Internal and external communication

Communication

1. Internal and external communication

2. Effective communication and how it is achieved The purpose of communication is to ensure that all parts of a business’s operations run smoothly. Understand Internal communication is where employees communicate with each other. Include giving and receiving information.

3. Internal communication Employees communicate with each other. Colleagues, managers or subordinates. Communications may include giving and receiving information. Giving instructions Meetings/ day to day business activities

4. External communication Communicating with people and organisations outside the business. Stakeholders Selling goods and services to customers, dealing with complaints, sending information to shareholders. Ordering goods from suppliers, sending press releases about the latest products and services to the media.

5. Liaising with government agencies over tax and regulations. Negotiating with trade unions. Communication media: The methods used to communicate a message.

6. Effective communication and its importance to business. Communication between two or more people or groups of people will only be effective if: Communication cycle Sender- message-receiver-feedback-sender

7. Benefits of effective communication Reducing the risk of mistakes Enabling faster decision making Enabling quicker responses to market changes Improving coordination between departments Improving morale and motivation of the workforce

8. Improving customer relationships

9. Benefits and limitations of communication methods Two-way communication: the receiver is allowed to respond to the message and the sender listens to the response. Oral communication Two-way communication Talking to a teacher, talking on the phone Business meetings

10. Written communication Letter Memorandum Agenda Minutes

11. Job descriptions Purchase order Invoice Company magazine

12. Electronic communication

13. Visual communication Pictures and charts Financial statements Television advertising

14. Activities 9.4 9.5 Pg.127