JAVIER LASA-EXPERIENCIA digital 1986-2024.pdf

PROYECTOS PROFESIONALES DE JAVIER LASA

1. CV JAVIER LASA CASTRO 1986-2024 1
Professional summary
TV & Digital projects
1986-2024
JAVIER LASA CASTRO
Mail: [email protected]
Tel: [phone]
Linkedin: https://www.linkedin.com/in/javierlasa/

2. Digital Projects - Javier Lasa -1986-2024
Key
Functions
•Responsible for autonomously developing usable prototypes for new technological and interactive products trends that will be relevant in
2-3 years
•Develop a detailed description of the R&D project defining objectives, potential customers and use cases.
•Define functional requirements as well as look&feel for the usable prototype-
•Manage the development of the usable prototype
•Develop a business case for developed idea clearly defining the underlying business model , a cost estimation for the development and
revenues potentials for Prisa Group.
•Trends analysis and monitoring Future envisioning radar (conferenecs, leading innovators relationship)
•Create a R&D lab with state of art distribution technology devices and showroom, kowledge sharing
•Involve BU with innovation process
Key Skills
•Innovation
•Creativity
•Project Management
•Results orientation
•Teamwork
•Business Case Development
•Advanced technical and digital products skills
•Design& Usability UX
•Analytics and user behaviour
Inside the Digital Unit
•Engineering groups, Content Usability
Factory, PSD
Outside the Digital Unit:
•All Prisa Group areas for new ides
generation, Development partners.
•Number of new ideas from all different areas.
•Number of research project launched
•Project efficiency (in time, in quality, in budget)
•Quality Assurance Compliance
•Innovation KPI measurement, new product or
process
•Business value
•Create new value form existing content
Internal and External InterfacesMain KPIs
MissionResponsible for monitoring technological market developments for Prisa group, identifying new technological trends that can be implemented
in a 2-3 year horizon and developing usable prototypes with an accompanying business case.
INNOVATION RESEARCH AND DEVELOPMENT

3. Digital Projects - Javier Lasa -1986-2024
CD.I interactive
CD-ROM
Interactivemultimedia
Internet
HybridCD-Internet
ConsumerInternetTelevision
Video & Televison
EITB basquepublic
TV service
1986-19901992-19991995-19992000-2005
MASTER TV (UK´London
1990-1992)
ConsumerInternet
Local guidesviapolis
(Vocentomedia group)
2º punto de giro
Head ofdigital channels
(Vocentomedia group
PROFESSIONAL SUMMARY 1986-2005
GRUPO VOCENTO COMUNICACIÓNINTEGRA MULTIMEDIAEITB-K2000

4. Digital Projects - Javier Lasa -1986-2024
2005201020122016
OTT 2ND SCREEN
INTERACTIVE VIDEO
LIVE + SOCIAL los40 live
streaming
Director ofCuatro webTv redesign
Europeandesignawradsbestweb TV 2011
2010 FirstOTT
serviceofa pyTv in
spain
2008 -2012 Directos ofVideo
productsforcanal plus
2013-2016
Startup founder500strong
SILICON VALLEY
PROFESSIONAL SUMMARY 2006-2015
2013 Premio Ondas Radio technical
achievementforvisual visualradio
experienceYulos40 principales
2006 -2008 Head ofproduct
Classifieds
Streamingvideo
Siliconvalley
GRUPO PRISA 2006-2013 NATIVEAD 2003-2016

5. Digital Projects - Javier Lasa -1986-2024
2015-2019
ElpaisVR app development
Bestnewsapp 2016 (Google play)
PODIUM PODCAST ondas prive
2016
ELPAIS VIDEO
product
development
RESPONSABLE PROYECTO
Google DNI PFP
YoutubeintegrationProject
director 2017-2019
Head ofR&D innovationare responsable of
proposalscreationand definitionand
Project developmenta
PROFESSIONAL SUMMARY 2015-2019
Virtual reality
Innovation
Online video
2019-2024
STARTUP BLAB SALAS INMERSIVASGRUPO PRISA 2015-2019

