Introduction Part 1 Media and Information Literacy.PPT

for additional reference only

1. 1. Introduction to Media and
Information Literacy (Part 1)
Communication Models
Media Literacy
Information Literacy
Technology (Digital) Literacy
MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies
The learners will be able to…
describe the nature of communication and
the concepts related to it (SSHS);
describe how communication is affected
by media and information (MIL11/12IMIL-
IIIa-1); and
identify the similarities and differences of
media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2).

3. Topic Outline
•I- Introduction to Media and Information
Literacy
•A- Communication
•1. Definitions
•2. Communication Models
B. How Media and Information Affect
Communication
C. Media Literacy, Information Literacy,
and Technology (Digital) Literacy

4. FORMATIVE ASSESSMENT: RECITATION
•What is
communication?
•How do we
communicate?
•Why do we
communicate?

5. Communication
the act or process of using words,
sounds, signs, or behaviors to
express or exchange information or
to express your ideas, thoughts,
feelings, etc., to someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result
in understanding
(http://dictionary.cambridge.org)

6. TRANSMISSION MODELS
Who
COMMUNICA
TOR
Says
What
MESSAG
E
In Which
Channel
MEDIUM
To Whom
RECEIV
ER
With what
effect?
EFFECT
Lasswell’s Communication Model (1948)

7. Identify the
following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?

8. TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

9. TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)
•Event or
Information
(X1, X2, X3 and
X4…Xn)
•Feedback (f)
•Advocate (A)
•Channel (C)
•Audience (B)

10. TRANSMISSION
MODELS
Gerbner’s Model of
Communication (1956)

11. PUBLICITY MODEL
•communication as display and attention
•audience as “spectators” rather than
participants or information receivers

12. RECEPTION MODEL•“Encoding/
Decoding" model
of communication
by Stuart Hall
(1993)
•Messages are open
to various
interpretations.

13. RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)

14. RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

15. What have you learned about
communication after studying the
different models?
SENDE
R
MESSA
GE
MEDIU
M
RECEI
VER
EFFEC
T

16. How is communication affected
by media and information?
INFORMATION
data,
knowledge
derived from
study,
experience, or
instruction,
signals or
symbols
knowledge of
specific events
or situations
MEDIA
Communicatio
n Tools

17. FORMATIVE ASSESSMENT:
RECITATION
How does Facebook serve as
a tool for communication?
How did Facebook affect the
way people communicate
with each other?
How did Facebook affect the
quantity and quality of
information available to
people?

18. Analyze and explain this illustration.
MEDIA
RECEIVE
INFORMATION
DIGITAL
TRADITIONAL
SHARE
INFORMATION
LOOK FOR
INFORMATION
RECEIVE
INFORMATI
ON
LOOK FOR
INFORMATI
ON
SHARE
INFORMATI
ON

19. MEDIA AND INFORMATION LITERACY (MIL)
•The ability to read, analyze,
evaluate and produce
communication in a variety of
media forms.
Media
Literacy
•The ability to recognize when
information is needed and to
locate, evaluate, effectively use
and communicate information in
its various formats.
Information
Literacy
•The ability to use digital
technology, communication tools
or networks to locate, evaluate,
use, and create information.
Technology
(Digital)
Literacy

20. MEDIA AND INFORMATION
LITERACY (MIL)

21. VIDEO PRESENTATION
•Introduction to Media and Information Literacy
•YouTube Channel: Arniel Ping
•Retrieved October 26, 2016 from
•https://www.youtube.com/watch?v=b-Y6LRIppU4

22. FORMATIVE ASSESSMENT:
Graphic Organizer
•Complete the
Venn diagram.
Media
Literacy
Information
Literacy
Technology
(Digital)
Literacy

23. REFERENCES
Media and Information Literacy Curriculum Guide
by DepEd
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
UNESCO Media and Information Literacy
Curriculum for Teachers
http://faculty.georgetown.edu/irvinem/CCTP748/Care
y-summary-comm-culture.html
http://juliemartin.org/juliemartin-audiencesreception
.pdf
http://communicationtheory.org/category/communica
tion-models/page/2/