International Marketing to Australia_Group 1.pdf

International Marketing, export to australia,

1. Topic:
Country Profile: Australia
Marketing Mix for Exporting Mining Equipment
Spares to Australia
Presentation By Group 1
Course: MBA-IB (Marketing)
Batch: 2023 - 25
International Marketing
Members & PRN:
23020241001 - Aaditya Khandelwal
23020241021 - Apoorva Mishra
23020241037 - Chaitanya Nirgule
23020241060 - Khushi Rani
23020241083 - Niket Chaurasia
23020241102 - Rijul Marhatta
23020241124 - Shubham Kumar
23020241142 - Apurva Trivedi

2. Country
Profile:
Australia

3. Australia: History
Indigenous Beginnings:
The first recorded European contact with Australia was in 1606.
The first British colony was set up in New South Wales
Gold Rush and Growth :
6 British Colony established by 1859
Federation and Nationhood:
Birth of Australia as a nation on 1st Jan 1901
Australia: In Mining Context
6th largest country in world by area, Largest Islands - 7.692 million
square kilometers with 2.6 crores of population
Australia has the 13th largest economy in the
world, with an overall GDP of $1.7 trillion and
mining accounting for 13.6% of the GDP in 2023
-Minerals Council of Australia
350 OPERATING MINES IRON ORE (29 MINES) COAL (OVER 90 MINES)
USA
MINING
EQUIPMENTS

4. Effects of COVID-19 on Australia
Essential Industry Status
Government Stimulus Packages
Strong Healthcare System
REMARKABLE RESILIENCE
Australia's exports remained resilient
during the COVID-19 crisis, with goods
exports reaching a record high of $35.3
billion in March 2020 before dipping 11.3%
to $31.4 billion in April, only 1% lower than
April 2019.
The mining sector
Trade Relations with China:
Trade Relations with China:
China introduced tarrifs & Resttrictions
on Coal, Iron Ore, Barely
Environmental Policies:
▪ Carbon Neutral Goal: Australia has
committed to achieving net-zero carbon
emissions by 2050.
Technology and Innovation:
Adoption of renewable energy,
electrification, hydrogen, and carbon
capture
In 2022, the Western Australian
Government announced funding for a new
bill to allow carbon capture, utilization and
storage (CCUS) to be further deployed in
Western Australia (WA)
GLOBAL EVENTS AFFECTING AUSTRALIA

5. Political Structure and
Government Policies
Political Structure Government Policies
Trade Policies
Mining Industry Regulations
Investment Environment

6. Legal System and
Law Enforcement
Legal Framework
Regulations for Foreign Businesses
Intellectual Property Protection
Dispute Resolution

7. GDP & Growth
Inflation & per Capita Income
Economic Challenges Trends
2023 Q4 Inflation: 4.1%,
(RBA’s target 2-3%).
Per Capita Income:
AUD 65,000
Geopolitical Tensions: Ukraine, Middle East
Commodity Volatility: Price swings in iron ore, coal
China Dependency
Household Debt: 192% of Gross Disposable Income.
Infrastructure Shortage, Vast territory
Automation
Economic stagnation
Employment 64.2%
Export Share of Resorces 62.5%
Economic Overview
Key Industries
Service sector 70% of GDP, Employs 79%.
Manufacturing & Mining contribute 20% to GDP.
Tourism adds AUD 38 billion, 1 million.
2023 GDP: (USD 1.74 Tn), 13th largest economy
GDP Growth 2.06%, 2023.
Growth Drivers:
Mining & Services
Source: Statista, RBA

8. Foreign Relations
Key Alliances Relations with India
Australia-India
Comprehensive Strategic
Partnership (CSP) for
defense, tech, and trade.
ECTA (2022): 96% tariff-
free imports from India
incl. engineering products
Mining & Minerals
Australian-Indian projects
& investments
Annual summits: Quad,
G20, East Asia Summit.
Trade Agreements
ANZCERTA (CER):
Regulates trade and
standards between Aus
&NZ
AUSFTA: 97% of non-
agricultural exports duty-
free between Australia and
the US.
A-UKFTA: Trade between
Australia and the UK.
ECTA
MAFTA: Tariff-free liquid
milk, rice between
Australia & Malaysia.
ANZUS: Security alliance
AUKUS: Nuclear
submarines & tech
Quad: Strategic
cooperation
Five Eyes: Intel: Australia,
US, UK, Canada, and NZ
NATO Enhanced
Opportunity: Defense
Five Power Defence
Arrangements: Regional
security, Australia, UK,
Malaysia, Singapore, &
New Zealand.