6. Digital Projects - Javier Lasa -1986-2024
ÑH6 BestDesignSpainand Portugal
SocietyforNews Design(SND)
Cuatro.com bestweb tv designfora
sitewithmore than10MM users2009
El país app Awardedtop 10 news
app worlwidesourceImonitor
20111
Number1 donwloadedapp app
store Spain2011 (Source: Apple)
2008 FistpayTv online
streamingservicewith9
livechannelsIn 2012
becomeyomviwith500k
usersand 30M donw
2013 Premio Ondas Radio technical
achievementforvisual visualradio
experienceYulos40 principales
1.5 M revenueforlos40
FirstSpanishsecondscreenapp for
ConnectedTv 2010-
FisrtSpanishbankingwebsitein 1995
MAIN ACHIEVEMENTS
Awarded8 Google DniProject total value
4Million €bestspainhsspeakinglarge
media performance in innovation
worldwide
ElpaisVR app development
AwardedBestnewsapp 2016 (Google
play)

7. InteractiveMultimedia
projects
1986-1995

8. Digital Projects - Javier Lasa -1986-2024
Javier Lasa started as a Entrepreneur setting up first interactive multimedia studio in the Basque Country. Director of content production with
more than 100 multimedia interactive projects completed for CD-ROM,(Mac Win) Cd-i.(compact disc interactive)
INTERACTIVE MULTIMEDIA 1992

9. Digital Projects - Javier Lasa -1986-2024
In 1995 I starteddesigningweb projects, as firstbankcorporateweb sitein Spain(www.BBK.es)
FIRST WEB PROYECTS1995

10. Digital Projects - Javier Lasa -1986-2024
Thisyearwedevelophybridprojectin CD-romand web orpointof informationsystems
HYBRID OFF/ONLINE PROYECTS1998

11. Head ofdigital Channels
VocentoMedia group
1999-2005

12. Digital Projects - Javier Lasa -1986-2024
23 newspapersin franceDos diarios nacionalesLe Figaro(con Paris-Avenue) y Libération
Diecisiete diarios regionales y provinciales: Le Bien Public, La Charente Libre, Le Courrierde
L’Ouest, Le CourrierPicard, Le DauphinéLibére, La Dépechedu Midi, La Dordogne Libre,
L’Eclair, Le Journalde Saoneet Loire, Le Maine Libre, Nord Eclair, La NouvelleRépubliquedu
Centre Ouest, PresseOcéan, Le Progrès, La Républiquedes Pyrénées, Sud Oueste La Voixdu
Nord
I joined Grupo Correo as Content Director for Viapolis.com, an European city guide
network in association with 23 Spanish publishers and 27 publishers in France. In 2001 I
became CEO responsible of business development
Main roles included: 1) Definition of business plan of Spanish joint venture. 2) Business
development with final customers (publishing an media industry) setting up the franchise
model network contact and final agreement supervision 3) Local commercialisation strategy
supervision 4) Coordination of different company functional areas ,sales production, and
finance 5)Product and online marketing coordinator
DIGITAL CITY GUIDES VIAPOLIS.COM1999

13. Digital Projects - Javier Lasa -1986-2024
Vocento: Digital Channel Content Director product design and product policy and quality coordination for internet vertical
channels:, agreements with third party and content coordination for Internet vertical sites (local events and directories,
entertainment, sports, weather, ski, television, style) for vocento 14 websites.
VOCENTO DIGITAL CHANNELS DIRECTOR2002

14. Head ofproductClassifieds
Grupo Prisa
2006-2008
2

15. Digital Projects - Javier Lasa -1986-2024
Product and Operation Manager CLASIFFIEDS June 2006-june 2008 Set up the classified product and operations, product design, back
office, CRM, payment system and data retrieval Clasificados.elpais.com (motor, real state and jobs) (45 people) 1,5 MM euros
revenue per year
GRUPO PRISA CLASSIFIEDS2006

16. Digital Projects - Javier Lasa -1986-2024
I becameAssociateProductDirector forInternet Prisa Brands(elpais.com, as.com, cincodias.com, cadenaser.es,
los40.com, cuatro.com, plus.es..
Responsability: Product development, design , Audience analytics , SEO, Community management IT
development and Mobility
2008GRUPO PRISA DIGITAL PRODUCT DIRECTOR

17. Digital Projects - Javier Lasa -1986-2024
Redesignof allelpais.com services(weather, traffic, translator, maps,
games, Tv guide, Cinema., Video playerand videogallery
GRUPO PRISA DIGITAL PRODUCT DIRECTOR2008

18. Digital Projects - Javier Lasa -1986-2024
ChildrenChannelVOD canal + spain2008
Projets: Productdevelopment,
concept, projectmanagement,
designof video and VOD for
Canal + spain
Champions league livestreaming
subscription
CANAL PLUS SPAIN WEB TV2008

