistance
movement stop a tyrannical businessman from
gluing everything in the Lego world into his vision of
perfection.

17. Wild Tales
(Spanish:Relatossalvajes) is a
2014 Argentineblack
comedyanthology filmcomposed
of six standalone shorts, all written
and directed byDamián Szifron,
united by a common theme of
violence and vengeance.
Katha Sangama
(transl.Confluence of Tales) is a
1976 IndianKannada-
languageanthology film, directed
byPuttannaKanagal, based on
three short stories;Hanguby
GiraddiGovindaraj,Athithiby
Veena andMunithaayiby Eshwara
Chandra.
----------------------------------------------
Katha Sangama(New)
7 Directors, 7 Stores, 7 Musicians,
7 Director of Photography
Segment

18. 6.Vary
Vary :
•Can a function be varied based on input ?
•Can a function be modified by a user ?
Transformersis a series of Americanscience
fiction action filmsbased on theTransformers
franchisewhich began in the 1980s.[note
1]Michael Bayhas directed the first five
films:Transformers(2007),Revenge of the
Fallen(2009),Dark of the Moon(2011),Age of
Extinction(2014), andThe Last
Knight(2017).A spin-off film,Bumblebee,
directed byTravis Knightand produced by
Bay, was released on December 21, 2018.
6.Vary

19. Harikrishnansis a 1998
IndianMalayalam-language
detective comedy film written and
directedbyFazil.starringMammoot
ty,MohanlalandJuhi Chawla(in
her Malayalam film debut)
CLIMAX : At the end Meera
decides to go for a random method
of choosing her lover as she liked
both Harikrishnansequally. She
tosses with a leaf where the
winner would marry her and the
other would be her friend. The leaf
fell on the name of Krishnan, and
she presumably marries himand
Hari would become her friend.
Base on the North / South region
and popularity of hero movie had
two endings.
Vary
Variable Digital Display Board at
Multiplex

20. 7.Invert
Invert :
•Can a function be inverted for the same results ?
•Can a top-down function be made bottom up ?
Netflix Bringing People Back to
Theatres: The Paris —New York’s last
single-screen theater—reopened for a
limited run of MARRIAGE STORY. Now,
the iconic theaterwill be kept open and
become a home for special Netflix events,
screenings, and theatrical releases.

21. Mrs.Doubtfireis a 1993
American comedy-drama film
directed by Chris Columbus.
It was written for the screen
by Randi MayemSinger and
Leslie Dixon, based on the
1987 novel AliasMadame
Doubtfireby Anne Fine.
Tom & Jerry: TheMovie is a
2021 American live-
action/computer-animated
slapstick comedyfilmbased
on the cartoon characters and
animated theatrical
shortfilmseries of the same
name created by William
Hanna and Joseph Barbera.
Invert

22. 8.Maximize
Maximize :
•Can variability in a function be reduced to a high degree ?
•Can a value aspect of a function be maximized ?
Toy Story (1995) Animation has been a
cornerstone of cinema for decades. But they were
always very time-consuming to makeand it took a
lot of artists to render every frame. One invention
brought the animated film industry into the forefront
of movies and a staple in popular culture. Pixar’s
‘Toy Story’ was the first feature length movie to be
made entirely using computer technology.
It even led to the separate category for animated
films in the Oscars.

23. Maximize
The most popular classesfor Disney patent
applications were345(Computer Graphics
Processing and Selective Visual Display
Systems),348(Television),382(Image
analysis),463(Amusement devices: games),
and715(Data processing: presentation processing
of document, operator interface processing, and
screen saver display processing).
Disney’s patents are as diverse as their business
holdings and extend well beyond film –from the
simulation of a hair in a distributed computing
environmentto aroller coasterthat deviates from
its path depending on how scared you are. And
with 353 pending apps, they show no signs of
slowing down of research in this industry.

24. 9.Adapt
Adapt :
•Can functions be adapted based on unrelated systems ?
•Can scientific or mathematical principlestobe used to modify functions ?
PVR's Playhouse in Bengaluru, India a 49-
seater movie theatre that's dedicated to the
young ones aged between 3-12.
Beanbags for seats and the whole place
gets a colourful makeover, unlike the boring
ones the adults have. Think Snakes and
Ladders, and LEGO bricks installments.

25. Adapt
Adapt

26. Import :
•Can an external functions be imported onto the system ?
•Can a complimentary function be imported ?
10.Import
A virtual reality simulator is the equipment that is used for
human immersion in virtual reality with the purpose of
entertainment of the public. In a strict sense it can be
considered a computer with a virtual reality glasses
(helmet) and game content. Attractions of virtual reality
besides hardware and software use the additional means
to enhance the immersion effect, for example, water
spray, the effect of wind, vibration, physical motion etc.

27. Import
Patent : Drive-In Theater, May 16, 1933

28. 11.Magnify
Magnify :
•Can the scope of the functional systems be magnified to new users ?
•Can a new interface be provided ?
The IMAX film standard uses70mm filmrun through the projector
horizontally. This technique produces an area that is nine times larger
than the35 mm format, and three times larger than 70mm film which
was run conventionally through the projector in a vertical orientation.
Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw
were the co-founders of IMAX Corporation (founded 1967), and they
developed the first IMAX cinema projection standards in the late 1960s
and early 1970s in Canada.
In 1996, IMAX was awarded the Oscar for Scientific and Technical
Achievement by the Academy of Motion Picture Arts and Sciences.

29. Magnify

32. About Innomantra
Innomantra is India leading Digital, Innovation and Intellectual Property consulting and
advisory services firm. We help organizations to design and achieve their business goals
by minimum 3x impact. Our clients range from small entrepreneurial enterprises to
Fortune Global 500 organizations. We are headquartered in Bengaluru, India.
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