ITC Hotels

ITC Hotels Marketing and profiles

1. ITC Hospitality Group-1

2. ITC was incorporated on August 24, 1910 under the name  Imperial Tobacco Company of India Limited .  The name of the Company was changed  from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970  and then to  I.T.C. Limited in 1974.   Fast Moving Consumer Goods  comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches,  Hotels, Paperboards & Specialty Papers, Packaging, Agri -Business and Information Technology. On September 18, 2001 it changed to 'ITC Limited,’ India Tobacco Company

3. THE ITC VISION » Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders. Commitment beyond the market. Fulfillment of the need of the society.

4. THE ITC MISSION » To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

5. Time Line of ITC   The first six decades of the Company's existence were primarily devoted to the growth and consolidation of the  Cigarettes and Leaf Tobacco businesses. 1925: Packaging and Printing. 1975: Entry into the Hospitality Sector . 1990: Agri Business - Strengthening Farmer Linkages. 2002: Education & Stationery Products - Offering the Greenest products   2000: Lifestyle Retailing - Premium Offerings. 2000: Information Technology - Business Friendly Solutions. 2001: Branded Packaged Foods - Delighting Millions of Households. 2002: Agarbattis & Safety Matches - Supporting the Small and Cottage Sector. 2005: Personal Care Products - Expert Solutions for Discerning Consumers. 2010: Expanding the Tobacco Portfolio.

6. ITC Product Range

7. ITC Hote ls Launched in 1975,  ITC Hotels , India's premier chain of luxury hotels.  It pioneered the concept of 'Responsible Luxury' in the hospitality industry  It exemplary sustainability practices. It introduces world-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner.

8. Blends elements of nature to deliver a unique value proposition to guests, conscious of their responsibility to be planet positive.  The greenest luxury hotel chain in the world with all its ten premium luxury hotels LEED (Leadership in Energy and Environmental Design) Platinum certified . With more than 100 hotels in over 70 destinations,  ITC Hotels  has set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety.

9. ITC Profile  The Company launched its  Hotels business  with the acquisition of a hotel in Chennai which was rechristened  'ITC- Welcomgroup Hotel Chola '  (now renamed My Fortune, Chennai) The objective of ITC's entry into the hotels business was rooted in the concept of creating value for the nation . ITC chose the Hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment.. ITC Hotels recently took its first step toward  international expansion  with an  upcoming super premium luxury hotel in   Colombo, Sri Lanka . In addition, ITC Hotels also recently tied up with RP Group Hotels & Resorts to manage  5 hotels in Dubai and India  under ITC Hotels' 5-star ' WelcomHotel ' brand and the mid-market to upscale 'Fortune' brand.

10. Reason for Success •Development of infrastructure by the Government. •India’s emergence as an outsourcing hub. •Success of “Incredible India” campaign and other tourism promotion measures. •India’s growing recognition as an exciting place to visit (‘The Readers Travel Awards2006’, conducted by Condé Nast Travellers has recently placed India at number four among the world’s must-see countries, up from number nine in 2003) has helped boost its image as a leisure destination

11. Competitors The Oberoi Group  Indian Hotel Hotel Leela Asian Hotel Japyee Hotels Oriental Hotels Taj GVK hotels Royal Orchid Advani Hotels Critical Success factors Site and location Positioning and guest profile Financial strength Brand recognition Yeild management Differential pricing

12. ITC Positioning

13. 1.BARGAINING POWER OF SUPPLIERS: The hotels customers are fragmented, so they have to reduce their bargaining power to attract the customers. 2 . BARGAINING POWER OF CUSTOMERS If the hotel price changes are moderate, the Customers have low margins and are price-sensitive. 3.THREAT OF NEW ENTRANTS new entrants could change major determinants of the market environment (e.g. market shares, prices, customer loyalty) at any time 4.THREAT OF SUBSTITUTES A threat from substitutes exists if there are alternative products with lower prices of  better performance parameters for the same purpose. 

14. ITC Hotels properties are classified under four distinct brands: ITC hotels has an exclusive tie- up with Starwood Hotels & Resorts in bringing its premium brand the “ Luxury Collection ” to India. The hotels which are part of this collection are: ITC Grand Chola in Chennai, ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar in Kolkata, ITC Grand Central in Mumbai, ITC Windsor & ITC Gardenia in Bengaluru , ITC Kakatiya in Hydrabad , ITC Mughal in Agra and ITC Rajputana in Jaipur .

15. WelcomHotels  offer five-star hospitality for the discerning business and leisure traveller . Currently there are three hotels under this brand namely, WelcomHotel Rama International Aurangabad, WelcomHotel Vadodara and WelcomHotel Grand Bay Vishakhapatnam. Two other WelcomHotel Sheratons - Sheraton Park Hotel and Towers, Chennai and Sheraton New Delhi offer warm, comforting services to the global traveller and a chance to connect.

