TRADEMARKS
Atrademarkisadistinctivesignwhichisusedtodistinguishthe
productsorservicesofonebusinessfromothers.Trademarksare
oftencloselylinkedtobrands.
Atrademark(alsowrittentrademarkortrade-mark
[1])is a
typeofintellectualpropertyconsistingofa
recognizablesign,design,orexpressionwhich
identifiesproductsorservicesofaparticularsourcefromthoseof
others,
[2][3]although trademarks used to identify services are
usually called service marks.
[4][5]The trademark owner can be an
individual,businessorganization,oranylegalentity.
COPYRIGHTS
•A copyright is a collection of rights that automatically vest to
someonewhocreatesanoriginal workofauthorship–likea
literarywork,song,movieorsoftware.Theserightsincludethe
right toreproducethework,topreparederivativeworks, to
distributecopies,andtoperformanddisplaytheworkpublicly.
•Examplesincludebooks, poems,plays,songs, films,and
artwork.
PATENTS
•patentisaformofintellectualpropertythatgivesitsownerthe
legalrightto excludeothers frommaking,using,sellingand
importinganinventionforalimitedperiodofyears,in
exchangeforpublishinganenablingpublicdisclosureofthe
invention.Inmostcountriespatent rights fallundercivil
lawandthe patentholderneeds tosuesomeoneinfringingthe
patentinordertoenforce his orherrights.In
someindustriespatentsareanessentialformofcompetitive
advantage;in otherstheyareirrelevant.
TRADESECRETS
•Trade secretsareatypeofintellectualpropertythat
comprise formulas, practices, processes, designs, instruments, patterns, or
compilationsofinformationthathaveinherenteconomicvaluebecause
they are not generally known or readily ascertainable by others, and which
the owner takes reasonable measures to keep secret.
[1]In some jurisdictions,
suchsecretsarereferredtoasconfidentialinformation.
•ExamplesofTradeSecrets
•Information that can be kept as a trade secret includes formulas, patterns,
compilations,programs,devices,methods,techniques,orprocesses.Some
examples of trade secrets include customer lists and manufacturing
processes. The economic value of the information can be actual or
potential.
DESIGN
•Theindustrialdesignrecognizesthecreationnewandoriginal
features of new shape, configuration, surface pattern,
ornamentationsandcompositionoflinesorcolorsappliedto
articleswhichinthe finishedstateappealtoandarejudged
solelyby the eye.
MadridProtocol
•Protocol on Environmental Protection to the Antarctic Treaty (The
Madrid Protocol) The Protocol on Environmental Protection to the
Antarctic Treaty (also knownasthe MadridProtocol)providesfor
comprehensiveprotectionof Antarctica,the lastgreatwildernesson
earth.
•TheMadridSystemisaconvenientandcost-effectivesolutionfor
registeringand managingtrademarksworldwide.Fileasingle
applicationandpay onesetoffeesto apply forprotectionin up to122
countries.