Introduction to event management

Introduction to Event Management

1. INTRODUCTION TO EVENT MANAGEMENT Ms. Roma Gandhi Dr. BMN College of Home Science NAAC Accredited ‘A+’ Grade CGPA 3.69/4 UGC Status: College for Potential of Excellence INDIA

2. INTRODUCTION Event management involves studying the intricacies of the brand, identifying the  target audience , devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post- event analysis and ensuring a return on investment have become significant drivers for the event industry.

3. DEFINITIONS Professor Donald Getz (1997) a well known writer in the field of event management, defines special events from 2 perspectives, that of the customer and that of the event manager, as follows: A special event is a one time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body. To the customer or guest, a special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.

4. Dr. J. Goldblatt (1997) defines special events as “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs”.

5. SIZE OF EVENTS MEGA EVENTS

6. RELIGIOUS EVENTS

7. MAJOR EVENTS

8. MINOR EVENTS

9. TYPES OF EVENTS SPORTING

10. ENTERTAINMENT, ARTS & CULTURE

11. COMMERCIAL MARKETING & PROMOTIONAL EVENTS

12. MEETINS & EXHIBITIONS

13. FESTIVALS

14. FAMILY

15. FUND RAISING

16. WHO IS AN EVENT MANAGER?????

17. QUALITIES OF AN EVENT MANAGER Analytical/Critical thinking and problem solving Client/Customer service orientation Good negotiation skills Ability to work under pressure and meet deadlines Teamwork, facilitation and co-operation Planning, co-ordination and organization Skills Good networking skills

18. THANK YOU!!!!!!!!!!