16. Fortune Hotels  operates mid-market to upscale properties in the first-class, full-service business hotel segment all over India, in major metros, mini metros, state capitals and business towns, promising business and leisure travelers a wide choice of destinations and accommodation. WelcomHeritage  brings together a chain of palaces, forts, havelis and resorts that offer a unique experience. WelcomHeritage endeavours to preserve ancient royal homes and the historical Indian grandeur and opulence for the future Indian generations. WelcomHeritage provides a fine range of hotel services inside these architectural legacies present across India.

17. Branded Accommodation ITC Hotels has set standards for excellence in the hotel industry by pioneering the concept of branded accommodation. The chain has developed three brands of accommodation  ITC One', 'Towers ' and the 'Executive Club'  to differentiate between the needs of various travelers and provide the highest levels of service.

18. Branded Cuisine ITC is the first to introduce branded cuisine WelcomCuisine - in India. The Bukhara and Peshawri restaurants give epicures the rugged, outdoor cuisine of the Northwest Frontier Province. Dakshin has brought together the highly evolved cuisines of the four southern states .Dum Pukht is a unique restaurant dedicated to a 200-year old culinary tradition of slow cooking food , in sealed deghs . The fragrance of the meal becomes an invitation befitting royalty. Rated high by food connoisseurs all over the world, ITC Hotels takes exceptional pride in showcasing its internationally renowned cuisine. West View brings a careful selection of western cuisine s from the remote France chateaux, grill houses on the East and West coasts of America, rosy kitchens of English manors, leisurely Mediterranean villas and bustling German marketplaces. The Pan Asian serves specialties from China, Thailand, Mongolia, Japan, Indonesia, Vietnam and Malaysia.

19. Kaya Kalp Spa Kaya Kalp ( meaning rejuvenation of mind, body and soul in Sanskrit ) spas are class apart for those who seek to combine luxury with an exclusive and enriching experience that uplifts the mind, body and soul. Kaya Kalp Spas offer indigenous and well-known therapies from across the world, to deliver a memorable spa experience. The Kaya Kalp Spa experience is available at all the ITC Luxury Collection Hotels.

20. SWOT analysis Strength A manpower cost in the Indian hotel industry is one of the lowest in the world. India offers a readymade tourist destination with the resources Natural and cultural diversity Government support Increase in the market share Weakness The cost of land in India is high at 50% of total project cost as against 15% abroad. The hotel industry in India is heavily staffed. High tax structure in the industry makes the industry worse off than its international. Only 97,000 hotel rooms are available in India today. Only limited value added services Poor support infrastructure Slow implementation Susceptible to political events.

21. SWOT analysis Oppurtunities Demand between the national and the inbound tourists can be easily managed due to difference in the period of holidays. In the long-term the hotel industry in India has latent potential for growth. Unique experience in heritage hotels. Rising income. Threats Guest houses replace the hotels. Political turbulence in the area reduces tourist traffic and thus the business of the hotels. The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. Fluctuations in international tourist arrivals. Increasing competition

22. Most Recent Awards ITC Grand Chola awarded 'Best Business Hotel ' in India, at the Lonely Planet Travel Awards 2014 - June 2014. Bukhara, New Delhi awarded the coveted 'Best in Country ' award at the S. Pellegrino Top 50 Restaurants in Asia Awards held in Singapore - February 2014. Dum Pukht , recognised among the Top 50 Restaurants in Asia at the S. Pellegrino Top 50 Restaurants in Asia Awards held in Singapore on February 2014. ITC Maurya wins Ministry of Tourism - Government of India, National Tourism Award for 'Best Eco Friendly Hotel ' in India - February 2014.

23. ITC promotes India’s cultural Heritage

24. Promotion of India’s cultural Heritage ITC is also actively involved in the preservation and promotion of India's rich cultural heritage. ITC established the prestigious ITC Sangeet Research Academy (ITC-SRA) at Kolkata in 1978 with the objective of preserving and promoting Hindustani Classical Music. ' WelcomTheatre ', launched more than a decade ago, showcases the best of Indian theatre productions, especially at the experimental stage. ITC also supports contemporary Indian art under the banner of ' WelcomArt '. The Shristi art galleries located at various ITCWelcomgroup hotels regularly sponsor the works of upcoming Indian artists. WelcomHeritage represents some of the best traditions of heritage hospitality and tourism in India. ITC has supported and assisted the restoration of over 45 exclusive heritage destinations, ranging from grand palaces to traditional havelis and magnificent forts; from adventure-filled jungle lodges to tea garden homes and quiet nature resorts.

25. Empowering Differently- abled people ITC Hotels  has taken a positive step in this direction by employing people who are differently- abled across its hotels.  ITC Hotels  believes that everyone should be treated with sensitivity and empathy. many differently abled have been employed in diverse functions like housekeeping, teleworking , bakery and as musicians. Welcom Jawan : Re-deploying ex-servicemen, it assist the national effort by offering a platform for their rehabilition into productive civilian life.

26. WelcomEnviron WelcomEnviron defines ITC hotels active commitment to the environment. The need for maintaining an ecological balance and working towards that goal as a concerned “ Corporate Citizen ” is a high priority for the company. Each hotel thus operates in harmony with nature. “ Reduce, Re-use and Recycle ” is the Environmental message sent out by every ITC Hotel.