ITC

ITC

1. ITC And Its Marketing of Services Presentation by:- Pawan Singh Raikhola

2. ABOUT ITC ITC Limited is an Indian Conglomerate founded on 24 August 1910. It was formerly known as Imperial Tobacco Company. The company is currently headed by Mr. Yogesh Chander Deveshwar. ITC is in one of the top private sector corporations in pre-tax profit among India.

3. PRODUCTS OF ITC Cigarettes Agri -Business Packaged food and Confectionary Personal Care Stationary Safety Matches

4. ITC Corporate Strategies Create multiple drivers of growth by developing a portfolio of world class business. Create distributed leadership within the organization by nurturing talented and focused teams. Enhance the competitive power of portfolio by diverse skills and capabilities. Continuously strengthen and refine corporate governance processes. Ensure that each of its business in world class and internationally competitive.

5. Cigarettes ITC is a market leader in cigarettes in India. It’s highly popular brand in Rural areas includes Capstan, Gold flake, Navy cut and Classic. ITC cigarettes are produced instate of art factories at Banglore, Munger, Saharanpur and Kolkata. Its Cigarette companies are known for their high quality, technology and its work environment. ITC has presence in overseas market as well.

6. Example

7. Foods ITC made its entry into branded and packaged foods business in 2001. A broad based entry was done in June 2002 with Brand launches in the Confectionary and Snacks food segments. ITC’s state of Art Product Development facility is located at B anglore.

8. Education & Stationary ITC made its entry into stationary business in the year 2002. Its Education and Stationary products are marketed under the brands “Classmate” and “Paperkraft”. It is targeting to satisfy education and stationary needs of students and young adults. It includes Notebooks, Math Instruments as well as the writing instruments.

9. Safety Matches ITC range of Safety Matches include popular brands like Mangaldeep, Aim. These Aim brand is the largest selling brand of safety matches in the rural regions of Nainital District.

10. Incense Sticks ITC commenced marketing Incense Sticks (Agarbattis) sourced small scale and cottage units of 2003. Mangaldeep Agarbattis are available in wide range of fragrances like Rose, Jasmine, Sandalwood and Mogra. It is largely sold at the rural areas of Nainital Region. Gold is a new offering from Mangaldeep launched in Andhra.

11. Personal Care ITC came into personal care business in July 2005. It has done extensive consumer research and product development for knowing the needs of the consumers. ITC portfolio brings world class products with clearly differentiated benefits to quality seeking consumers. ITC personal care portfolio under the Essenza Di Wills, Fiama Di Wills, Vivel, Superia and Savlon.

12. SWOT OF ITC STRENGTH Cigarette market is a broader one therefore ITC has lion’s share in it. Strong brand recognition and product portfolio. Having a great distribution network. WEAKNESS It is mostly dependent on Tobacco revenues. Having a negative connection of Tobacco. Having a unrelated Diversification. OPPORTUNITIES Consumption of personal care products. Great in Rural Market. E-works. THREATS Having competition in domestic and international market. Increasing tax on Cigarettes. Regulatory day to day restrictions on smoking. Ban on smoking