Introduction to Marketing Assignment Sample

Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.

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ASSIGNMENT HELP

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2. Introduction to
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product expensive because products at very low price if

Apple's products are better in compared to Apple (Blyth
quality and technology 2010)

IPod, iPod nano, and the most Samsung's products are
popular is iphones, iPad, and Samsung galaxy serie
Mac book television mputer

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convenience when using
I always gives some stuff
whenever you buy their
products. For ex. iPhone
casing, free to install
applications. I also offers fre
Will tothe users (Geraghty and
Torres, 2009).
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products & services s
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products

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well

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branches almost everyuh

forth the custome

Uses director indirect
methods.

hey advertise their products
through TV, internet, ee

(Doole, 2005).

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Area

Positioning
Objective
Tactics/Planning

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+ Test driving the

rate plan.

+ Signing the
contract.

+ Picking up t
phone right
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Apple acocunt
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plan
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pho

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prefered
addre

Test driving the
iPhon

electing the
rate plan
Signing the
contract.
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iPhone right
away.

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Pre-Lauch
Strategy

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Post launch —

strate; vent

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Kenning, P.. Plassmann, 11. and Ahlen, D.
for market research, ve Market An Inte
100). pp.135 - 132 5

Rosenbloom, B and Diitrova, B. 2011, The marking mix paradigm andthe Disonian
ms perspective of marketing. Journal of Historical Research in Marketing. 31) DD

‘Wise, R. and Sirohi, N.. 2005. Finding the best marketing mix. Journal of Business Strate
26(6). p10 11

Kim, T and Lec, Y.H., 2011. E a segmentation methods: A study
of buyers of prestige cosmetic brands 2), pp. 153 - 1694
Simkin, L., 2008, Achieving market segmentation from B2B sectorisation, Jow
iness & Indust (7). pp 464 - 474

Feraghty, Sand Torres, M. A. 2009. The lish wine market: a market segmentation study
national Journal of Wine Business Research. 210), pp.143 - 154)

Blythe, J. 2010. Trade fairs as communication: a new model. Journal of Bu

Industrial Marketing. 350). pp57 -62

M. Springer, C. and Kistner, E. 2010. Objectives for

mi le shows. Joumal of Business & Industrial Marketing. 25(1).pp.63.

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