ITC SBUs and FMCG products

The slide contains variants of ITC owned products and goods. The SWOT analysis for the same. Also relevance to Porters Law of marketing can be seen.

1. World Class Brands Across Segments

2. Introduction to SBU. In business, a strategic business unit (SBU) is a profit centre which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition , and marketing campaign . An SBU may be a business unit within a larger corporation, or it may be a business into itself or a branch.  Managed as separate businesses , they are responsible to a parent corporation.

3. Introduction to ITC Ltd. ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Established in 1910 as the Imperial Tobacco Company of India Limited , the company was renamed as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974 . In September 2001 the company was finally renamed as ITC Ltd . As of 2016 , ITC had an annual turnover of Rs.38641 Cr . It employs over 25,000 people at more than 60 locations across India and is part of Forbes 2000 list .

4. Vision. Sustain ITC position as one of India’s most valuable corporation through world class performance creating growing value for the Indian economy & the company’s stakeholder. one of India’s most valuable corporation – The Road Ahead world class performance – The Process of Attainment creating growing value – The Final Outcome

5. Mission. To enhance wealth generating capability of the enterprise in a globalizing environment, delivering spurious & sustainable stakeholder's value wealth generating capability – The purpose of Existence delivering spurious & sustainable stakeholder's value – Final Goal

6. List of ITC’s SBU.

7. ITC Business Portfolio.

8. SWOT

9. Porter’s Model

10. ITC FMCG ITC Ltd sells 81 percent of the cigarettes in India . The total cigarette market is worth close to $6 billion . (around Rs . 35,000 crore) ITC's major cigarette brands include Wills Navy Cut, Gold Flake Kings, 555, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players, etc. ITC's major food brands include Aashirvaad , B-Natural, Sunfeast , Candyman , Bingo! and Yippee!.  ITC is India's largest seller of branded foods with sales of over Rs . 4,600 crore in 2012-13. Lifestyle apparel : ITC sells its products under the Wills Lifestyle and John Players brands .

11. ITC Hotels. ITC Hotels is India's second largest hotel chain with over 100 hotels. Based in the Hotels Division Headquarters at the ITC Green Centre in Gurgaon, New Delhi . ITC Hotels is regularly voted amongst the best employers in Asia in the hospitality sector . The group today operates under several distinct brands: Fortune Hotels , which has 54 hotels with 4,446 rooms in 41 cities across India. Welcome Heritage Hotels .

12. ITC Segment-wise Revenue In FY16-17 SEGMENT Quarter ended (in Rs.Crores ) Growth Dec 31, 2015 Dec 31, 2016 (in %) Cigarette 8106.31 8287.97 2.24 FMCG-others 2484.91 2569.26 3.39 Hotel 345.29 370.51 7.30 Agri Business 1480.99 1671.92 12.89 Paperboards, Paper and Packaging 1337.67 1335.82 -0.14 ITC’s Standalone Revenue Segment Nine months in ( Rs . Crores) FY 16 2015-16 2016-17 In Rs . Net Revenue 37550.02 40118.94 51582.45 Net Profit 6932.35 7531.43 9311.26

13. THANK YOU Submitted By: Tushar Singh (CMBA10) Sameera Kumar (CMBA10) Niharika Singh Thakur(CMBA10) Shruti Bosana (CMBA2Y1) Lalit.M (CMBA2Y1) Roja Kumari Karra (CMBA2Y1)