Introducing Apple iPhone 5s

1. This should brighten everyone's day.

2. iPhone 5

3. iPhone 5 ©

iPhone 5

Forward thinking.

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4. § iPhone 5 ©

Forward thinking.

iPhone 5s is purposefully imagined. Meticulously considered.
Precision crafted. It's not just a product of what's technologically
possible. But what's technologically useful. It’s not just what's next.
But what should be next.

5. iPhone 5 ©

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The most advanced
technology all leads up to this.

iPhone 5 set a precedent, with an amazing amount of technology in a
remarkably thin, light design. iPhone 5s builds on that achievement with
Touch ID — a fingerprint identity sensor. An A7 chip with 64-bit architecture.
An even more impressive iSight camera. And ultrafast LTE wireless.

6. iPhone 5 ©

Designed to complement
iPhone 5(S) beautifully.

iPhone 5s is the first 64-bit smartphone in the world
And iOS 7 was designed with that in mind, built
specifically for 64-bit architecture. Which makes
iOS 7 just as advanced as the iPhone it’s on.

7. iPhone 5 ©

A beautifully crafted phone
deserves a beautifully crafted case.

The iPhone 5s Case is precisely designed to fit iPhone perfectly.
Made from premium leather, it looks elegant and feels luxurious.
And inside, a soft, color-matched microfiber lining helps
protect your iPhone 5s

8. § iPhone 5) Design builtin Apps AnpStore TechSpecs

Unrealized until now.
Indispensable frorn now on.
A chip with 64-bit architecture. A fingerprint identity sensor. A better, faster camera. And an
operating system built specifically for 64-bit. Any one of these features in a smartphone would

make it ahead of its time. All of these features in a smartphone make it an iPhone that's
definitely ahead of its time.

9. Built-in Apps App Store Tech Specs

10. iPhone 5 回 Built-in Apps ‘App Store Tech Specs

iPhone 5s is precision crafted down to the micron. And it's evident throughout. The beautiful
aluminum housing. The sleekness of metal and glass. Sapphire crystal in the Home button. And
more sapphire crystal protecting the iSight camera. Design and construction of this level is
unmatched. As a result, iPhone 5s looks and feels unbelievably thin and light. And it's available in
three elegant expressions: gold, silver, and space gray

11. iPhone 58) Design Built-in Apps AppStore Tech Specs

12. iPhone 5 ©

Design Built-in Apps App Store Tech Specs

Touch ID,

You check your iPhone dozens and dozens of times a
day, probably more. Entering a passcode each time
just slows you down. But you do it because making
<r sure no one else has access to your iPhone is
Success: important. With iPhone 5s, getting into your phone is
faster, easier, and even a little futuristic. Introducing

vee or ck yo Pe Touch ID — a new fingerprint identity sensor.

Put your finger on the Home button, and just like that
your iPhone unlocks. It’s a convenient and highly
secure way to access your phone. Your fingerprint can
also approve purchases from iTunes Store, the App
Store, and the iBooks Store, so you don’t have to
enter your password. And Touch ID is capable of 360
degree readability. Which means no matter what ¡ts
orientation — portrait, landscape, or anything in
between — your iPhone reads your fingerprint and
knows who you are. And because Touch ID lets you
enroll multiple fingerprints, it knows the people you
trust, too.

13. @ Phone 5 回 Design Built-in Apps App Store Tech Specs

14. iPhone 5 © Design Bulltin Apps AppStore TechSpees

A7 chip.

There's fast. And then there's A7 fast. The new A7 chip gives you CPU and graphics performance
up to 2x faster than the A6 chip. Even more impressive, A7 makes iPhone 5s the first 64-bit
smartphone in the world — that's desktop-class architecture in a superslim phone. And because
105 7 was built specifically for 64-bit, it's uniquely designed to take advantage of the A7 chip.

15. W iPhone 58) Design Bulltin Apps AppStore TechSpees

A7 chip.

There's fast. And then there's A7 fast. The new A7 chip gives you CPU and graphics performance
up to 2x faster than the A6 chip. Even more impressive, A7 makes iPhone 5s the first 64-bit
smartphone in the world 一 that's desktop-class architecture in a superslim phone. And because
105 7 was built specifically for 64-bit, it's uniquely designed to take advantage of the A7 chip.

