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1. SAY WordStream

Top 10 Social Media Advertising
Hacks of ALL TIME

Brought to you by:
PPC UNIVERSITY |”

www.wordstream.comilearn

&

2. Want to get smart in paid search?

PPC UNIVERSITY <a

| Dog ate your PPC?
No more excuses! >

| latino to gut your PPC performance on the ]

ET ect ethan PPC Ur fe rn YY
Yy

AAA

== @Wordstream @larrykim PPC UNIVERSITY |

3. Where are you currently advertising?

a) | am just using paid search.
b) | am just using social media.
c) I am using both paid search and paid social.

d) I'm not using either.

@Wordstream @larrykim PPC UNIVERSITY

4. Three Random
Facts About Me

5. tor ee
BEAUFORT SEA

y = Brought Lo ys dy.
@Wordstream @larrykim PPC UNIVERSITY r

6. _DEEP® ICE CREATING DANGEROUS ROADS
FREEZE CARS SPINNING OUT AND SKIDDING IN MINNESOTA

@Wordstream @larrykim

7. Actual Photos of Boston From February Last Year

@larrykim PPC UNIVERSITY ¡9

9. WordStream’s Global Headquarters in Boston

10. a
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a
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2.

11. e

12. You Are Part of the Social
Media Ad Rebellion ... and
a Traitor.

aah us =
@Wordstream @larrykim PPC UNIVERSITY r

14. #

How To Stretch
Your Content
With $50

@Wordstream @larrykim PPC UNIVERSITY | co“

15. Why
Paid Social
Ads

?

16. #1: Ridiculous Amount of
Time on Social Media

28% of online
time is spent
social networking.

ö >

iis

@Wordstream @larrykim

17. @Wordstream @larrykim PPC ‘UNIVERSITY | ase

18. #3: Most of Your Content Goes Nowhere

WordStream Published 1600 Articles in 6 Years.
5% of Content = 56% of Page views

Half of Content got less than 500 Page views each.

19. Low Brand Recall from SEO

Google soi camping soon

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Cloud Computing Solutions

d Solutions - A Cloud Computing Environment

: SEO Listings Not
smiyendChoud + suchas hee + sono Memorable or
: à Inspiring
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PPC UNIVERSITY

20. TOP COST PER CLICK ON BING ADS

2

0 En 0177
LAWYERS: ATTORNEY STRUCTURED
SETTLEMENTS.
. 68.05 7 6746
= 1327: | — 4
1

5: Search Ads Are Great, But Expensive

29.89
PODIATRY

21. #6: Typical Conversion Rate Via Content <1%

22. Wordstream @larrykim PPC UNIVERSITY j""

23. The Greatest
Strength of PPC
Search Ads is Also
its Greatest
Weakness.

24. rer
a Have

rea ady* Decided
LO) Buy,

MAR

@Wordstream @larrykim

25. a
'PPO Search Ads Don’tGreate
NEW "D MER US

Ts "Editing? Marat

Derand

26. How to make PPC Ads

* Create NEW demand for
your Products & Services

* Convert at much higher
rate for less spend

2

Eu ie
ALIENS; DUH

Note: Looking for BIG Transformative gains (+10x Improvements) not
10% changes - Like the original Google Search Ads 15 Years Ago!

27. Ve + € a

1,3
¡Us |
A 54 | \
a ae ‘ x ’ \
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. | A New Power is joie

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== @Wordstream @larrykim

28. Why Should
PPC Marketers
Should Care
About Social Ads

?

30. How Does
Indirect Conversion
via Paid Social Ads

REALLY work?

?

31. (a) Paid Social Ads Builds Up Builds Up Your BRAND

AMPLIFY
Selectively promote top
content on social media

CREATE f 2 \
Produce content
& share on social |

TAG
Build remarketing IN >
audience by tagging site |
visitors with a cookie |

32. (b) Social Ads Turn
Vi s into Leads FILTER
isitors into Leads 4 Apply behavioral
+ lem hi
& Customers filters aud ence

