Introduction to Marketing and Sales .pptx

Introduction to Marketing, Sales,

1. Introduction to Marketing 1

2. Market A market is the set of actual and potential buyers of a product. It may exist in a physical environment as a marketplace or in a virtual environment (on the internet platform) as a market space.  Markets reduce the total number of transactions needs to accomplish a given volume of exchange. As economies grow, exchange becomes even more centralized, as seen in the growth of huge companies . Large supermarkets now serve millions of people who formerly shopped in smaller outlets.

3. What is marketing ? Marketing is about  identifying ,  anticipating,    satisfying   customer needs   profitably . The American Marketing Association - Marketing is the process of planning and executing the conception, pricing, promotion and distribution of goods and services to create exchanges that satisfy individual and organizational objectives Kotler , Keller – Marketing Management- Marketing is a societal process by which individuals obtain what they need and want through creating and exchanging products and value with others ’. 3

4. A Simple Marketing System Industry ( A collection of sellers ) Market ( A collection of buyers ) Goods / Services Money Communication Information 4

5. 5 Transaction between two parties buyer receives goods or services in exchange for money .  Contract between the buyer and seller of the good or service. Usually ONE to ONE It is PUSH strategy. Fulfils SALES VOLUME objectives What is a Sale ?

6. 6 Two Parties : Buyer and Seller Transfer of Goods and Services Transfer of Ownership Profits to the Seller Benefits to the Buyer Monetary Value Satisfying the need of the Buyer Conditions for a Sale

7. Chief Marketing Officer (CMO) Brand Manager Product Manager Distribution Manager Pricing Manager Marketing Research Marketing Communication Digital Marketers Marketing Positions in Today’s Organisations

8. Intrusion and interruption Exaggeration of benefits Marketers want consumers to spend more than they can afford Marketers create brand differentiation where none exist Marketers do not pay attention to product safety Gives the public what it wants – may not be good for them! Creates Materialistic Mindset in the people What People Dislike about Marketing

9. What is Good about Marketing? Marketing has raised the standard of living People do not naturally buy new things Social Marketing has helped society Helps to find new young audiences for performing arts Marketing is a Job Creator (It gets you to want something – that someone has to produce)

10. Thank You !!