Jordan Soreff Resume NGO 2016 rev1 Robin Hood

1. Jordan Soreff
PO 50, Korazim +972 054.955.3178
12933 Israel [email protected]
Employment Objective – To use my experience and talent in relationship building,
management, marketing and communications to help issues-oriented organizations meet their
fundraising and communication goals.
Professional Training:
NGO Catalyst Professional Fundraising Course, Feb 2016
Topics studied included but not limited to; Wealth assessment, crowdfunding, stewardship
protocols, newsletter services, data management, amuta budgeting and reporting
Note: This resume covers 18 years of my professional life. Prior to establishing Jordan Ales Inc.,
I worked for 15 years in the NYC Advertising Industry culminating with 6 years at TBWA/NY
where I contributed to the development and implementation of many ad campaigns including the
“Absolut Perfection” campaign for Absolut Vodka which still stands as one of the world’s most well
recognized global print campaigns.
Advertising Industry Experience: (1981 – 1996)
• Direct Marketing Account Executive
• Traffic Manager
• Print Production Manager
• Art Buyer
• Clients Included: New York Mets, Bridgestone/Firestone, Air France, Absolut Vodka, Evian,
Chock Full O Nuts, Nivea, Bronx Zoo, Club Med, Bruno Magli, Carvel, Guiness/Harp
Experience:
Founder/ President (1995 – 2003)
Jordan Ales Inc., Baldwin, NY - Founded and operated a company that manufactured,
marketed and distributed several brands of beer and ale.
• Researched, wrote and issued the initial private offering prospectus which
successfully raised funds sufficient to commence operations.
• Numerous face to face negotiations with owners, associations, trade groups and
cooperative buying groups. Cultivated and maintained a base of 400+ loyal
customers.
• Developed a regional brand with an award winning brown ale.
• Created strategic, individualized programs for key customers and groups
• Partnered with import dealer to expand the presence of several brands including
the Lindener brand imported from Germany.
• Developed recipe, oversaw quality control procedures, packaging and
marketing focus for all manufactured Jordan Ale products. Acted as brewmaster
on sight during all production runs
• Responsible for all necessary legal compliance including licensing, labeling, product
registration and excise tax reporting on both the state and federal level
• Nurtured relationships with local distributors and fellow artisanal brewers
• Developed in-store promotions, merchandising, displays and pricing strategies for
all products sold by Jordan Ales. Established target markets and sales goals based
on measured market demand
• Consulted with buying personnel to analyze product demand. Developed pricing
strategies, balancing firm objectives and customer satisfaction
• Directed, coordinated, and reviewed activities in sales and service, accounting and
recordkeeping, and in receiving and shipping operations

2. Jordan Soreff (page 2)
PO 50 Korazim +972 054.955.3178
12933 Israel [email protected]
General Manager (2002 - 2005)
Beer City, North Babylon, NY - Maintained full operational control over a $2 million/year
retail/wholesale distributor for an owner of multiple establishments.
• Redesigned sales floor, pricing strategies and customer relations which helped
drive a significant 75% increase in sales over 3 years
• Drove costs down through sharp negotiation and saw profits increase by 25%
• Determined staffing requirements, assigned work to staff, conducted staff
meetings; interviewed, hired and trained all staff.
• Reviewed sales reports and other performance data to measure productivity
and goal achievement and to determine operational improvement
• Conducted all daily cash related functions including register and POS control,
oversight and banking
• Analyzed inventory, forecast sales, purchased all product and set all prices
NYC Metropolitan Area Sales Manager (2005 – 2014)
Brulin & Company, Indianapolis, IN - Represented a manufacturer of industrial and
institutional chemicals
• Doubled territory sales within 2 years
• Was awarded valuable contracts by high-level administrators in several large
school systems and in the NYS prison system at Corcraft
• Developed/implemented e-mail campaigns for lead development
• Developed/implemented telephone campaigns to increase customer
participation and qualify leads
• Maintained customer database, generated reports for management
• Used ACT! and other integrated sales/contact management programs for B2B
marketing and selling
• Developed training and educational programs and articulated information to key
stakeholders regarding best practices in environmentally responsible, sustainable cleaning
programs for large institutions
• Created a Green Awards Program for rewarding ecologically sustainable purchasing
behavior
• Developed and taught a short course on environmentally responsible cleaning
practices for college-level LEED students
• Integrated a multi-level sales approach in order to activate positive feedback
throughout institutional organizations
• Monitored customer preferences to determine focus of sales efforts.
• Reviewed operational records and reports to project sales and determine
profitability
BBA, Marketing, 1989
Hofstra University, Hempstead, NY - Cum Laude with Highest Departmental Honors
• Research Assistant - contributed to scholarly articles on political marketing
• Teaching Assistant - lectured on management, proctored and graded exams
• Research Assistant – helped write articles on industry trend analysis