CONVERT
say loses qualified
Lec or sale

ADVERTISE

Target your
audience with
display & social
remarketing ads and
RLSA to promote
hard offers

ie UNIVERSITY 7

34. You Can Do Paid
Social Ads with
$50!

@Wordstream @larrykim PPC UNIVERSITY pr

35. Two “3 Usages of Social Media Ads

(a) Catalyst | (b) ‚Aneeleraht

tream @larrykim PPC UNIVERSITY |

37. We’re Focusing on Facebook & Twitter Today

@Wordstream @larrykim

38. Apologies to Google+ Fans...

SOCIAL NETWORKING
On Google+
== @Wordstream @larrykim

PPC UNIVERSITY fe

39. @Wordstream @larrykim PPC UNIVERSITY 7

40. ~~

| WANT TO
BELIEVE

41. “Relevancy Score” in Facebook
Actions Cicks CTR Impressions FREESE HIGHER POST ENGAGEMENT

Average Over Time de
Higher Relevance Score
RELEVANCE SCORE POS. FEEDBACK
High
7 NEG, FEEDBACK
Low

HIGHER RELEVANCE SCORE

Get tips on how to create relevant ads.

EEE a More Impression Share and
compared to scores for other ads shown to your auciance. Lower Cost Per Engagement

fordstream @larrykim PPC UNIVERSITY

42. “Quality Adjusted Bid” in Twitter

Relevance

ane

43. Higher Engagement Rate = (Much)
Lower Cost Per Engagement

a

M Engagement Rate
_ Cost per engagement

li. y

we @Wordstream @larrykim PPC UNIVERSITY jp

$3.00

44. “Quality Adjusted Bid” in Twitter

1% Increase in
Post Engagement

INN
A 1

|

5% Reduction in Cost
Per Engagement!

@Wordstream @larrykim PPC UNIVERSITY

45. Quality Score & Ad Impression Share

@Wordstream @larrykim PPC UNIVERSITY

46. Get a High Quality Score! (Duh)
High Post Engagement = High Quality Scores

High QS (Great!)
* High Ad Impression Share
» Low Cost Per Engagement

Low QS (Terrible!)
» Low Ad Impression Share
« High Cost Per Engagement

@Wordstream @larrykim PPC UNIVERSITY

47. Y,

Mana.

48. Just Say NO to Promoting Junk Updates
1 DON'T PROMOTE EVERY TWEET

BUT WHEN. 1 DO\THEY.

10
“ENGAGEMENT RATES AND 1 PENNY CPES

49. HE | RS; 0
4 4 = Only Promote Your Best Stuff
y A (Unicorns!)

À
SS PPC UNIVERSITY [>
@Wordstream @larrykim PPC sim r

50. Promote Your BEST Stuff Instead (Top 1-2%)

RETWEETS FAVORITES
1,488 1,284

6:15AM - 7 Mar 2015

@Wordstream @larrykim PPC UNIVERSITY

51. Paid Social Ads ROI Analysis:

1500/RETWEETS AND/100K
P VISITORS FOR $2502!

MIND = BLOWN!

@Wordstream @larrykim PPC UNIVERSITY Pr

52. How to ALWAYS Get High Pz *
Scores’? AA D

53. nn.
Unicorn Land À

54. WéNéed Unicorn
, Beer

S

55. Larry’s Organic & Paid Social Network
Sharing/Posting Pyramid Scheme

1. Post Lots of stuff (organically)
to Twitter

2. Boost Top stuff from Twitter,
and share Organically to
Linkedin & Facebook

3. Pay to Promote the Unicorns

@Wordstream @larrykim PPC UNIVERSITY

57. How to Find High Engagement Posts? (Unicorns!)

Y Analytics Home Tweets Followers Twitter Cards Tools» Larry Kim © a. Go to Ads

Tweet activity | Brarcn 2015 y || LExport data

>

Your Tweets earned 8.9M impressions over this 31 day period

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tream @larrykim PPC UNIVERSITY

58. 7% paid Sociale Organic Ao 4
La MÉS, ? NS») Nez

59. Larry’s #9 Social Ads Hack:

@Wordstream @larrykim

60. ¥

Key to Paid Social Media Ads: Be Picky!
ee > :

Cast a Narrow
Net, Maximize

Engagement
Rates Within.

{| 1
=p” I'm just highly a

== @Wordstream @larrykim PPC UNIVERSITY pr

61. OMG 10X Higher Engagement
By Targeting len

NEW! 21 Unusual Facts About Sundar
Pichai, Google's Surprise New CEO:
inc.comilarry-kim/21-u... #

- SESE

Te. =

@Wordstream @larrykim PPC UNIVERSITY

63. i Buy 1 Retweet/Like, Get 3 Clicks Free!

