Jabon ingles

Monchiiz 313 views 27 slides Mar 20, 2011
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AtthebeginningofthesemesterthecollegeLaSallesuggestedtoall
thirdyearainterdisciplinaryprojectthatintegratesallthematerialsfor
onepurpose,touseourdevelopedskillsandtheskillsacquiredina
practical,applicabletooursocialrealityinshort,toshowthatnotonlyus
tolodgetheappropriateskills,butalsoshowwhatwedowiththem,we
knowhowtoapplytheminworkanddailylife.
LaSalleHighSchoolhasproposedtodevelopourinterdisciplinary
projectaroundthefigureofsoap.Inourcase,theschool"humanistic-
social"specifically,thecreationofasmallbusinessdedicatedtothe
productionandsaleofsoap,andtheirrespectiveadvertisingcampaign
topromoteittoconsumers.
Ourteamhasdevelopedthefirstandsecondstageoftheprojectina
progressivemanner,efficient,andaboveallinnovative.

We propose a product with special characteristics, "Soapure" is
the name of our soap, making it distinguishable from the rest of
the soaps is the quality that not produce foam, making it the only
soap that also meets environmental and with cleaning needs.
One of the main problems in our society today is environmental
pollution, especially water pollution, and it is the foam soaps and
detergents major cause of environmental pollution.
Faced with this problem we decided to propose an alternative to
the public through this soap helps to care for nature.
Our company is called “Jabonesdel PacíficoSA de CV" and is
responsible for the production, sale and distribution of soap
soapure.

Inthesamewaywehavegiventhetaskofconductingthe
relevantmarkettoassesstheimpactthatcouldcausethe
featuresofoursoapinthepopulation,aswellasrealizewhatare
theessentialpropertiesandmoredemandsbyconsumers.
Finallywehavegiventhetaskofusingthemediatopromoteour
productadvertising.
InthespecificcaseoftheEnglishsubjectourprojecthasevolved
intothedevelopmentofanadvertisingposter,abrochureanda
televisioncommercialthatwillpromoteourproductintheEnglish-
speakingconsumers,internationalizedandthusallowtheexport
andforeigncapitalinvestment.

Thewholeprojectitselfisconnectedtoallsubjectsinourcase
focusedontheapplicationbythehumanitiesandsocialmatters.
LawandEconomyasawholehaveallowedthestudenttoknow
theproceduresandrequirementsnecessaryforthecreationof
thecompany,bothinthelegalfield,asaprosecutor.In
Economicsisalsoastudyofmarketbasedonsupplyand
demandofsoap,butalsotoinvestigateconsumerpreferences,
whichwassupplementedexercisepsychologyalsocontributed
totheachievementofthismarketresearch.
Inthefieldofeconomywehavealsoconductedamarketstudy.
Performinginsurveysonconsumerpreferences,aswellaswhatis
thestatusofthesoapmarketinAcapulco,demandandsupplyof
it.

Formarketresearchisimportanttobeawareofhowitaffectsthe
structureofourpresentcapitalistsocietytheoperationofaprivate
companythatbroughtusknowthesubjectofsociology.
Insociologyalsoconductaninvestigationintothesoapmarketin
today'sglobalizedworld,andanalyzehowglobalizationaffectsour
market.
Psychologypresentthefoundationwithaninvestigation,thereason
forourproduct,doweneedorganicsoapandbenefitsoffered.For
whichwehadtoconductaninvestigationoftheeffectsproduced
soapscuminthewaterandhowpollutionaffectstheenvironment.
Communicationsiswherewehavedealtwiththeadvertisingpartof
ourproduct.Inthefirstpartoftheprojectconductedaninvestigation
thatallowedustofullydistinguishthedifferencebetween
propagandaandadvertising,andcharacteristicsofeach,andthe
techniquesemployedineach.
Nowinthefieldofcommunicationswehaveappliedourknowledge
inthecreationofaradiocommercial.
NowweusethesamecommunicationsskillslearnedinEnglish.Firstwe
learnedlastsemesterweappliedinthecreationofourlineup,and
nowweuseourknowledgeinadvertisingandmassmediatocreate
thisTVcommercial.

Throughout what has been developed as the project has
gradually been becoming interdisciplinary.
Each area reaching from the science has contributed to the
creation of this project, and students have been exploiting and
using the knowledge gained in the various fields that exist for
the creation of this company, whether the legal framework for
creation, analysis economic and productive, the merits of the
product, or advertising it.
So we work together using our generic powers and apply all
knowledge learned in our subjects with only one aim and
purpose. The subjects were merged and complemented each
other, allowing to develop this unique project from all possible
areas.
The project truly integrates all disciplines, allowing us to use
them together to make possible the completion and full of
everything you need to move this company dedicated to
producing and selling soap.

It„sarevolutionizedsoapmadefromthebestingredients
forskincare.Ithasthecharacteristicofbeingthefirst
ecologicalsoapthatcaresthewater,asismadewith
ingredientsthatdon‟tproducefoam,thereforeitis
causingpollution,butwithoutstopworryingaboutyour
skincare.

Weseekthebestandfinestherbsforacute
anddelicatecareofyourskin.Coconutoil
tomoisturizeskinwithoutfeelinggreasy,
sageleavesskinsoftandsmooth,and
leavesofrosemaryforadeliciousandfresh
scent.

Thecharacteristicsofthiswonderfulsoap
thatisenvironmentallyfriendlybut
aboveall,natural,usingingredientsthat
canaffectthecareofyourskin.Ithas
thebestnaturalrecipetokeepitalways
moist and soft.

Thecompanywantstoinviteyoutobuyandmake
useofthisnewproduct,therefore,isaimedatall
audiencesandthatjustwillnotonlyhelpprotect
yourskinbutalsotoconservewater,then,hasthe
benefitsofbeingaorganicsoapandbedone
withallnaturalingredients.Lookforitinhisclassic
presentationofcoconutmilkandsageleavesand
rosemarytogiveyoumoisture,smoothnessand
freshanddeliciousfragance.

SoaPure
“Puritymade
soup”

OBJETIVE
1.Benefit ourclients.
2. . Wedidittopreserve theenvironmentby
generatingamountof foam.
3. Evitthepollutionof thewater.

ADVERSITING.
Tosellourproduct, weuse differenttypesof
advertisingas tosellourproduct. Weuse
differenttypesof advertisingas :
1.The poster.
2.The spot arriveof radio.
3. Tv commercial.
4. In addition, alsoa jingle toidentifyour
product.
Withthepurposeof geta bigprestigein the
ecologicalenvironment.

BENEFITOFSOUP
Whaisa Benefit?
Thebenefitsare theadvantagesof theproduct
totheconsumer.
1 . Foamfree.
2. Rightprice.
3.Is ecologist.
4.Foundin anysupermarket.

INTHEPRICE
Speakingof promotion,we to communicate,
inform and publicize the existence of our
product to the consumer , a soap made with
high price for that, thus we can create a
feeling of quality.

Finally,we concluded thatthe
developmentofthisprojectrequireda
lotofstrategiesandbasesthatwere
acquiredduringourtraining,both
academicallyandpersonallyaswe
taughtvariousmethodstodevelop
ourselvesandgiveourbesttotoday's
societyinwhichwewillfindinthefuture.

Thus,it‟stimethatwebecomeaware
ofthegreatharmthatwearecausing
notonlybeaches,alsoinentirethe
environment.It‟stimetoreflectabout
ouractionstowardsourplanetand
we'regoingtobemorerealisticand
thinkabouttheconsequences in
additiontobeingsociallyresponsible
aboutpollution.
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