iTech Series Unplugged Interview with Natalia Marusic.pptx

In this latest iTech Series Unplugged interview, we had the pleasure of speaking with Natalia Marusic, the EMEA Alliance Marketing Manager at Lenovo. Natalia shared her extensive knowledge on various facets of partner marketing and demand generation, including go-to-market (GTM) strategies and B2B marketing.

1. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com iTech Series Unplugged Interview with Natalia Marusic : Insights on Partner Marketing and Demand Generation In our latest iTech Series Unplugged interview , we had the pleasure of speaking with Natalia Marusic , the EMEA Alliance Marketing Manager at Lenovo. Natalia shared her extensive knowledge on various facets of partner marketing and demand generation, including go-to-market (GTM) strategies and B2B marketing. Her insights offer valuable guidance for marketers aiming to enhance their strategies and drive substantial growth . The Power of Partner Marketing in B2B Why is Partner Marketing Essential in B2B? Partner marketing is a collaborative approach where businesses join forces with other companies to enhance their marketing efforts. In the B2B landscape, this strategy is crucial as it allows companies to leverage each other’s strengths, expand their reach, and create more value for their customers.

2. Natalia’s Perspective on Partner Marketing © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com Natalia emphasized that partner marketing is not just about forming alliances but about creating synergies that drive mutual growth. At Lenovo, they focus on building strong relationships with their partners, ensuring that both parties benefit from the collaboration. This involves joint marketing initiatives, co-branded campaigns, and sharing resources to maximize impact. By aligning their goals and strategies with their partners, Lenovo can achieve greater market penetration and customer engagement . Demand Generation: Driving Quality Leads What is Demand Generation and Why is it Important? Demand generation encompasses a range of marketing activities aimed at creating awareness and interest in a company's products or services. It’s crucial because it helps build a pipeline of high-quality leads that sales teams can convert into customers. Effective demand generation strategies can significantly boost a company’s revenue and growth.

3. Natalia shared that Lenovo’s demand generation strategy focuses on creating valuable content, engaging with potential customers through multiple channels, and nurturing leads through personalized communication. They use a mix of digital marketing tactics, such as email marketing, social media campaigns, and SEO, to attract and engage their target audience. By providing relevant and timely content, Lenovo can educate their prospects and move them further down the sales funnel . Crafting an Effective GTM Strategy What Makes a Go-To-Market Strategy Successful? A successful GTM strategy involves understanding the target market, defining a unique value proposition, and choosing the right channels to reach potential customers. It is essential for launching new products or entering new markets effectively. Continue :- https://itechseries.com/interviews/itech-series-unplugged-interview-with-natalia-marusic-emea-alliance-marketing-manager-at-lenovo / © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com Lenovo’s Approach to Demand Generation

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