Introduction to Media and Information Literacy

Media and Information Literacy Lesson 1

1. MEDIA AND INFORMATION LITERACY The Role of Media in the Communication Process

2. Humans are social animals. Every day, we use communication to express our thoughts and opinions , to respond to other people , and to transact formal and commercial dealings.

3. What if we lose or misuse communication?

4. Origin The root of the word “ communication ” in Latin is communicare , which means to share , or to make common ( Weekley , 1967).

5. Definition Communication is defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000).

6. Components of Communication “Business Communication for Success” lists seven essential components of communication

7. 1 -a person, group, or entity that forms, creates, sends, or forwards a message or information. . Source

8. 2 -the stimulus or meaning produced by the source for the receiver or audience (McLean, 2005) Message

9. 3 – the tool or manner in which the messages will be carried through from the source to the receiver. Channel

10. -uses language, words, sentences, and voice. Two Types of Channel Verbal Non-Verbal -uses body language, facial expressions, tone, and pauses in speech .

11. 4 – receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source (McLean, 2005) Receiver

12. 5 – the message or response of the receiver which is sent back to the source. Feedback

13. 6 – the atmosphere, physical and psychological, where you send and receive messages (McLean, 2005 ). Context/ Environment

14. 7 – anything that blocks or changes the source’s intended meaning of the message (McLean, 2005). Interference

15. The Communication Process Through Models

16. HAROLD LASSWELL’S COMMUNICATION MODEL -shows a one-way transmission of information from a sender/source who transmits their message through a channel to an intended receiver, consequently with a corresponding effect/feedback.

17. HAROLD LASSWELL’S COMMUNICATION MODEL

18. SHANNON AND WEAVER’S COMMUNICATION MODEL -A development of Lasswell’s model is a version by Claude Shannon and Warren Weaver which takes into account the concept of noise . - Noise refers to anything that may interfere – stop or alter – the message being carried.

19. SHANNON AND WEAVER’S COMMUNICATION MODEL

20. Forms of Communication

21. 1 -It is a form of communication with oneself using internal vocalization or reflective thinking. INTRAPERSONAL

22. 2 -is a form of communication between two different people who may or may not have a direct relationship with each other but are mutually and actively part of the communication process. INTERPERSONAL

23. 3 -a type of communication between three or more people interacting to achieve a specific objective or certain goal. GROUP

24. 4 - sender-focused form of communication in which one person is typically responsible for conveying information to an audience. PUBLIC

25. 4 -communication where information is transmitted to many people through print or electronic media. Mass