Twe

10 TRICKS mpressions overview | Fin: 24 hours | mt 24 Hours
Organic Impressions

IN MEETINGS

Paid Impressions

@Wordstream @larrykim PPC UNIVERSITY |

64. ALT

Increase Commercial Intent With
Demographic and Behavioral Targeting

65. Website

HHS

How |diOTS aie ck uGcess

@Wordstream @larrykim PPC UNIVERSITY >

66. Purchase behavior > Business purchases 6.124.400 f
‚124, people
Business marketing Partner Categories

| Browse > Suena lors]

Description: People who bu

Media

Mobile Device User Source: Aggregate 5
Purchase behavior

Residential profiles

Seasonal and Events

EWordstream @larrykim PPC UNIVERSITY

67. Demographic Ad Targeting in Facebook

Languages ©

Life Events (1

Interests ©

Bohaviors (1

Connections #

Newly engaged (3 months)
Newly engaged (6 months)
Newlywod (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved

Add a connection type +

Browse

Audience Definition

tience

16,545,849 poopie pa
att o Categories > Lite
iy engages (©
Description: People who have
been engaged for les than 6
reogie

PPC UNIVERSITY

68. Larry’s #6 Social Ads Hack:
‘PLL BE
BACK

Social Media A
Remarketing =»

y nm
+.
EN ER 2 . ef
A _ a

we @Wordstream @larrykim

69. Power of Social Remarketing

3 ~~
Rates!
2 Conversion
Rates!

So Push HARD OFFERS (Sign-Ups,
Consultations, Downloads, etc.)

@Wordstream @larrykim PPC UNIVERSITY

70. #5 Social Ads Hack: Super Remarketing!

Combining
Remarketing +
Demographic +

Behavioral
Targeting + High
Engagement
Content

Ss @Wordstream @larrykim PPC ‘UNIVERSITY pr
ns rh du ara

71. DER

Target a Narrow

er Audience That Meets
HIGH ENGAGEMENT
UNICORNS = $$$

À Partant a ou sut Sl

wa @Wordstream @larrykim PPC UNIVERSITY pp

72. Larry’s #6 Social Ads Hack:
‘PLL BE
BACK

Social Media A
Remarketing =»

y nm
+.
EN ER 2 . ef
A _ a

we @Wordstream @larrykim

73. Power of Social Remarketing

3 ~~
Rates!
2 Conversion
Rates!

So Push HARD OFFERS (Sign-Ups,
Consultations, Downloads, etc.)

@Wordstream @larrykim PPC UNIVERSITY

74. Larry’s #4 Social Ads Hack:
a Kon

@Wordstream @larrykim

75. The Evolution of Display Ad Targeting

4. Keyword Targeting
(e.g. Articles
containing “Health
Insurance”)

5. Website Targeting
(e.g. Inc. Magazine or
Home & Garden Weekly)

2. Remarketing

(e.g. People who
visited the “buy”
page of your website)

1. Identity

3. Interests & Market Segments (e.g. Specific emails
(e.g. Business Services, Photography) or phone numbers)

== @Wordstream @larrykim PPC UNIVERSIT

76. New “Tailored Audiences” or “Custom Audiences”

face
audience
network

Wordstream @larrykim PPC UNIVERSITY jp

77. People-Based Marketing is Like
Email Marketing But Better

Email Marketing & People-Based Marketing
Limit number of blasts to Fixed
reduce unsubscribes

— .5-2% unsubscribes each blast ————————— Fixed
People Need to opt into your list ————————- Fixed

Tons of unqualified emails on the list —————— Fixed

@Wordstream @larrykim PPC UNIVERSITY

78. Identity Marketing) Using) Gustom
Audiences in Social" Ads

we @Wordstream @larrykim PPC UNIVERSITY |»

80. Shared the Article on My Social Media

Larry Kim carpas Sep 19

Gmail Integration Quietly Shelved — wordstream combo

15/2014,

To share public conters Bi

@Wordstream @larrykim

e--

ls
ro

Create your public Googles profile

PPC UNIVERSITY

81. 4

Promoted Post to My List of Influencers
Y Ads campaigns v

Browse tailored audiences.

