ironhill_franchise presentation-compressed.pdf

Ironhill Franchisee presentation

2. is a wonderland of breweries, an
iconic spot for all beer lovers. Started in 2017 at Vizag,
it defined the new cool with its levitating range of
brews and hip ambience. It is now the biggest
microbrewery chain in the country with a total of 7
most happening microbreweries across Southern
India and gearing up to other parts of the country.
WHO 
ARE WE

3. We aspire to be a market leader in the craft brewery
industry and expand to 10 operational locations by
2022. Bringing new lifestyle culture to the untapped
markets and building a sustainable business model
for the growth of community and culture.
OUR
VISION

4. "Taking the Craft Experience Nationally"
Uniting India, its cities and people with a
brand-new signature craft Ironhill experience.
OUR
MISSION

5. INDUSTRY KEY INSIGHTS
Beer consumption has become a part of major social interactions in India.
The beer market was valued at 5,533.73 Mn ltr in 2020 and is expected
to reach 9,004.74 Mn ltr by 2025
A decade old Indian craft beer industry is at a nascent stage with a
market share of ~2-3% of India’s beer market.
The size of the beer market has virtually doubled every five-and-a-half
years.It is expanding at a compound annual growth rate (CAGR)
of ~10.89% during the 2021 - 2025 period.
The All India Brewers Association estimates sales of craft beers to grow
at 20% y-o-y, which is higher than 5-7% y-o-y growth in the beer market.

6. At Ironhill, life is brewtiful. Expansive spaces, galvanizing 
ambience, trippy music, bespoke food menu and tasty brews 
quench your thirst for magical experiences. Simply put, a 
dream place for anyone who wants to stay high on spirits. 
From beer connoisseurs to newbies, regulars to one offs, 
colleagues to friends, we cater to everyone’s fancies.

7. Our upbeat environment and unmatched good times are a 
result of our meticulous planning and tireless execution. Our 
management, with their extensive and proven track record, 
developed a business model after endless research and several 
trails. All the strategies in place, menus, services, costs and 
revenues, marketing programs, and staff management are 
defined carefully and standardized for a streamlined procedure.

8. OUR PRESENCE
Ironhill flagged off with Visakhapatnam, followed by Vijayawada,
Hyderabad and Bengaluru. All the franchises of Ironhill have
something unique about them that makes them stand out.
IRONHILL BENGALURU IS CROWNED THE BIGGEST
MICROBREWERY IN THE WORLD WITH A SEATING FOR OVER
2000 PEOPLE, SPREAD OVER A CANVAS OF 2.3 ACRES.
Ironhill Hyderabad is considered the biggest microbrewery in
Hyderabad with an average footfall of 400 people.
Ironhill Visakhapatnam and Vijayawada paved the way for the
Brew culture in Andhra Pradesh.

9. The Ironhill pride resides in the numbers that come out of each franchise.
Collectively, Ironhill steals the spotlight with its offering.
Vijayawada - Average Footfall 300 per day.
Vizag - Average Footfall 370 per day.
Hyderabad - Average Footfall 400 per.
Bengaluru - Average Footfall 900 per day. BREW TYPE - 200
PATRONS SERVED - 8 LAC+
BEERS SOLD PER HOUR - AVERAGE OF 740
KEY FIGURES
IRONHILL IS HOME TO THE WORLD'S LARGEST
MICROBREWERY EVER IN BANGALORE

10. WHY            ?
Ironhill is larger than life. It is as extraordinary as it is 
magical. It is as mystical as it is marvelous. Ironhill India, a 
pioneer in microbreweries is an innovative extension to the 
Craft Brew Concept for cities and towns.

11. Ironhill stands out among a plethora of clubs, pubs and 
microbreweries - thanks to the bespoke food menu, bar 
menu and beer menu crafted for an all-day experience.
Interiors and spaces carved to compliment mind blowing 
experience. Backed by a seasoned and experienced crew 
that has long nurtured their art and skills, Ironhill India 
offers an unparalleled experience.

17. HOW MUCH TO INVEST
It will vary by location and size, but typically starts from
INR 5,00,00,000 for a Tier 2 and from INR 12,50,00,000 for
a Metro, this includes Set up cost, Franchise Fee, Training
and other costs
Based on the level of support Ironhill Brewery
intends to provide to its franchisees, the Franchise
fee for a startup franchise (Individual) is INR
1,00,00,000.00 for a Tier 1 city.
The continuing services, or “royalty fee” is 6% of your gross sales excluding taxes and tips.
This fee entitles you to use the Ironhill India trademark, use of a distinctive system, marketing
assistance, staffing assistance, ongoing business development, brand support, new menus,
counseling and other benefits that come with being a Ironhill India franchise.
FRANCHISE COST FRANCHISE FEE
ROYALTY FEE

18. OUR SUPPORT SYSTEM
OPERATIONAL
SUPPORT
SITE SELECTION
Ironhill India management will provide ongoing training and support in many
areas critical to the success of the franchisee’s business, including unit
operations and maintenance, customer-service techniques, product
ordering, suggested pricing guidelines, and administrative procedures
Before approving a site for the Ironhill outlet, Ironhill
management will provide franchisees with guidelines and
resources in scouting the ideal location.
ACCOUNTING/ 
AUDIT/ LEGAL: 
Reporting directly to administration, this department is responsible
for the financial and legal oversight of franchisees.

19. MARKETING
SUPPORT
ONGOING RESEARCH 
AND DEVELOPMENT
Ironhill management coordinates the development of advertising materials
and strategies for the benefit of all members of the franchise network. It
will also supply franchisees with consumer marketing plans and materials
for use at the local or regional level, and retains the right to approve all
local advertising materials that the franchisee chooses to develop
Ironhill management continues to research methods and techniques for
franchise operations (including purchasing and promotional schemes)
that enhance unit-level profitability and better brewing experience
OVERALL PROGRAM 
OVERSIGHT
Ironhill management provides the overall coordination and planning
for the Ironhill India franchise system.

20. QUALIFICATIONS REQUIRED
TO OWN AN
At Ironhill, we believe in fostering relationships for/on mutual benefits. Therefore, 
every member who joins our family is vetted for a lot of factors but at the top 
stands their love for Beer.
Commitment to full-time business with a proven track record of business leadership 
and experience is a primary factor. 
As someone who'd be working in a consumer-facing setup, we want members of the 
Ironhill clan to be self-motivated, self-driven and enthusiastic at the prospect of not 
just getting into the business of beer, but in the business of creating good times.

21. “I don’t oversell when I say that Ironhill has
been one of my safest bets. Very lucrative
business model, impressive support and
amazing craftsmanship. I have several
friends in the same industry but I can
vouch that my bet is the safest of all.”
“Ironhill is the best place to invest your
money in. As someone with no
background in owning franchises, I took a
big leap with Ironhill and I can say it paid
off. I am very happy with my decision and
I am extremely glad about it.”
“As a beer enthusiast, I wanted to dive
into the same business. Although I
had plans to launch my own beer
company, it changed when I
discovered Ironhill. My enthusiasm for
beer, for business and owning a
company - all were met with Ironhill.”
ABHINAVA PAWAN
(HYDERABAD)
SRI HARSHA
(VISHAKAPATNAM)
BHARGAVA SWAROOP
(VIJAYAWADA)
TESTIMONIALS

22. THANK YOU