Intro to Introduction to e-commerce ppt slides

slides

1. INTRODUCTION TO E-COMMERCE

2. WHY STUDY E-COMMERCE? Perkembangan Teknologi yang begitu cepat ( to evolve at exponential rates ) In 1994, E-commerce did not exist In 2020: around 2.3 billion consumers spent about over $5 trillion and businesses spent almost $27 trillion, purchasing goods and services via a desktop computer or mobile device. By 2023, consumers worldwide will be spending around $7 trillion and businesses over $32 trillion in digital transactions. It is important in order to be able to perceive and understand the opportunities and risks New opportunities (and risks) in creating new business models (destroying existing ones) By studying e-commerce, students will be able identify the technological, business, &social forces that have shaped, and continue to shape, the growth of e-commerce be ready to participate in, discussions of e-commerce in the firms where you work to analyze an e-commerce business idea (which model is the most effective), the technological underpinnings of an e commerce presence (the security and ethical issues), as well as how to optimally market the business

3. the use of the Internet, the Web, and mobile apps and browsers running on mobile devices to transact business. More formally , it can be defined as digitally enabled commercial transactions between and among organizations and individuals Digitally enabled transactions include all transactions mediated by digital technology Commercial transactions involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services. E-commerce = digital commerce WHAT IS E-COMMERCE?

4. E-Commerce vs E-Business E-commerce encompasses the entire world of electronically based organizational activities that support a firm’s market exchanges—including a firm’s entire information system infrastructure. E-business encompasses the entire world of internal and external electronically based activities, including e-commerce E-business is the digital enabling of transactions and processes within a firm, involving information systems under the control of the firm For example, a company’s online inventory control mechanisms are a component of e-business, but such internal processes do not directly generate revenue for the firm from outside businesses or consumers, as e-commerce, by definition, does.

5. Technology behind E-Commerce Internet worldwide network of computer networks built on common standards World Wide Web (the Web) an information system running on Internet infrastructure that provides access to billions of web pages Mobile Platform provides the ability to access the Internet from a variety of mobile devices such as smartphones, tablets, and other ultralightweight laptop computers

6. E-commerce technologies provide a number of unique features that have impacted the conduct of business ubiquity available just about everywhere, at all times Global reach the total number of users or customers an e-commerce business can obtain (globally) Universal standards standards that are shared by all nations around the world Richness the complexity and content of a message interactivity technology that allows for two-way communication between merchant & consumer information density the total amount and quality of information available to all market participants personalization the targeting of marketing messages to specific individuals by adjusting the message to a person’s name, interests, and past purchases customization changing the delivered product or service based on a user’s preferences or prior behavior

7. TYPES OF E-COMMERCE business-to-consumer (B2C) e-commerce online businesses selling to individual consumers business-to-business (B2B) e-commerce online businesses selling to other businesses consumer-to consumer (C2C) e-commerce consumers selling to other consumers mobile e-commerce (m-commerce) use of mobile devices to enable online transactions social e-commerce e-commerce enabled by social networks and online social relationships local e-commerce e-commerce that is focused on engaging the consumer based on his or her current geographic location

8. E-COMMERCE: ORGANIZING THEMES TECHNOLOGY: INFRASTRUCTURE (Chapter 3 – 5) BUSINESS: BASIC CONCEPTS (Chapter 2, 6, 7, 9 – 12) SOCIETY: TAMING THE JUGGERNAUT (Chapter 8)

9. E-commerce Business Models and Concepts

10. Business Model a set of planned activities designed to result in a profit in a marketplace The business model is at the center of the business plan. A business plan is a document that describes a firm’s business model. An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform

11. revenue model describes how the firm will earn revenue, produce profits, and produce a superior return on invested capital Competitive Environment refers to the other companies operating in the same marketspace selling similar products competitive advantage achieved by a firm when it can produce a superior product and/or bring the product to market at a lower price than most, or all, of its competitors management team employees of the company responsible for making the business model work market opportunity refers to the company’s intended marketspace and the overall potential financial opportunities available to the firm in that marketspace market strategy the plan you put together that details exactly how you intend to enter a new market and attract new customers organizational development plan that describes how the company will organize the work that needs to be accomplished value proposition defines how a company’s product or service fulfills the needs of customers

12. MAJOR BUSINESS-TO-CONSUMER (B2C) BUSINESS MODELS e- tailer : online retail store community provider: creates an online environment where people with similar interests can transact (buy and sell goods); share interests, photos, and videos; communicate with likeminded people; and receive interest-related information content provider: distributes information content, such as digital news, music, photos, video, and artwork Portal: offers users powerful search tools as well as an integrated package of content and services all in one place transaction broker: processes transactions for consumers that are normally handled in person, by phone, or by mail market creator: builds a digital environment where buyers and sellers can meet, display products, search for products, and establish a price for products service provider: offers services online

13. MAJOR BUSINESS-TO-CONSUMER (B2C) BUSINESS MODELS

14. MAJOR BUSINESS-TO-CONSUMER (B2C) BUSINESS MODELS

15. HOW E-COMMERCE CHANGES BUSINESS: STRATEGY, STRUCTURE, AND PROCESS industry structure Industry and firm operations (business processes and value chains) business strategies

16. HOW E-COMMERCE CHANGES BUSINESS: STRATEGY, STRUCTURE, AND PROCESS