From web AA trom ts

From lists

Create new types of tailored
audiences the audiences trom
mobile app events

@Wordstream @larrykim PPC UNIVERSITY À

82. Story Picked Up
in Marketing Land
in 2 Hours

Marking Land So SO MERE Gone Out ARTS. ATION LMR CD DAE

Google: Is No Longer A Requirement
For Creating A Google Account

After 2 1/2 years of mandatory social account creation, new users
are now given a “No thanks” choice when signing up for Gmail and
other Google products,

.
‘
©

+

83. +500 Press Pickups in 48 Hours

=|

y

MONDAY

FRIDAY

Marketing Lam

lifehacker technica

PSTOMPANY i

¡PRO Y tHewaun

PPC UNIVERSITY |

84. Custom Audience Social IDONT EROMBTE
Ads ROI Analysis: EVERY.TWE

» 500 High Value Press Pickups + Links
« Massive Brand Exposure
+ +100k Site Visitors

Total Cost: $50

Total Time 10 minutes BUT

RIDICULO SLV INFLU
TWITTER USERS

85. Another True Story...

SS WordStream What We Offer Pricing Blog PPCU Company

ane à lg à D ter Ar? Comparing ne fermé uk arg Sc era
Do Twitter Ads Work? ComparingtheAd * Y f in

Performance of The World's Largest
Social Networks

A soda

Twitter vs. Facebook: Comparing the Ad Performance of the World's Largest
Social Networks

Find out if you're making

mistakes with AdWords.
Americans ought Facebook stock was a good ides betore fs PO last May.

‘As loe me, Fim not planning to buy any Toller stock. I've mhwuys said that Facebook makes a weak

senna in oa oe nato eek spores inet Pond peta. paca

comparod to comparable oflerings tom Google, Bat what about Facebook vs. Taitler? The tact is,
ada have improved Twitter still needs.

Groat deal since the IFO last year,

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86. Shared the Article on My Social Media

Larry Kim

¿temp
Do Twitter Ads Work? Comparing the Ad
Performance of The World's Largest Social
Networks -->
wordstream.com/blog/ws/2013/1...

Do Facebook and

Twitter ads drive ER un

real results? Auge OFC ws du ee mar
ere um

CRTC

= = S-
non
LT. ne um

@Wordstream @larrykim PPC UNIVERSITY

87. 4

Promoted Post to My List of Influencers
Y Ads Campaigns»

Browse tallored audiences

@Wordstream @larrykim PPC UNIVERSITY 7

88. Business Insider
Asks To Publish
Story

Hey Twitter, Your Ads Are Even Worse Than Facebook's
— Here's The Data

‘Twitter's Initial pubtie offering hs
approaching, and Twitter just
range to 829-825,

a, just 35% of
buying Twitter
stock is a good idea, whereas 51%
‘of Americans thought Facebook
stock was a good idea before it
1PO last May

Tim po Wall St. investment pro,

rdstream @larrykim

89. SEO Link Building Dance

Ss @Wordstream @larrykim PPC ‘UW

WVERSITY (=

90. Shared the Article on My Social Media
a Larry Kim

Hey Twitter, Your
Ads Are Even Worse Than Facebook's
— Here's The Data read.bi/17KDger "

Hey Twttter, Your Ads Are Even Worse Than Facebook's — Here's The Data
Trettet's initial public offers la

@Wordstream @larrykim

91. Promote Your
Unicorns, Larry!

92. 4

DOUTE Post to My List of Influencers
Y Ads Campaigns v

Browse tailored audiences.

From web AA trom ts

From lists

Create new types of tailored
audiences the audiences trom
mobile app events

@Wordstream @larrykim PPC UNIVERSITY ¡+=

93. SEC ENE (ie

MEZ FoxBusiness Network Interview Request on

= -

Good Afternoon,

| hope you are doing well! | work with Lori Rothman

and Adam Shapiro on the Fox Business Network’s lpm
Eastern show Markets Now. I would like to put out an

Fox News interview request for Larry Kim, is he available to
join Fox Business tomorrow at 1:05PM Eastern for

Producer alive TV interview? We would like to discuss Larry's

Emai Is One piece in Biz Insider about why Twitter's ads are worse

than Facebook's. We have been closely following the

Hour Later Twitter IPO all week and would love to have Larry Join

the show.
Lam more than happy to arrange a car to take Larry to
the closest satellite studio. | looks like you all are based

»Wordstream

95. mu
es

ET
omen ct

Re: Larry Kim’s article

EH:

sers CR
48

Hi there - wanted to chat with Larry Kim about his piece -
| work on SMB's at Facebook and would love to give him an
overview on FB ads. | found his article really interesting.