A7 supports OpenGL ES version 3.0 to deliver ¡OS 7 and all the built-in apps are optimized for
the kind of detailed graphics and complex the A7 chip. The Camera app is a great

visual effects once possible only on Mac example. It takes advantage of a new image
computers, PCs, and gaming consoles. The signal processor built into A7 to give you up to
difference is amazing. Take the imaginary 2x faster autofocus, faster photo capture, and
worlds in games, for instance. Textures and higher video frame rates.1 You'd think with all
shadows look more true to life. Sunlight this going on, battery life would suffer. But it
reflects off the water. The whole experience doesn't, because A7 is designed to be

feels much more realistic incredibly energy efficient.

16. iPhone 5 ©) Design __—Builtin Apps ApStore TechSpecs
M7 coprocessor.

17. M iPhone 5 回

The new M7 coprocessor is like a sidekick to
the A7 chip. It’s designed specifically to
measure motion data from the accelerometer,
gyroscope, and compass — a task that would
normally fall to the A7 chip. But M7 is much
more efficient at it. Now fitness apps that track
physical activity can access that data from the
M7 coprocessor without constantly engaging
the A7 chip. So they require less battery power.

Design Built-in Apps App Store Tech Specs

M7 coprocessor.

M7 knows when you're walking, running, or
even driving. For example, Maps switches from
driving to walking turn-by-turn navigation if,
say, you park and continue on foot. Since M7
can tell when you're in a moving vehicle,
iPhone 5s won't ask you to join Wi-Fi networks
you pass by. And if your phone hasn't moved
for a while, like when you're asleep, M7
reduces network pinging to spare your battery.

18. iPhone 5 回 Design Builtin Apps AppStore Tech Specs

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19. iPhone 5@ psin utinAws Appste Tech Specs
iSight camera.

iPhone 5s features advanced technologies custom designed for the iSight camera's hardware and
software. So anyone anywhere can take an amazing photo at any time. It simply makes more sense
to teach iPhone how to take a great picture rather than teach people how to be expert
photographers. Here are just some of the capabilities of the new ¡Sight camera.

O
=

Larger sensor, Larger plels Larger aperture. Continuous burst mode. True Tone flash,

Lightisakey factor in getting a great photo. The ne Burst mode lets you capture multiple shots ofthe act A white LED and an amber LED work with intelligent

sight hasa 15 percent larger senso. Bigger pixels, by snapping 10 photos per secand. And real-time analysis software algorithms to adjust the lash intensity and color

measuring 15 microns. And an aperture off/2.2. Al of. suggestsindividual shots or a sequence of photos that temperature, using over 1000 unique combinations io
ich fetin more tight à might like best. ight your subject perfec

20. iPhone 5 回 Design mumApps Ampsere Tech Specs
iSight camera.

iPhone Ss features advanced technologies custom designed for the iSight camera’s hardware and
software. So anyone anywhere can take an amazing photo at any time. It simply makes more sense
to teach iPhone how to take a great picture rather than teach people how to be expert
photographers. Here are just some of the capabilities of the new ¡Sight camera.

‘Auto image stabilization, Slow-motion video, Live video zoom

Auto image stabilization Kicks in when you need Shoot video at 120 frames per lets you getup dose with just a pinch.

reduce noise and shaky hands ormoving back any section at quarter spe elec You ca in — up to 3x— on whatever you're
Then share it with friends for mass appeal ing wil

21. iPhone 5 回 Design mumApps Ampsere Tech Specs
iSight camera.

iPhone 5s features advanced technologies custom designed for the iSight camera's hardware and
software. So anyone anywhere can take an amazing photo at any time. It simply makes more sense
to teach iPhone how to take a great picture rather than teach people how to be expert
photographers. Here are just some of the capabilities of the new ¡Sight camera.

Oo

Square photos. Panorama photos. Photo fiers.

