Table of contents:- Introduction Key partners Key activities Processes Value proposition Customer relationship Customer segment Key resources Channels Revenue streams Cost structure Advantages of shopping with junglee.com References
Introduction of Junglee.com Industries served Internet, Online retailing Geographic areas Served Worldwide Headquarters U.S. Web address www.junglee.com Current CEO Jeff Bezos Revenue $ 61.09 billion (2012) Profit $ 39 million (2012) Employees 88,400 (2012) Main Competitors eBay Inc., Apple Inc., Barnes & Noble, Inc., Wal-Mart.com USA.
Timeline
Logo
Vision and Mission of Junglee.com “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” “We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.”
Organizational Structure Amit Agrawal , Country Head & VP, Amazon India
Development in the Industry Top Cities in Online Shopping India 2013 Revenue Growth
Junglee.com users can compare prices of new products across hundreds of online shopping sites and also find locally available pre-owned products listed on Quikr.com via Junglee.com.
Key Partners Quikr.com is the only partner of Junglee.com They share the database for pre-owned electronic goods to give customers a wide variety of choice. The strategic partnership helped junglee to gain already existing traffic of Quikr.com and Quikr.com got an expanded platform for its products.
A product for sale on junglee.com will have the following details specified/listed Description about the product, Key Features of the product, Target audience for the product, Dimensions and weight of the product, Information about the sellers, Price of the product, Shipping rate for the product (may be different for different sellers ), Estimated Delivery Time , Product Return policy , Rating as per Amazon and Junglee (based on reviews by consumers),etc.
Key activities (Platform for retailers) Post Ads free Selling on Junglee
Key Activities(contd.) Selling on Junglee, Fulfillment by Amazon.
Value Proposition ( For one product, all the retailers in market online/offline with prices ) Product discovery Wide variety of items in stock Price comparison Best offers on major e-retailer sites Convenience for the customer to find all brands they may aspire on one platform Discount Hubs Seller information Section Related Product Listings 1700+ brands 60000 local retailers in 7major cities
Customer Relationships
Customer Segments Mass Market (Online Shoppers) Early majority Internet shoppers College students Price conscious shoppers Early Adopters (kindle) Sellers Current low performing sellers T hird party retailers Online sellers
Key Resources Revenue is generated by sellers who sell on this website, the price is per unit basis. Distribution Channel is required only for the fulfillment option
Channels
Revenue Streams Subscription fees paid by sellers Referral fees paid by sellers on each unit sold This website deals in B2B so the revenue is generated only by sellers.
Revenue Streams (Illustration ) To sell on Junglee i.e. the products will be listed and every item sold will have its cost.
Revenue Streams (Illustration) Fee structure for Fulfillment by Amazon
Cost Structure
What is ‘ Junglee ’ doing differently to increase its market share in India?
Advantages of shopping with junglee.com
Why the model is successful? Price discovery and end purchase at one spot. Unbiased image in customers Brands spending Crores to build brand and image but if featured on junglee even if the brand is not known customer has the guarantee of amazon quality and the product will sell. The idea is killer; as it is in accordance with Indian mindset of choice and sasta . 1700+ Indian as well as global brands in more than 25 categories, virtually anything an online shopper may think of. 150 million Internet users out of 1.5 billion population, lot of scope to grow in E-commerce. Online Shopping is in its nascent stage. It is creating traffic for Amazon.In as well as running on no loss-no profit for now.