Thanks,

@Wordstream @larrykim UNIVERSITY

96. Hoodie

>Wordstrec

PC UNIVERSITY fe

97. Custom Audience Social
Ads ROI Analysis:

» Live Interviews with Fox, BBC, etc.
« 250 High Value Press Pickups + Links
+ Massive Brand Exposure

+ +100k Site Visitors

+ 1366 Sales Qualified Leads

* l’m a Columnist on Business Insider
« Business Relationship /w Facebook
* Facebook Baby Hoodie worth $25
Total Cost: $50

Total Time: 10 minutes

98. Many
Ecommerce
Applications
for Custom
audiences!

« onnect

‘Search Engine Watch

99. Ecommerce Audience Email Segmentations a

Non-Purchase eens Frequent Recent
with Expired
Users Wi Purchasers Purchasers
arranty
New Active nn i High Price Item
Purchasers Purchasers pping Purchasers

Users

@Wordstream @larrykim

101. #3. Get Even MORE
Free Clicks!!

102. IM Medium vs [person] nr
en” Diri Halim Jet Eve

Multitasking is Killing Your Brain Se

Many people believe themselves to be multitasking masters, but could it
all be in their heads?

@Wordstream @larry! PPC UNIVERSITY

103. Y Ads >

Audience manager

Actual Medium
Upon list» Twit

Pocgı Folle Medium (1)
Uploaded list» Tt

usernames

Medium (2)

usernames
People Who Follow Medium
Uploaded list « Twitter usern

» Tools

ARAOY

@Wordstream @larrykim

Jan

Jan

Jan

11, 2016

11, 2010

980

360,660

611,630

Doloto

Delete

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104. 182K Profile Visits / Last 90 Days: HOW?

Bay inventory Management - crema Warehouse Bftecsency and Decrease Labor Corta mith Sauer

Who's viewed your profe. Who's veewed your posts How you rank for prole views

182,651 7337 gen. 321”

@Wordstream @larrykim PPC UNIVERSITY

105. More Linkedin Profile Views Than President Obama**

526,270
Profile Views

in 2012!

@Wordstream @larrykim PPC UNIVERSITY |

106. You Can Blog
on LinkedIn
Pulse:

Working Moms Raise More!
Successful Daughters
July 1, 2015

Hoi Di 123

am @larrykim PPC UNIVERSITY

107. Get Your Content Featured in a LinkedIn
Channel

Featured In Professional Women <=
Written by
Larry Kim

Like Comment 1,671 likes 123 comments

A

Professional Women

A 21.998 follower

larrykim PPC UNIVERSITY

108. How to
Get to The =
Top of The Pa
Pulse
Channel?

Working Moms Raise More Successful Daughters.
and Empathetic Sons: Harvard Study
e o

@Wordstream @larrykim PPC UNIVERSITY

109. Use Facebook & Twitter Ads!

e Larry tom
Harvard Study Finds Working Moms Raise

More Successful Daughters and Empathetic
Sons

fputsetworking:

— AT

Facebook Promoted Post Twitter Promoted Post

Wordstream @larrykim PPC UNIVERSITY

110. Leverage
Insanely
Powerful New

N Formats

ne A
Y @LarryKim HubSPHt & 25 WordStream

111. &

This Stupid Marketing

Funnel is a Ridiculously

Dated Concept You can
bypass this

funnel
entirely!

112. Facebook Call Buttons

=.

Jasper ls a unique community destination for ultra-
Premium prepared food.

i Call Now

@Wordstream @larrykim PPC UNIVERSITY

113. Call Buttons are Game Changers

Desktop Search Mobile
Conversion Funnel Conversion Funnel

1. Sees Ad

2. Clicks on Ad 1. Sees Ad

3. Vists Website 2. Calls Business

Landing Page 3

4. Lead Captured + Lead Captured

No Leaky Landing Page!

Golden Rule of Mobile: “Calls to businesses are
worth +3x more than clicks to websites”

@Wordstream @larrykim

114. alf Billion Use FB on Mobile Only

Y).
L <

115. rs are Mobile

@Wordstream @larrykim PPC UNIVERSITY |

116. “WHEN, YOU GAN DO PAY KERLE LEAD.
72 MARKETING ©

aS @Wordstream @larrykim PPC UNIVERSITY jo

118. Wade

Card content

Twitter Lead Generation Card Format

User’s Name, Email
and Twitter Name are
automatically emailed

or posted to you!