Shootin square mode, and the isight camera ake apiece — a rather big piece — ofa gorgeous sine — Apply filters to your tl and square photos, Pick filter

miomataly frames and crops your shot 10 a square ith you. Pano mode ets you capture epic panorama and see the effecthefore you shoot. Or adit ater. If you

format — perfect for sharing on Istagram, Tutte photos with dynamic auto exposure that adjstsas you change your mind and decide no filters the best iter
Facebook, wherever take the shot imply remove

22. iPhone 5 © Daten Builtin Apps AppStore TechSpees

yht camera on iPhone 5E Is an even better
fore. For som: y reasons.

23. iPhone 5 回 Design Built-in Apps ‘AppStore Tech Specs

iSight. The worlds most popular

camera. For good reason.

day, more photos are taken with the iPhone t
ause so much thinking has
anywhere can take ana

24. iPhone 5 回 AppStore TechSpecs

25. 들 iPhone 5 回

Design Built-in Apps App Store

It’s not just a great camera for a phone.
Its a great camera, period.

What makes the iSight camera so remarkable
is how beautiful photos look without your
having to do anything at all. Just aim and shoot.
That's it. iPhone knows the best setting to use
and how intense the flash should be, and it
automatically recognizes faces in the frame. All
because of the advanced technologies custom
designed for the camera's hardware and
software. It just makes more sense to teach
iPhone how to take a great picture rather than
teach people how to be expert photographers.

The new iSight camera on iPhone 5s builds on
the iPhone 5 camera in ways that make a real

Tech Specs

difference to your photos. It captures beautiful

images at 8 megapixels. What makes them
beautiful is a redesigned camera sensor that
allows for bigger pixels. Bigger pixels equal
better photos. And better photos are precisely
what inspired the advancements we made

new iSight camera on iPhone 5s

27. iPhone 5 ©

Design Built-in Apps App Store Tech Specs

Larger sensor. Larger pixels. Larger aperture.

Light is one of the most important factors in getting a

great photo. Not just how well your subject is lit, but
how sensitive your camera’s sensor is to light. Here’s
how it works: A camera’s sensor — and the pixels on
it — collect light. The larger the sensor and the larger
the pixels, the more light is collected, And that
translates to better, brighter images with truer colors
and less noise.

iPhone 5s features a state-of-the-art sensor that
increases the area available for pixels by 15 percent,
and yet it still fits inside the incredibly thin iPhone.

The pixels are larger, too — 1.5 microns, to be exact.
We also bumped up the size of the camera aperture.
Now it’s at f/2.2 to let in even more light. All in all, the
iSight camera on iPhone 5s features an impressive 33
percent increase in light sensitivity. And that means
you get amazing-looking photos every time.

28. Built-in Ap

29. @ iPhone 5 © Design Built-in Apps App Store Tech Specs

Intelligent True Tone flash.

The new True Tone flash gives the iSight camera
capabilities that are the first for any smartphone. It's
made up of two LEDs, one white and one amber. But
they don’t simply fire in tandem. When you take a
picture with the flash enabled, the iSight camera uses
software algorithms to assess the color temperature
of the scene. That allows iPhone 5s to determine just
the right percentage and intensity of white light
versus amber light you need — using over 1000
unique combinations. The result is a beautiful shot
with more true-to-life colors. Not too cool. Not too
warm. Better highlights. More natural-looking skin
tones. And the same goes for the ¡Sight videos you
record.

Single flash

30. Design App Store Tech Spec

31. iPhone 5 ©

For some shots, speed makes all the difference. The
faster, more powerful A7 chip in iPhone 5s includes a
new image signal processor (ISP). Because it’s
designed by Apple, the ISP is inte
Sight hardware and camera software, delivering
faster photo capture and up to 2x faster autofocus.

ed with the

The ISP and faster sensor also make burst mode
possible, which is great when your subject is in
motion. Burst mode continuously captures 10 photos
per second, letting you take hundreds of images so
you don’t miss a moment. Intelligent software
algorithms work behind the scenes to analyze all the
shots in real time, comparing sharpness and clarity
and even detecting when someone's eyes are closed.
Then iPhone suggests individual photos or a sequence
of photos that you might like best.

Built-in Apps App Store Tech Specs

Design

Faster focus. Faster capture. Burst mode.

Burst mode captures 10 photos per second.