19. Digital Projects - Javier Lasa -1986-2024
Directionof www.cuatro.comweb Tv redesing, VOD livevideo and community
Live streamingof Tv series (GominolaHKM) cuatro TV
Firstspainuishyoungsitcom tostream
1,5 MM video views
DirectionRedesigncanal + new VOD portal
Project: Project coordinationnew redesignweb TV
cuatro.com, new playercanal +plus, and streaming
webseries
2009WEB TV NEW SITE REDESING & DEVELOPMENT

20. Digital Projects - Javier Lasa -1986-2024
Los40.com player: Deignnew VOD musiic
video As.TV: playerdesignVOD sportsEl viajero: travelguides VOD
Elpais.com video playerInfometeovideoplayer+ twitterCuatro.com web TV video player
MULTIMEDIA PRODUCTION2010

21. Digital Projects - Javier Lasa -1986-2024
Infometeo: MultiscreenPC mobilemeteochannelwithlivevideo
2009MULTISCREEN PRODUCT DEVELOPMENT

22. 2000-2013
Mobile projects
designand development

23. Digital Projects - Javier Lasa -1986-2024
El pais.com firstmedia iphoneapp
launchedin SpainDecember2008
Since2008 to2010 javierlasa has beenProductDirector of Mobility
department(resposnibleof productdesign, development
coordinationand maintenance
Elpais.comas.comCinco dias.Infometeo.com
2009MULTISCREEN PRODUCT DEVELOPMENT

24. Digital Projects - Javier Lasa -1986-2024
Director of developmentel paisIpad(october2010)
•Awardedtop 10 newsapp worlwide
sourceImonitor2011
•Number1 donwloadedappappstore
Spain2011 (Source: Apple)
2010MOBILITY PRODUCT DEVELOPMENT

25. Digital Projects - Javier Lasa -1986-2024
Director of developmentcanal plus foripad
•FistpayTv online streaming
servicewith9 livechannels
•In 2012 becomeyomvi
Canal + VOD liveTV ipad
2010MOBILITY PRODUCT DEVELOPMENT

26. Digital Projects - Javier Lasa -1986-2024
Cinco diasipad
Designand productdevelopmentforCinco diastablet
2010MOBILITY PRODUCT DEVELOPMENT

27. LIVE STREAMING
VIDEO PROYECTS

28. Digital Projects - Javier Lasa -1986-2024
Firtsmedia livestreaminin Spain2001. Liivestreaming
El mundo Cinema awrards50.000 users
Firtsmedia livevideochatwithreal time streaming
video (june2000)
Overmi past4 yearsin TV production( 1986-1990) I alwayswantedtoproduce online video interactive
products
2000LIVE STREAMING VIDEO

29. Digital Projects - Javier Lasa -1986-2024
Camarade meta aninnovativeprojectsinchronisihnigstreetrunnerswithand online databaseforextactfisnish
lanepictureretrieval
2005LIVE STREAMING VIDEO

30. Digital Projects - Javier Lasa -1986-2024
CR presentationin Madrid usingwirelessLive U technology
135.000 video views
18.000 concurrentusers
Averagetime: 12,9 minutes
Usercommnets
13.500 commentsin FB module
3500 userin facebook
2 position Google forronaldoin following
days
2009LIVE STREAMING VIDEO

31. Digital Projects - Javier Lasa -1986-2024
Live streamingof pamplona bullracingSanfermines 2009
CUATRO TV
Audience: 81.000 users, Video views: 170.636 views
In prisa digital weachievedin 2009 150 livestreamed
projects. IncludingPPV forDigital plus
los 40 gala Live streaming(December2009)
Audience:72.000 userswith4.400 simultaneous
200.000 video views. 22minProductionof Cadena dial musicawradslivestreaming
2009LIVE STREAMING VIDEO

32. Digital Projects - Javier Lasa -1986-2024
Audience:
160.000 users
500.000 video views
7,9 minutes averageconection
Los 40 gala 2010 usedmulticamerainnovativeinterface ontheirmusicawards. The
userisencouragedtoselecta camera POW form5 differentsimultaneousstreams
2011LIVE VIDEO MULTICAMERA CONCEPT