119. vr EN
SELIMINATE YOUR FUNNEL WITH. :
POWERFUL NEW ¿SOCIAL AD FORMAS

120. Use Social Ads +
PPC Search Ads
on Google Using
Remarketing Lists
for Search Ads!
(RLSA!) 2

IC UNIVERSITY 9

121. REMARKETING LISTS FOR SEARCH ADS (RLSA)

Target search ea +
ads only to

Users visit your site, get added
people who

to your remarketing list

recently visited [Google |
your site! => Bd

Show them customized ads
when they search on Google!

@Wordstream @larrykim PPC UNIVERSITY

122. The Power of SEARCH Remarketing
2X Click Through Rates
Y, Cost Per Click

2X Conversion Rates!

So What's The Catch??

@Wordstream @larrykim PPC UNIVERSITY

123. The Problem With RLSA

Ya TOLD ME THAT,

19 =
DA 4 ">

MYRLSA CAMPAIGNS STOLEIHALE
= THEIRLCONVERSIONS)FROM ===
OTHER CAMPAIGNS

125. 1 DON'T BUY Dr Ira SEARCH

ac Lans 10
THEN USE

RLSA TO TARGET PEOPLE uhren? MY BRAND TO GET 2K
CTR, 2 CPC AND 2K CONVERSION RATES

126. Summary: Larry’s Top 10 Social Ad Hacks

Quality Score in
Social Ads!

Ad Targeting to
+Engagement

® Free Clicks

Target Behaviors &
Demographics

Use Social Media
Remarketing

6 Do Super Remarketing!
Custom Audiences =
Incredibly Precise Targeting

© Get Even More Free Clicks

O New Mobile Ad Formats

Remarketing Lists for
Search Ads (RLSA)

128. @Wordstream @larrykim

129. eo

The Future of PPC Search: ce" e
Indirect Conversion via Paid

Social Media Ads + Display tt

Social Remarketing + RLSA

on m ‘

AS.

130. 1. Social Ads Build Your BRAND by Amplifying
Your Content for Cheap

AMPLIFY
Selectively promote Unicorn-
1 level content on social media
E
CREATE 2

Produce content
E share on social

TAG
Build remarketing IN >
audience by tagging site |
visitors with a cookie |

131. Ads Turn

nt Consumers FILTER
lagar pos 4 2ER ropa

Customers w/ Super- filters on audience
Remarketing

2:
Cont

CONVERT
re Capture qualified
audience with Y Ala or sale

display & social ads
promoting offers.
Use new conversion-
friendly Mobile Ad
Formats.

133. Indirect Conversions are The
New Direct Conversions?

134. A
SY N : LAN >

WAITING FOR LONG ae
TAIL KEYWORD,
© SEARCH:

4 @Wordstream @larrykim PPC UNIVERSITY Pr
DR ES

135. The Future of PPC Marketing?

Sanh os be
@Wordstream @larrykim PPC UNIVERSITY r

136. AdWords Scripts?

JAA Google Adwords Home Campaigns Opportunities Tools

= OT EPR
Search 69 var queryString = url.split('?')[1]
70 var vars = queryString.split('&');
71 for(var iin vars) {
All online campaigns « 72 var [key,value] = vars[i].split('
73 vars[i] = key + '=' + encodeURICo
hared library 74 }
: ul 75 url = url.split('?')[0]+'?'+vars.jo
ti 76 )
Bulk one 77 return url;
Automated rules HE
Scripts 80 // From: http://goo.gl/zqkI0w
81 function getMatches(string, regex, inde
Bulk edits 82 index || (index = 1); // default to t

83 var matches = [];
84 var match

PPC UNIVERSITY

137. Changes to Quality Score Algorithm?

YOUR THE AD RANK YOUR
PRICE = OF THE PERSON / QUALITY + $0.01
BELOW YOU SCORE

Advertiser I

Advertiner It soi ee

Advertiser itt | 3 =» sao |

a Highest
Advertiser IV cre

@Wordstream @larrykim PPC UNIVERSITY |

138. Pay Per Click Marketing

@Wordstream @larrykim PPC UNIVERSITY

139. d Your Uniforns!

140. Be a Unicorn in a Sea of Donkeys!

, a, a, 9 où, we. A

141. Thank You For Attending!
1 DON'T KNOW WHO YOU ARE

Y

BUT YOU VISITED MY SITEAND |
WILL REMARKET YOU

142. Special Offer: What would you like?

a) Free personalized demo of the WordStream Advisor
b) 1-1 AdWords Assessment with Certified Consultant

c) Neither, I’m all set

@Wordstream @larrykim PPC UNIVERSITY