Burst mode is also ideal for capturing an entire action

sequence. So go ahead and shoot your friend’s

switch-frontside 1080 double cork” from jump to
ding. Then use your photos to tell the story.

32. iPhone 5 回 Design builtin Apps AppStore TechSpecs

33. & iPhone 5 © Design Built-in Apps App Store Tech Specs
Auto image stabilization.

Motion blur and hand shakiness happen. And often
you wind up deleting what could have been a great
photo. Auto image stabilization helps avoid that. It
works by taking four photos with a short exposure
time. Then the best parts of those photos are
combined into one image with as little noise, subject
motion, and hand shake as possible.

34. iPhone 5 回 Design Builtin Apps AppStore TechSpees

35. $ iPhone 50) Design Built-in Apps AppStore Tech Specs

Phenomenal panorama.

With one sweeping motion, the panorama feature lets you capture a single epic shot. Shoot
something with varying light, like the sun setting over a cliff, and iPhone 5s automatically adjusts
the exposure for highlights and shadows while you pan. It also photographs the scene at an
impressive 30 frames per second — that’s 50 percent faster than with iPhone 5.

36. iPhone 5 回 Built-in Apps AppStore Tech Specs

Es

HD Video Recording

The ¡Sight is an amazing still camera. And it’s every bit as amazing when it comes to video.
Capture moments in stunning 1080p HD. Take still photos as you record. Add a bit of
awesomeness with a slow-motion effect. Whatever you shoot, you can bet it'll be anything but
boring.

37. é iPhone 5 © Design Built-in Apps App Store Tech Specs

38. W iPhone 5 (5) A Ape store Tech space

HD Video Recording

The iSight is an amazing still camera. And it's every bit as amazing when it comes to video.
Capture moments in stunning 1080p HD. Take still photos as you record. Add a bit of
awesomeness with a slow-motion effect. Whatever you shoot, you can bet it'll be anything

but b

Slow-motion video. Live video zoom.

When you watch a video in slow motion, it The pinch-to-zoom technique you use when
feels infinitely more exciting. Whether it’s a taking pictures now works when recording
snowboarder landing a jump or a dog chasing video. iOS 7 on iPhone 5s gives you the ability
its tail, slow-motion video cranks up the drama to zoom in on your subject 一 up to 3x — as
and, sometimes, the humor. The slo-mo you're recording. So you can put the emphasis
feature on iPhone 5s lets you capture video at right where you want it

120 frames per second in 720p. When you're

done, select the portion you want to slow

down, and that clip plays back at quarter

speed. You can change which part is in slow

motion anytime, and even share it with your

friends

39. iPhone 5 回 Built-in Apps App Store Tech Specs

iOS 7 and the iSight Camera

The Camera app in iOS s you more ways to capture your favorite moments. And the Photos

s it easier — and more fun — to see all of them.

40. iPhone 5 ©

Design Built-in Apps App Store Tech Specs

Camera app

Camera in iOS 7 puts all your shooting formats 一 still,
panorama, square, video, and slo-mo — front and center
With a swipe, you can capture what you want the way you
want. Eight Apple-designed filters let you get even more
creative. Pick a filter and see it live before you take the shot.
Or apply it after. If you change your mind later and decide
no filter is the best filter, just remove it. Artistic license is all
yours.

41. W iPhone 58) Design Bulltin Apps AppStore TechSpees

[7770

< Collections Moments

ica Pier

=p Photos app

Moments, Collections, and Years — smart groupings of your
photos and videos based on time and place — make it
faster, easier, and more delightful to scroll down memory
lane. In Collections, you'll find, say, your trip to San
Francisco. And in your San Fran 0 Collection are distinct
Moments — the Golden Gate Bridge, Union Square, and
= AT&T Park. When you really need to go back in time, tap the

Lg Year view and prepare to be amazed. Every photo and video
you've ever taken fills your screen in a mosaic that's almost
like artwork.

