introducing India's first 100% cashback food truck

Join the renowned BlackTree Food Truck franchise, BlackTree Food Truck emerges as a distinctive player in the burgeoning Indian food truck industry, pioneering a unique 100% cashback guarantee on food purchases. This innovative approach differentiates them from established online food delivery platforms like Zomato and Swiggy...

Investment requirement to drive the business
Email - [email protected]

1. duc,

introducing India's first 100% cashback tech-driven food Truck
Investment requirement to drive the business
Email - [email protected]

BlackTree

WWW.MYBLACKTREE.COM

Food & Fashion express WWW.MYBLACKTREE.COM

2. Overview

TODAY'S DISCUSSION

About the Brand
Vision and Mission
Food truck Intro
COFFEE & BlackTree MOU
Product Details
BBD

USP

STTP

Target

Strengths

Media

Team

WWW MYBLACKTREE.COM

3. A

ABOUT THE BRAND.

BlackTree: A Story of Innovation and Accessibility in Indian Fashion
BlackTree is more than just a clothing brand: it's a lifestyle statement and a commitment to making fashion accessible to everyone in India. Founded in 2018
they've quickly grown into a major player in the industry. offering a diverse selection of men's and women's clothing at affordable prices.
Their Journey:
BlackTree's roots go back to 2013 with the establishment of GL Electronic, which laid the groundwork for their future success. The 2018 merger of these two
entities solidified their core philosophy: ‘Everyone can enjoy the beauty of fashion.”
More Than Just Clothe:
BlackTree believes clothing is a way to express yourself, and they strive to provide high-quality, on-trend pieces that are affordable. They were recognized as
the fastest-growing jeans brand in India by Hindustan Times in 2022, showcasing their dedication to offering diverse styles and unique fabrics.
Innovation Beyond Fashion:
BlackTree doesn't stop at clothing. In their pursuit of innovation, they've launched the "BlackTree Food Truck & Restaurant.’ which is India’s first and unique
culinary experience on wheels. They offer a revolutionary approach, giving customers 100% cashback on every food order.
In essence, BlackTree is a brand that:

+ Offers a diverse selection of trendy and affordable clothing for men and women.

+ Believes fashion is a form of personal expression.

+ Is committed to making high-quality fashion accessible to everyone.

+ Continuously innovates, venturing beyond clothing with their unique food truck concept WWW .MYBLACKTREE.COM

4. ision

BlackTree India is pioneering a unique concept that merges fashion and food, offering a distinctive
customer experience that goes beyond just a meal.

BlackTree: Revolutionizing Indian Food & Fashion through Innovation and Technology

BlackTree aspires to redefine the Indian food experience through a novel, tech-driven approach. We aim
to elevate the vibrant world of Indian street food by addressing its existing challenges and creating a
platform for:

+ Unparalleled Hygiene and Safety: Leveraging technology, we will ensure consistent adherence to the
highest hygiene and safety standards, setting a new benchmark for the industry.

+ Unprecedented Accessibility: We will make delicious and affordable Indian street food readily
available through our innovative food truck model, catering to the evolving needs of urban India.

+ Unwavering Commitment to Quality: We will utilize the power of technology to streamline operations
and maintain consistent quality across every serving

Through this vision, BlackTree aims to not only revolutionize the Indian food scene but also empower
street food vendors and celebrate the rich culinary heritage of india on a global stage.

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5. Mission

BlackTree is on a mission to transform the Indian food landscape by seamlessly blending tradition
and technology. We aim to revolutionize the unorganized street food sector by

+ Elevating the street food experience: We offer hygienically prepared, delectable Indian street
food through a tech-enabled food truck, the first of its kind in India

+ Promoting accessibility and affordability: We empower customers through a unique 100%
cashback model, making delicious food experiences accessible to all

+ Embracing innovation: We push boundaries by combining the beloved tradition of ‘roti and
kapda’ (food and clothing) through our unique concept food truck

BlackTree believes that everyone deserves to enjoy the vibrant flavors and cultural significance
of Indian street food in a safe, convenient, and rewarding way.

