ITC Classmate Brand Extension

1. BRAND MANAGEMENT Overview of brand extension – ITC Classmate -submitted to Prof. Sameer Mathur Submitted by : Shamael Ansari PGP 30102 Section B

2. FMCG industry in India Source: GMID Euro monitor report, annual report 2014 Overview Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy  The FMCG sector has grown at an annual average of about 11 per cent over the last decade Food products is the leading segment, accounting for 43 per cent of the overall market. Personal care (22 per cent) and fabric care (12 per cent) come next in terms of market share

3. Education & Stationery Market in India Consumer expenditure in India (INR million) 2009 2010 2011 2012 2013 2014 90,201.7 111,528.4 120,699.8 128,444.5 144,504.4 163,861.3 Source : GMID Euro monitor report, annual report 2014

4. ITC Group

5. ITC Group – key financials Source: GMID Euro monitor report, annual report 2014

6. ITC’s extension into ‘Classmate’ stationery Source: GMID Euro monitor report, annual report 2014