42. E iPhone 5) Built-in Apps App Store Tech Specs

[0770

< Streams Activity

You posted 3 photos,

OO iCloud Photo Sharing

¡Cloud lets you share your favorite moments with your
favorite people when you create a shared stream. With
105 7, friends and family can post their own photos, videos,
and comments to your streams, and it all appears on
everyone's ¡OS devices 一 automatically. Videos can be up
to five minutes long and viewed in up to 720p HD. And to
see the latest updates from all your shared streams, just
check out the Activity view in Photos.

Paul Zemanek poste 3 items

Beach Trip

»

43. 上 iPhone 5 回 ei

Facelime HD camera.

When you can’t be there in person, you can at least be there onscreen. Share some good news with
your best friend or say “good night” to a traveling loved one with a FaceTime video call. The all-new
FaceTime HD camera on iPhone 5s features larger pixels and an improved backside illumination
sensor, so your smile lights up the room in almost any light. And because you can make audio-only
FaceTime calls in iOS 7, your tête-à-tête doesn't have to be face-to-face

44. iPhone 5 回 Built-in Apps AppStore Tech Specs

45. iPhone 5 © Daten Builtin Apps AppStore TechSpees

Ultrafast LTE wireless.

iPhone 5s has up to 13 LTE bands. That's more than any other single model of smartphone. Whi

means even more iPhone users can experience fast download and upload speeds in more places
around the world. Meanwhile, the number of LTE carriers supported by iPhone worldwide continues
to grow. So when you're traveling, you can take advantage of ultrafast LTE networks in more places.

46. § iPhone 5) Design builtin Apps AppStore TechSpecs

47. App Store Tech Specs

iPhone 5 回 Design builtin Apps
iOS 7

designed with iPhone 5s in mind. Everything about it takes tage of the advanced technologies
into iPhone 5s — like the 64-bit A7 chip, the Touch ID fingerprint identity sensor, and the new, even more
remarkable iSight camera. In addition, iOS 7 introduces great new features, such as smarter multitasking, AirD
even easier, faster, and more enjoyable. No matter what

and Control Center, that make the things you do every da

finding your way around is extremely intuitive. So from day one, you know

you're doing or which app you’re using,

how to use the most advanced mobile OS on the most advanced iPhone yet.

‘Seon Fingerprint

48. } iPhone 58) Desgn __bulltinAops AppStore Techspees
Built-in apps.

49. 7 iPhone 5 (5) design Bulltin Apps Appstore TechSpees
Built-in apps.

50. § iPhone 5 (5) Design Built-in Apps ‘AppStore Tech Specs
iPhoto, iMovie, Pages. Keynote, Numbers,

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51. @ iPhone 5 (5) Design Bilin Apps Ampsore TechSpecs
iPhoto. iMovie, Pages. Keynote, Numbers,

Honey Flavors

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Numbers ¡Books

Bring your data to life with dynamic Discover, subscribe to and play Revisit a classic. Check outa best seller.

tables, charts, and spreadsheets podcasts of all genres right on Build your own library, one download
vour Phone: ata time

52. iPhone 5 (5) Design Built-in Apps ‘AppStore Tech Specs
iPhoto. iMovie, Pages. Keynote, Numbers,

53. 5 iPhone 5 9] Design builtin Apps App Store
App Store.

54. & iPhone 5 © Design Built-in Apps AppStore Tech Specs
iCloud.

oud Photo Sh;
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55. iPhone 5 回 Design Builtin Apps AppStore Tech Specs

56. } iPhone 5 6) Daten Scan AGW store Tech Space
iPhone 5 (9 Case.

57. iPhone 5 ©) Daten Scan AGW store Tech Space
iPhone 5 (9 Case.

©

58. iPhone 5 ©) Daten Scan AGW store Tech Space
iPhone 5 (9 Case.

59. iPhone 5 ©) Daten Scan AGW store Tech Space
iPhone 5 (9 Case.

60. iPhone 5 回 Feature Built-in Apps App Stor Tech Specs

Progress is a 3 beautiful thing

61. iPhone 5 © Features

Built-in Apps App Store Tech Specs

Before you build
to a higher standard,
you have to set a few.

iPhone 5 set a precedent. Apple engineers and
designers managed to compress first-of-their-
kind technologies inside a space that’s a mere
7.6 millimeters thin and 112 grams light. A feat
like that required designing or redesigning
multiple components. And it resulted in an
incredibly thin, impressively light,
extraordinarily powerful smartphone. After
coming so far with iPhone 5, it was a perfect
place to start with iPhone 5s. And while the
engineering challenge was significant, we
succeeded in adding more to it without making
iPhone 5s bigger or heavier.