WWW MYBLACKTREE.COM

6. Indian Street Food Market Size Analysis

+ Market Size (2024 Estimate): The Indian street food market is difficult to quantify precisely due
to its unorganized nature. However, estimates suggest a potential valuation of around INR
140,000 crores (approximately $17 billion USD) or more in 2024.

+ Growth Drivers:

o Urbanization: Rapid urbanization leads to an increased demand for convenient and
affordable food options.

© Rising Disposable Income: A growing middle class with more money to spend on eating out

o Changing Lifestyles: Busy schedules and a desire for quick meals

© Tourism: The popularity of Indian street food attracts both domestic and international
tourists.

+ Key Trends:

o Hybridization: Blending traditional street food with modern flavors and fusion cuisines.

Emphasis on Hygiene: Increased awareness about food safety is leading some vendors to
adopt better hygiene practices.

© Organized Players: Emergence of food chains and brands specializing in street food.

WWW. MYBLACKTREE.COM

7. Key Problems in the Indian Street Food Sector .

1 Hygiene and Food Safety: The biggest challenge. often due to:
o Lack of clean water and sanitation facilities
© Improper food handling and preparation practices
o Use of substandard ingredients
2.Lack of Regulation: The sector is largely unorganized, with minimal regulatory oversight, leading to
inconsistent quality standards.
3. Infrastructure Deficiencies:
o Limited access to proper vending spaces.
© Poor waste management systems.
o Lack of basic amenities like electricity
4.Limited Financial Support: Street food vendors often struggle to secure loans or financial assistance
to improve their businesses.
5. Vulnerable Workforce: Many vendors face exploitative working conditions, low wages, and social
stigma
6.Limitations of Modern IT & Al - Despite India’s street food industry being the world's largest. its
operators often lack proficiency in information technology. This deficiency has resulted in a

significant technological gap within the sector WWW.MYBLACKTREE.COM

8. Indian street food, while popular and diverse, has several drawbacks and side effects on human health.

1.Poor hygiene and sanitation, leading to contamination and foodborne diseases.
2.Improper food handling and storage, increasing the risk of illness.
3.Use of low-quality, unregulated ingredients, which can be harmful
4.Contaminated water, resulting in waterborne diseases.
5.High-calorie, salty, sugary, and fatty content, contributes to obesity and other health issues.
6.Presence of allergens, posing risks for those with allergies.
7.Higher chances of food poisoning due to inadequate food safety practices.
8. Environmental concerns: The use of non-biodegradable materials like plastic and styrofoam for serving and
packaging contributes to pollution and waste management problems.
9. Traffic and pedestrian safety: Street food vendors often occupy sidewalks and roadsides, creating congestion and
posing safety hazards for pedestrians and motorists.
10. Lack of nutritional balance: Indian street food may not always provide a well-rounded meal, potentially leading to
nutritional deficiencies if consumed regularly.
11. Unlicensed vendors: Many street food vendors operate without proper licenses, making it difficult to ensure
adherence to food safety standards and regulations.
12.Impact on local economy: The informal nature of street food businesses can lead to unfair competition with
licensed establishments and affect the local economy.
13. Exposure to pests: Open-air food preparation and serving can attract pests such as rodents and insects, increasing

the risk of contamination and disease transmission.
WWW MYBLACKTREE.COM

9. “Introducing India's First 100% Cashback, Tech-Enabled Food Truck"

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10. ome of the key features of our food truck include:

BlackTree India is expanding its portfolio with a unique tech-driven food truck concept based in
Patna, Bihar. This groundbreaking concept aims to revolutionize the street food industry through its
innovative features and customer-centric approach,

We believe that BlackTree Food Truck will be a valuable addition to Patna's food scene and that
our innovative concept will be a hit with local residents.

+ 100% Cashback on Every Food Purchase (First time in India)
India’s First Tech-Friendly Food Truck with robotic chef

« Advance laser show

« Live Food Making Footage

« Token Display

+ Live Streaming & Advertising

+ Customer Entertainment

AMI WWW MYBLACKTREE.COM

11. Key Solutions in the Indian Street Food Sector .

BlackTree India takes street food to the next level with a unique blend of technology, safety, and customer
benefits. Here are 9 key solutions BlackTree offers:

1.Tech-Friendly Food Truck: Experience the future of street food with India’s first tech-powered food truck
Order, pay, 100% Cashback and track your delicious meals seamlessly using your smartphone.