9. Age Distribution and
Workforce
26.5M population, 86% urbanized 30% born overseas, diverse
culture
Demographics and Social Structure
Population
Religion and Language
Social Structure
Multiculturalism
Median age 38.2, skilled workforce
Christianity dominant, English
primary
Egalitarian society, Indigenous
disparities

10. Customs, Taboos, Entertainment and Contradictions
Direct communication, mateship,
work-life balance
Customs
Sports passion, thriving arts scene
Entertainment
Taboos
Avoid aggression, respect
Indigenous cultures
Contradictions
Eco-conscious yet fossil fuel
exporter

11. Marketing Mix for
Exporting Mining
Equipment Spares
to Australia

12. Introduction of
Marketing Mix
Competitive Australian Market: High-
quality, durable, technologically advanced
products are essential.
Stringent Regulations: Adhere to safety,
environmental regulations, and
sustainability standards.
Tailored Marketing Mix: Adapt Product,
Price, Promotion, and Place to meet
Australian customer needs.
Customer Expectations: Focus on products
that withstand harsh conditions and
enhance efficiency.

13. Product Adaptation
Durability:
Design for harsh Australian conditions
Use corrosion-resistant materials
Ensure long-term durability to minimize
downtime
Compliance:
Meet Australian safety and
environmental standards
Obtain necessary certifications
Demonstrate commitment to quality
and safety
Technology
Incorporate advanced features like IoT
and automation
Improve operational efficiency
Reduce maintenance costs
Sustainability
Offer eco-friendly options
Appeal to environmentally conscious
buyers
Help clients meet sustainability goals

14. Pricing Strategy
Cost Considerations
Australian Market
Challenges
Labor Costs
Logistics Costs
Cost-Value Balance
Competitive Pricing
Competitor Analysis
Value Proposition vs.
Pricing
Customer Sensitivity
Tariff and Trade
Considerations
AI-ECTA Benefits
Passing Savings to
Customers
Market Advantage
Value Proposition
Long-Term Value
Operational Efficiency
Compliance and
Standards
Customer Perception

15. Promotional Strategy – Digital
and Traditional Media
Advertising Channels
Digital Media Focus
Traditional Media
Focus
Content Strategy
Product Features Focus
Case Studies and
Testimonials
Building Credibility
SEO and Online Presence
Search Engine
Optimization (SEO)
Content Marketing
Increased Visibility
Traditional Media
Print Media
Advertisements
Focus on Unique
Selling Points (USPs)
Consistency Across
Media

16. Live demonstration
Promotional materials
Post-event communication
Identify partners
Negotiation and agreement
Strategic alliance
Site visits and trials
Promotional Strategy
Trade Shows Partnerships
Local mining Companies

17. Distribution
Channels
Direct Sales
Distributors
E-Commerce platforms
Joint ventures
Local mining companies

18. Our Client Testimonials
Hanover and Tyke Paucek and Lage
I really like working here because
the consulting service is very
satisfying. My company is growing
even more thanks to the advice
given through this consultancy.
This is my first time consulting
business with this company. The
results are very satisfying! This can
be proven by the increasing sales
of my product business.

19. Consumer Preference : High-quality, durable,
and technologically advanced products
Competitive Landscape : Highly Competitive,
Major Players ( caterpillar & komatsu)
Business Culture: Punctuality, Direct communication
& Formal Business Process
Market Adaptation Factors
Regulatory Environment : Stringent Safety &
Environment Impact laws

20. . By focusing on product adaptation, competitive
pricing, targeted promotions, and effective distribution
channels, we will be well-equipped to meet the
demands of this challenging yet lucrative market.
Our next steps will include conducting further market
research to refine our strategy, forming strategic
partnerships with local distributors, and launching a
targeted promotional campaign to build brand
awareness and generate interest in our products.
Conclusion & Next Steps

21. THANK
YOU