76 || 112

Depth(mm) Weight(g)

62. iPhone 5 © Features Builtin Apps AppStore Tech Spees

Inspired by a flawless design.
Your fingerprint.

63. iPhone 5 回 Features

Built-in Apps App Store

Inspired by a flawless design.
Your fingerprint.

The very first iPhone introduced the world to
the idea of touch as the most natural way tc
interact with a sma one. To h to heara
song. Touch to browse the web. Touch to take
a picture. All of it began with something

y simple: your finger. And now we've
taken touch to the next logical place with
Touch ID, the fingerprint identity sensor. You
fing tis the perfect password. You always
have it with you. And no one can ever guess
what it is. But beyond that, it just made sense
to us that your phone should recognize you. It
should learn you. Not require you to memorize
and enter passwords in order to use it. W Iso
knew the right place to locate the sensor was
where you naturally touch your iPhone — on
the Home button. But how could we fit all the
technology that sensors require in such a small
space?

That required a team of biometric experts and
hardware engineers to rethink how senso
technology works and redesign the iconic
Home button. Made from laser-cut sapphire
crystal, the surface of the button directs the
image of your finger to a capacitive touch
sensor, which reads beneath the outer layers
of your skin to get a detailed print.

Surrounding the button is a stainless st

that detects your finger, wakes the sen:
improves the signal-to-noise ratio. Soft

then reads the ridges of your print and finds
he match to unlock your phone. It's all highly
advanced technology that simply disappears
you use it. So you don’t notice anything
Except how unlocking your iPhone is suddenly
so effortless.

Tech Specs

64. iPhone 5 ©

Features Built-in Apps App Store

Inspired by a flawless design.
Your fingerprint.

Laser-Cut Sapphire Crystal

Stainless Steel Detection Ring

Capacitive Single-Touch Sensor

Tactile Switch

Tech Specs

65. iPhone 5 © A

'eatures

Improve performance
without sacrificing
battery life,
Impossible, right?

Built-in Apps

40x

App Store

66. The world's favorite camera
was a great starting point.

67. iPhone 5 © Features

Built-in Apps App Store Tech Specs

The world's favorite camera
was a great starting point.

You recognize just how indispensable a
smartphone camera is when it achieves certain
things. It shoots consistently great photos all
the time, anytime. It’s full featured without
being complicated. And it’s packaged in a
device that’s slim and light enough to always
be with you. The iSight camera does all those
things remarkably well. So well, in fact, it’s
become the world's most popular camera. But

while people love using it, we weren't satisfied.

‘And as we considered enhancing it, we knew
we could go one of two ways: Simply add more
megapixels for the sake of marketing a bigger
number. Or keep the megapixel count at 8 but
add a larger, state-of-the-art sensor.

A larger sensor allows the individual pixels to
get larger. And larger pixels, not more pixels,
mean a better picture. So iPhone 5s has an all-
new 8MP sensor. One that’s 15 percent larger
than before, with pixels measuring 1.5 microns.
We also increased the aperture to f/2.2. All
that adds up to 33 percent greater light
sensitivity. That’s significant, because more
light gives you better, brighter images with
even more accurate colors. And the new True
Tone flash intelligently figures out exactly how
much light your shot needs. Why did we add
all these features to an already amazing
camera? Because it’s much more efficient to
teach iPhone to take great photos than it is to
teach millions of people to be expert
photographers.

6 の

SE

Increase in Light
Sensitivity

68. iPhone 5 回 Features builtin Apps «AppStore TechSpecs

With iOS 7 our goal was to
take the familiar further.