2.100% Cashback: BlackTree rewards your loyalty! Enjoy complete cashback on every purchase, making your
street food cravings truly affordable.

3.Safety and Hygiene: BlackTree prioritizes your well-being. Their food trucks are equipped with advanced
hygiene measures, ensuring the highest safety standards for food preparation and handling.

4.Standardized Recipes: Craving consistency? BlackTree offers delicious street food favorites prepared with
standardized recipes, guaranteeing the same great taste every time.

5. Trained Staff: BlackTree employs a team of highly trained and skilled professionals who are passionate about
delivering exceptional service and hygiene practices.

6.Modern Amenities: Forget the limitations of traditional street food. BlackTree's food trucks boast modern
amenities like clean water sources, proper electricity, and adequate storage facilities.

7.Transparent Pricing: Say goodbye to price fluctuations. BlackTree offers clear and consistent pricing across
all their offerings, ensuring fairness and trust with their customers.

8.Sustainable Practices: BlackTree is committed to environmental responsibility. They actively seek solutions
to minimize waste and operate sustainably.

9.Community Engagement: BlackTree values its customers and strives to be a part of the Local community.
They may participate in local events or offer special promotions to foster connections.

12. BlackTree: Challenges and Opportunities in Partnering with COFFED in Bihar

Blacktree Food Truck has encountered several obstacles in its efforts to launch operations in Bihar. Despite
persistent attempts over the past nine months, the company has been unable to secure a vending license or
designated space from government authorities or municipal corporations. This has significantly hindered its ability to
establish a physical presence in the region

Additionally, Blacktree has faced a shortage of working capital, which has limited its options for operating in
privately owned locations. This financial constraint has further complicated the company's expansion plans.

However, Blacktree's partnership with the Bihar Rajya Matsyajibi Sahkari Sangh Limited (COFFED) presents several
potential benefits. By collaborating with COFFED

+ Gain access to prime locations: COFFED may be able to facilitate the acquisition of vending licenses and suitable
spaces within its network or through its influence with local authorities.

+ Secure financial support: COFFED could potentially provide financial assistance or explore collaborative funding
opportunities to address Blacktree's working capital needs.

+ Enhance brand visibility: Partnering with COFFED can increase Blacktree's visibility among local communities and
potentially attract a larger customer base.

+ Contribute to local economic development: By operating in Bihar, Blacktree can contribute to job creation and
stimulate local economic activity.

13. ar Rajya Mats: Sahkari Sangh Limited (COFFED ) BENEFITS

COFFED has solidified a strategic partnership with Blacktree, a leading technology-driven food solutions company. This
collaboration promises significant benefits for COFFED and its members, particularly in terms of market expansion and technological
advancements.

Key Benefits for COFFED:

+ Innovative Food Trucks: COFFED will gain access to India’s first technology-friendly food trucks, a groundbreaking initiative that
has garnered national attention.

+ 100% Cashback Offer: COFFED's customers will enjoy the unique advantage of receiving 100% cashback on their purchases, a
first-of-its-kind promotion in India.

+ Direct Access to Food Trucks: COFFED will have direct access to food trucks valued at approximately Rs. 40 lakhs, without the
need for substantial upfront investment or time-consuming processes.

+ Comprehensive Branding: Blacktree will offer free vehicle branding. ensuring maximum visibility for COFFED's products.

+ Advanced Technology: COFFED will benefit from in-house technology and software developed at a cost of approximately Rs. 1
crore, enhancing operational efficiency and customer experience.

+ Prominent Marketing: Blacktree will provide free screen promotions through 55-inch televisions, ensuring widespread awareness
of COFFED's offerings.

+ Revenue Sharing: COFFED will receive 2% of the profit generated by the food trucks, providing a steady stream of revenue.

+ Product Showcase: Blacktree will offer COFFED a dedicated showroom to display its products, facilitating direct sales and
customer engagement.

+ Hyperlocal Delivery: The partnership will enable COFFED to leverage Blacktree's network for hyperlocal delivery of raw fish
products, expanding its reach and convenience for customers.