33. R&D INNOVATION
PROYECTS

34. Digital Projects - Javier Lasa -1986-2024
HOT SPOTS interactive objectsReal time comments inside video signal
http://elviajero.elpais.com/destinos-2010/
http://www.infometeo.es/
Twitter comments embedded within video player presenting
dinamically user conversation. New Advertising format: allow
advertiser to show a sponsored tweet every six user
comments .
A tool for creating interactive objects (Hot spots)
embeded within video secuence.
Interactivevideo and social TV
2011INTERACTIVE VIDEO AND SOCIAL TV

35. Digital Projects - Javier Lasa -1986-2024
2010MULTICAMERA INTERFACES CONCEPT DESIGN

36. Digital Projects - Javier Lasa -1986-2024 R&D Prisa Digital ConnectedTv & secondscreenproyects2010-2013
36
December
2010
01
02
03
04
October
2011
August
2012
December
2012
2011CONNECTED TV APP DEVELOPMENT

37. Digital Projects - Javier Lasa -1986-2024
37
February
05
06
07
08
March March May
2012CONNECTED TV APP DEVELOPMENT

38. Digital Projects - Javier Lasa -1986-2024 R&D Prisa Digital ConnectedTv & secondscreenproyects2010-2013
38
2012SECOND SCREEN TV APPS

39. Digital Projects - Javier Lasa -1986-2024 R&D Prisa Digital ConnectedTv & secondscreenproyects2010-2013
39
Word & Sentence translation
Subtitle
Tv-Learning isa innovative vocabulary learning experience
based on original version video content consumption.
User interact with synchronized subtitles on a tablet (2nd
screen) retrieving
translations while watching original
version video contents on a Connected TV (main screen).
Status:
· Back office & automatized workflow developed.
· Samsung Smart TV App developed.
· Tablet Android App developed
including learning game, and user’s stats.
2011SMART TV & GAMIFICATION

40. Digital Projects - Javier Lasa -1986-2024 R&D Prisa Digital ConnectedTv & secondscreenproyects2010-2013
40
Smart Tv karaoke: nd screen
Gaming app that allows users to sing with their smartphone synchronized with a Smart TV
BU: Los 40 Expected to submit to QA in january 2013
2013SMART TV LOS 40 MUSIC KARAOKE APP

41. Digital Projects - Javier Lasa -1986-2024
41•2013 Premio Ondas Radio technicalachievementforvisual visualradio experienceYulos40 principales
2013MULTISCREEN HTML5 PROYECT DEVELOPMENT

42. Digital Projects - Javier Lasa -1986-2024
NateiveAdfirstmultiscreenbrandedcontentdistributionplatfform
2014NATIVE ADS PROYECTS DEVELOPMENT

43. Digital Projects - Javier Lasa -1986-2024
Record views: ELECCIONES USA 140K VIEWSEntrevista el fin de ETA
año
Promedio
alcance
Promedio de
reproducciones
Promedio de
comentarios
Promedio de
compartidos
2016329.35363.471404460
2016FACEBOOK LIVE VIDEO WORKFLOW DEFINITION

44. Digital Projects - Javier Lasa -1986-2024
ElconceptodeSmartcommuterLosdispositivoscomo
wereables(watch,pulseras)nosonaptosparaconsumode
videoperosinparaaudiorecogeráninformacióny
notificacionesquesepodránsincronizarconotraspantallas
parasuconsumo
2016APPLE WATCH EL PAIS APP DEVELOPMENT

45. VR/AR projects
2009-2019

46. Digital Projects - Javier Lasa -1986-2024
AugmentedRealityapps(Layar) geolacatedGolf courses, travelinformationwithmeteoinfomation
AR appGolf coursesand weatherinfoPara saber golf AR appEl Viajero local travelinformation
2010AUGMENTED REALITY

47. Digital Projects - Javier Lasa -1986-2024
Realidad Mixta
Unión RV y
realidad
aumentada
GOOGLE CARDBOARDSAMSUNG GEAR VROCCULUS RIFTHTC VIVE
SONY PROJECT MORPHEUS
20172016
GOOGLE
DAYDREAM
METAGLASS
HOLOLENS
I workedas technicaldirector ofElpaisInmersive
journalismProject Fukushima (shootedin Japan) in
2016, avalaiblein 360 video and VR cardboard,
gearand oculus
ThisProject wasawardedbyGoogle bestspanish
News app Android 2017
2017
Ver Video
2016INMERSIVE JOURNALISM ( FUKUSHIMA)