Among the many things that went into the 105 7 is the manifestation of simplicity. The
design of iOS 7, one was a consideration of the interface is purposely unobtrusive. Anything
devices on which it would run. We knew that doesn’t add value has been stripped away.
uld be powered A7 chip So the focus is on what matters most: your
t architecture. And we designed 105 7 content. Layers and translucency create depth
to take advantage of it. Beyond that, however, and provide a sense of context and place.
the design goal of iS 7 was to take a familiar Animation and motion make everything more
and loved operating system and make the engaging. And the result is a better, smarter
experience of using it even simpler, more more delightful experience overall. iOS 7 is
useful, and more enjoyable. another way iPhone 5s is the culmination of

forward thinking.

69. iPhone 5 回 Features

Built-in Apps App Store

We put just as much thought
into what goes on it.

> didn't approach the iPhone 5s Case as a
mere accessory. We saw it as the perfect
companion for the iPhone 5s and its iconic
design. Which is why we crafted it
passionately as we did. The case is made from
premium, hand-selected leather that feels
luxurious. The leather precisely envelops the
volume buttons, the on/off switch, and the

chamfered edge in a way no other iPhone case

does. As a result, even with the case on
iPhone 55 still feels incredibly slim and ele;
in your hand.

A single piece of leather is wrapped around a
sturdy frame using a process that combines
hand craftsmanship and precision machining.
The result is a truly seamless design in which
every detail has been carefully considered
Inside, a soft microfiber lining helps protect
the finish of your iPhone. Outside it’s just as
noteworthy. A pigment-rich dye is infused
deep into the leather, ensuring that each of
the six colors looks remarkable at first g

and still does over time

Tech Specs

70. iPhone 5 © Features Design AppStore Tech Specs

Apps for all your waking h

IOUS

ho
And your sleeping ones too

71. § iPhone 5) Features Design AppStore Tech Specs

Built-in apps.

72. iPhone 5 ©) Features Design AppStore Tech Specs
Built-in apps.

FaceTime oy Y Maps

Dialwitha single tap — r ask Sto dot for Inge sh gop and st nen
you. Instant reply toa call witha text in Spoken m by-turn directions
message. Activate De Hat Distub. And check he Realtime af condor. And photo teal
messages in any order you want e Interactive 0 views with Flyover mode. The
Visual Voicemail, Maps app à destination unto el

With FaceTime you can make video 一 oraudio oniy 一
cater Wc ana one a oi

toshare the view from your end

73. 들 iPhone 5 回

Safari

Thisisbrowsing at ts most beautiful. Pages took crisp and
sharp, and they load almostinstanty. Tap the Reader icon
Lo read web articles without ads or distractions. And view
items on your Reading List on any device — even when

Features Design

Built-in apps.

US) Siri

~

Say what you want to know (“Who do the Giants play on
Tuesday?") and Siri provides the answer. Say what you
want todo ("Find me a table fortwo at Seven Hill

nd 7 pm") and Siri makes it happen, ay it

App Store Tech Specs

Messages

Send free messages to anyone on an iPhone, iPad, ¡Pod
touch, or Mac. Attach some photos ora video. Share
Locations and inks. Or forward a contact. You can send
Lo one person ata time 0110 an entire group at once.

74. } iPhone 5 ©

Features Design App Store Tech Specs

Built-in apps.

Œramanco

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Mail Passbook

Send receive, andreph across all your Boarding fight? Wang into a movie? Redeeming à

accounts Scan your nbos on the inch Retna gear lst scan your Phone Passbook stares show over breakfast Wath an D mode on
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lots to write home about when and where you need them |

75. } iPhone 58)

App Store

The best allein of mobie appsisusta tap away. The App
Store has over 900.00 apps — many of them free — to help you
be more praducthe. Lean about the world. And lets ot forget
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iPhone never forgets, so you won't either. The
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Wherever you find yourself — the Louve,
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Discover new apps by browsing categories such as
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Noteworthy and Essentials, as well as collections like
Road Trip, Apps for the Weekend, and Apps for the Great
Outdoors. So it’s easy to find apps you might enjoy.

One Trusted Source

The App Store has more than 900,000 apps and
counting.* Many of them appear on the App Store first,
before they're available anywhere else. And you're
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Keep up with your studies using
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Create budgets, pay bills, and more
with financial apps that take
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find countless other ways to
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Hungry? Thirsty? A little of both?
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Stay current on breaking news and
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