+ Franchise Opportunities: As Blacktree expands its operations, COFFED will have the opportunity to benefit from increased
franchise earnings through additional locations.

+ Extensive Marketing Support: Blacktree will provide free social media exposure, radio, print, and television advertising, ensuring
maximum brand visibility.

+ National and International Recognition: COFFED will receive free advertorial exposure in national and international news outlets,
further enhancing its reputation and credibility

14. ( > Below are 15 points highlighting & benefits of the BlackTree food truck to our society 8 )

1.The Blacktree food truck is designed with 100% hygiene and centralization in mind, ensuring a clean and safe environment for customers.
2.Measures have been implemented to prevent the direct entry of polluted air from outside, further enhancing food safety.

3.The laser show has been designed, keeping Bihar's heritage in mind, and promoting local culture and history.

4.This is the first food truck in India, where customers receive 100% cashback on their food orders, instantly returning to their wallets,

5.It will generate employment opportunities for the unemployed in our state and society. contributing to economic growth.

6.Through its franchise model, the food truck will provide services in other corners of the country, contributing to the development of our state

and expanding the brand's reach.

7.This is the first beautiful food truck in the country where customers can watch a live stream of their food being prepared on television.
8.Customers will have the opportunity to enjoy free musical programs, creating an engaging and entertaining atmosphere.

9.The taxes paid by the company will contribute to the development of our country. supporting public infrastructure and services
10.The rent paid by the company will enrich our society by supporting local property owners and communities.

11.The food truck will introduce new and innovative food options to consumers, elevating the street food scene.

12, The Blacktree food truck can attract tourists and visitors, further promoting local culture and generating revenue for the state.

13. The environmentally friendly practices of the food truck can help raise awareness about sustainable business practices.

14.By collaborating with local producers, the food truck can support the local economy and promote the use of fresh, regional ingredients.

15.The success of the Blacktree food truck can inspire other entrepreneurs in the state and country, fostering innovation and economic growth.

WWW MYBLACKTREE.COM

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16. What our brand stands for

Sustainable, affordable, and quality style

WWW.MYBLACKTREE.COM

17. Product For Men's

T-shirt, Jeans, Accessories
V-neck Biowash Half Sleeves
Round Neck Biowash Half Sleeves
V neck full sleeve Biowash
Round Neck full sleeve Biowash
Polo T-shirt
Lycra T-Shirts
Fancy T-shirts
Jeans
Men's Accessories

Product For Women's

Floral Print Ruffle Midi Dress
Maxi Dresses
sweatshirt for women
Top
Coats, Jackets, Blazers
Jeans
LEGGING
Female Lingerie
Accessories

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21. Hot Selling T-shirt Design

22. Blacktree Brand Details
Parent Company
IBO Software
GL Electronic
Current Company
Myblacktree India Pvt.Ltd
Category
Apparels
Sector
Ecommerce & Offline Outlets
Tagline/ Slogan
Imaging the next level of fashion.
USP
Looking forward to bringing strong international quality to the new Indian consumer.
Not only to enhance style quotient but to make them feel what they wear.
Extend Blacktree fashion credentials by collaborating with passionate & creative designers
for the consumer in India through exclusive design collaborations. |

23. USP

Develop delivery and price
promises for the consumer that is
reliable, affordable, and price-
worthy,

First Time in Jeans Segment we are
launching with ODD & EVEN sizes.

We are planning to launch
Plus/skinny size funky jeans

Seventy percent of our products are
exclusive.

Authentic designs, a selection of
stock from reputable domestic and
international brands, and an in-
house private label as well.

24. BlackTree STTP

Segment
Apparel
Target Market
India
Target Group
Middle-High income, fashion-conscious,
young online shoppers
Positioning
One-stop store for every fashion need

25. BlackTree

STRENGTHS

1.Collaboration with the biggest names in the international fashion industry.
2.Fresh fashion with international product quality getting launched every month.
3.A private-label fashion collection gets launched every month with the help of its China &

Mumbai-based fashion hub...
4. It has to create international quality products at affordable prices.