48. Digital Projects - Javier Lasa -1986-2024
VR (this VR app was considered bets
of news app 2016 by Google spain.
The VR app can be consumed in
cardboard and Oculus headsets
ELPAIS VR

49. Digital Projects - Javier Lasa -1986-2024
Lista, los 40 al 1 (audio , video)
Data service
40 (XML)
LOS40 INMERSIVE EXPERIENCE

50. Digital Projects - Javier Lasa -1986-2024
AUGMENTED REALITY
Augmented reality
If the user opts for the AR option and
the device supports this, the camera will
open in order to scan the different
markers that will be included in the
written press and on the different
websites. These markers, once read, will
show the infographics, the object or the
associated multimedia.

51. INNOVATION PROJECTS
GOOGLE DNI
2016-2019

52. Digital Projects - Javier Lasa -1986-2024
Video& audio management
(VOD-Listreamingpodcast)
Real time playlistcreation
Linear channels
Real Time Video Analytics(bigdata)
Master ofContracs
RightManagement & distributionengine)Live streamingeventCalendar
Dynamic Metadatamanagement
ELPAIS(HD)ElpaisHD nextgen multimedia plattform
2017GOOGLE DNI: ELPAIS HD

53. Digital Projects - Javier Lasa -1986-2024
Problem: audio isnotserachablebySE and isnotabletobe sharedin social networks
Solution: Speechtotextautomatictanscription90% accuracyand Biometricsfiltersforsepakersindetification
Firsttime in Spanishlanguage(launchedaugust2017 in spain(Play SER) tobe implementedin 6 LATAM countries2018
Massiveproduction40% oftotal monthlyproductiontranscribed5000k audio /month(25k minutes/month
Conversión audio tovideo withfull trancription
2016GOOGLE DNI: PROJECT HERTZ: SPEECH TO TEXT
Google FUNDED: 500K€

54. Digital Projects - Javier Lasa -1986-2024
GOOGLE DNI: BRAND SAFETY & AD QUAILTY 2018
Google FUNDED: 350K€
CAMPAÑAS INAPROPIADAS

55. Digital Projects - Javier Lasa -1986-2024
Toolbar
Preview & Export
Assets features
VR-INFOGRAPHIC Project is a project developed by Prisa
Technology within the Google DNI Innovation Program
that has three objectives:
•Develop an AUTOMATED production platform that
integrates the design and production of infographics
into multi-device environments: print, mobile,
television and immersive experiences VR and AR in a
unified way.
•Offer a MARKETPLACE of sale and exchange on
objects and projects of immersive infographics
•Analyze NEW FORMATS and NARRATIVES immersive,
reducing production times, integrating new marketing
formats
The project will be carried out in collaboration with El País
and will be extended to the rest of the Group companies
Google FUNDED: 500K€
Project Dates: 01/10/2017 al 1/10/2018
GOOGLE DNI: VR INFOGRAPHIC2018

56. Digital Projects - Javier Lasa -1986-2024
BRANDED CONTENT
PLANNING AND
FORECASTING MODULE
§Campaign Calendar
(compatible with Google
calendar for each team
member accessing
information)
§Campaign forecast and
future revenue
forecasting
§Commercial clustering
demand conflicts
forecasting
CAMPAING
MANAGER
§Campaign performance
§Propension strategies
§User segments definition
and configuration A/B
testing real time
•Advertiser
•Campaign
•Dates
•Editorial category
•Content format
•Metadata
DECISSION MODULE
§DecisionModule: Thisis
themodule whichtellsthe
Campaignmanager what
BC show a particular user
basedonthatuserprofile
and howthecampaigns
are achievingtheir
objectives. Ithas two
mainparts:
•Userbased: Ituses
contextual and
behaviouraltechniques
•Objectivebased: Ituses
CTR optimization
techniques
CAMPAIGN
REPORTS-ÁDVANCED BC
ANALIYTICS
§Previous published
§Campaign repository
§General Dashboard
(branded content
performance)
CHROME
EXTENSION
Chrome pluginwhich, when
activated, willallowthesales
team, orclients, to seewhat
positions haveCampaign
running onthem, rotate
throughtheactive BC on
thoseposition, and thegoal
fullfillmentof thoseBC.
Sinceitwouldrequirea
login, eachclientwouldonly
be ableto seehowtheirown
BC isdoing
GOOGLE DNI: BRANDED CONTENT OPTIMIZATION
Google FUNDED: 500K€