Intro to ethos.pptx

an introduction to rhetorical ethos

1. Introduction to: Ethos

2. Rhetoric Ethos Pathos Logos

3. Ethos Character of the speaker as perceived by the audience

4. Ethos Extrinsic Intrinsic

5. People whose education, experience, and previous performances qualify them to speak on a certain issue earn the special extrinsic ethos of the authority.

6. Authority

7. Hierarchy

8. Personal Experience

9. Ethos (according to Aristotle): Phronesis : intelligence, good sense, practical wisdom Arete : virtue, embodying cultural values Eunoia : goodwill, consideration

10. Intrinsic Ethos actual text we hear or read + non-verbal aspects

11. Grammar and Spelling Errors

12. https://www.youtube.com/watch?v=8Gv0H-vPoDc