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27. Marketing Cost

Profit Chart o%

Production Cost

Calculation Factor :
Avg Ticket Size = 3299
No. of Orders = 1000

Packaging
1%

Taxes

7%

28. 4year Projection
HB Marketplace M ind Website [J US & EU Website [J Outlets

3000

2500

2000

1500

1000

500

29. Plan to build an offline or online
network through
CNE

+ REDUCE COSTS & INCREASE EFFICIENCY
+ 3X FASTER SHIPPING

+ DECREASE RTO BY 35-45%

+ LOWER WEIGHT DISCREPANCY

+ FLEXIBLE FULFILLMENT MODEL

+ QUICK ONBOARDING

+ ACCOMMODATE A SURGE IN ORDER VOLUME

+ AN END-TO-END E-COMMERCE FULFILLMENT

+ WAREHOUSING & FULFILLMENT

+ Inbound, Storage, QC, Packaging. and Outbound
+ TECHNOLOGY

+ WMS, Channel Integration. OMS & Logistics Tech

® customer order
49 Blacktree ruifilment warehouse

Q Our Central Warehouse

30. Pop-up Stores (Kiosk)

In the Clothing industry, none of the brands care about the presentation of clothing stores, and here we will be
offering store owners a better presentation of their stores in return we will be getting a 5'5/8"10ft area to install our
kiosk resulting in Free branding for a lifetime & they will be also get motivated to be our B2B Customers for retail. In
this way we can save money for the branding and setting operational store as in pop-up store it takes one-time cost
f 25K-45K to build were as to set up own store we need min. 1.5 L per month, In the first phase we will be installing 15
kiosks per city on the basis of better visibility & footfalls

Store Owner Benefits

+ The free branding expense is around 85,000 rupees.
+ Life-time Free Sample Support.

+ Free store promotion via Paper Ads or Social media
+ Centralized offer running display.

+ Centralized OUTDOOR Light on/Off SYSTEMS.

+ Store rent paid by the company T&c applies.

+ Store electricity paid by the company Téc applies.

+ Free Billing Software .T&c apply.

+ Attractive margin,

32. Our Team

«a «>

Kundan Kumar Anurag Giri Birendra Kumar
Founder,MD and CEO Co-Founder Director

Sumant Kalanka Inderjit Singh Lauren Jensen Sunil Kumar
Fashion Designer Sourcing Manager China Fashion Designer QC Manager

WWW.MYBLACKTREE.COM

33. Print Media Coverage

Dainik Bhaskar Dainik Jagran Divya Bhaskar Divya Bhaskar
Hindi Hindi Gujrati Marathi

WWW.MYBLACKTREE.COM

34. as

The
Voice
in
Media

Reference Links

1. https://www.jagran.com/advertorial/general-blacktree-sells-over-8000-t-shirts-in-24-hours-
you-can-also-order-20786536.html?

2.https://navbharattimes.indiatimes.com/lifestyle/shopping/black-tree-loot-sale-buy-t-shirt-in-
1-rupee-and-get-paytm-cash-upto-50-rupees/articleshow/80721143.cms

3. https://www.business-standard.com/content/press-releases-ani/hold-the-stakes-of-
happiness-and-fashion-with-black-tree-india-121051900906_1.html

4.https:/www.zee5.com/zeeSnews/hold-the-stakes-of-happiness-and-fashion-with-black-tree-
india

5. https://www.prabhatkhabar.com/life-and-style/my-black-tree-festive-season-sale-get-
branded-menswear-ladies-wear-at-attractive-discounted-prices-know-details-here-rjv

6. https://www.hindustantimes.com/brand-post/blacktree-is-fast-mover-jeans-brand-in-india-
2022-with-diverse-styles-washes-101643891264898.html

www.myblacktree.com

35. Contact
Information

Mailing Address

Myblacktree.com

Legal entity Myblacktree India Private Limited
1/7, Vivekanand Park, New Pataliputra Patna.
800013

Mumbai Address:
356.2853.Motilal Nagar Il,Behind Link
Road,Goregaon(w),Mumbai,400062 ‚India

Factory address Delhi:-B-137, MAYA PURI,
PHASE-I, NEW DELHI-110064

Email Address
[email protected]

Phone Number
022-48964000, 0612-3570168

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Thank You
www.myblacktree.com _|