Jobs to be Done Power Point Presentation

Jobs to be Done Presentation.

1. An Intro to Jobs-to-Be-Done

2. "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." – Theodore Levitt

3. People “hire” products and services to help them make progress.

4. People don't buy things. They buy what the thing does for them.

5. Business Systems Analyst Product Manager VP of Product Technical Sales Product Owner Product Manager Sr Director Product Sr Mobile Product Owner Partner Sr. Product Manager Principal Executive Product Manager VP of Product Vice President User Experience Research and Design CEO Product Manager Marketing Project Manager Account Executive Sr. Product Manager Senior Solutions Architect Director of Product Management Sr. Product Manager

6. Tony Ulwick Strategyn - ODI

7. Bob Moesta Rewired Group Chris Spiek

8. Bob Moesta Rewired Group Chris Spiek Super cool guy

9. "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." – Theodore Levitt

10. "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." – Theodore Levitt

11. “If I’d asked people what they wanted they would’ve said faster horses.” – Henry Ford

12. “If I’d asked people what they wanted they would’ve said faster horses.” – Abe Lincoln

13. It doesn’t mean that you're a genius and you don't need to talk to customers.

14. It means: Find out why people want faster horses .

15. Customers are experts in their needs, not solutions.

16. JOB TO BE DONE Steps Steps Steps Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs

17. JOB TO BE DONE Steps Steps Steps Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs

18. JOB TO BE DONE Steps Steps Steps Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Struggling Moments

19. “The Jobs-to-be-Done Growth Strategy Matrix” by Anthony W. Ulwick and Perrin Hamilton

20. JOB TO BE DONE Steps Steps Steps Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs

21. if ( Push + Pull )

22. if ( Push + Pull ) > ( Habit + Anxiety )

23. if ( Push + Pull ) > ( Habit + Anxiety )

24. Customer Retention

25. Customer Acquisition

26. Low-stakes, early research (even if not true!) Documentary metaphor Search for the emotional energy Play dumb. “I don’t understand. Level me up.” Retell it wrong on purpose to prompt more detail Tips & Tricks

27. Thanks!