Kajaria tiles

this ppt is based on the information regarding the kajaria tile

1. Kajari’s Profile Kajaria Ceramics is the largest manufacturer of ceramic/vitrified tiles in India. It has an annual aggregate capacity of 46.60 mn . sq. meters , distributed across seven plants- Sikandrabad in Uttar Pradesh , Gailpur in Rajasthan , four plants in Morbi in Gujarat and one at Vijayawada in Andhra Pradesh. The motivating factor remains the zeal, the zeal to be the best, to be at the top and to achieve the highest echelons of excellence. The manufacturing units are equipped with cutting edge technology. Intense automation, robotic car application and a zero chance for human error are just few reasons why Kajaria remains at the top in the industry.

2. Kajari’s Profile Founded 25 years ago with a single-minded vision, to be the best in providing tile solutions, Kajaria has since then grown stronger with its hard work , innovations and patronage from our discerning customers. Kajaria Ceramics has increased its capacity from 1 mn . sq. mtrs to 46.60 mn . sq. mtrs . in last 25 years and offers more than 1200 options in ceramic wall & floor tiles, vitrified tiles, designer tiles and much more.

3. History Kajaria Ceramics Ltd has played its own role in achieving this goal. Grown many folds and emerged as the largest manufacturer of ceramic/vitrified tiles with an aggregate capacity of 46.60 million sq. mtrs . In FY 2013-14, crossed a turnover of Rs. 2000 crore and aiming for 18-20% top line growth in FY 2014-15 . Apart from growth, focusing up on larger consumer satisfaction in the years to come.

4. History The Company was incorporated on 20th December at Kanpur . It manufactures glazed and unglazed wall & floor tiles. The company obtained the certificate of commencement of business on 20th January 1986 . Since founding in mid 1988 , moving forward on many fronts to capitalize on solid growth opportunities, to improve operating efficiency and to sharpen business portfolio's focus. It was promoted by Shri Ashok Kumar Kajaria , his associate and Kajaria Exports Ltd.

5. MISSION Kajaria’s main mission is to make its product keeping in mind the ecological environment in the country. It aims that the pollution should not be increased. To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal. To consistently achieve high growth with the highest levels of productivity. To contribute towards community development and nation building. To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all, the people. Our mission is to strive for excellence in production and marketing of ceramic

6. VISION We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders amenable millions of India's knowledge workers to deliver their services globally Build a globally respected and enduring business firm so that they get closer to realizing their vision and become a leader in their industry. A Leader in the Indian Automobile Industry, Creating Customer delight &Shareholders Wealth. A Pride of India

7. PRODUCTS

8. Ceramic walls and floor tiles 30x90cm 25x75 cm 30x45 cm Bathroom Kitchen Living room Outdoor Commercial uses

9. Glazed vitrified tiles 40x80cm 60x90 cm 30x60 cm Bathroom Commercial usese Kitchen Living room Outdoor

10. Polished vitrified tiles 80x80cm Outdoor Living room

11. Vitrified paving tiles 30x30 cm Outdoor

12. Sanitary wares and fitting Concealed cistern Washbasin wc

13. TILE ADHESIVES ADHESIVE FOR CERAMIC TILE: CX1 is grey cement based polymer modified quick set tile adhesive. It gives excellent bond on cementitious surfaces like concrete and plaster. CX1 Adhesive forms a waterproof barrier between two surfaces and has excellent 'grab' properties. ADHESIVE FOR VITRIFIED TILE: VX1 is polymer modified cement based tile adhesive specially designed for heavy duty applicants for fixing vitrified tiles & large size tiles on internal & external wall/floor surfaces. This highly flexible adhesive also has an excellent waterproofing ability. When properly applied, it takes care of hollowness problem. PACK SIZE: 20 kgs . SHELF LIFE : 1 year in dry unopened bags.

14. TILES GROUT PRODUCT DESCRIPTION: Kajaria Unsanded Grout is a superior quality grout. It consist of a carefully prepared blend of white cement, chemical additives and fillers. It is easy to install - just mix with water and use. It is an ideal for floors and walls in both exterior and interior applications. PACK SIZE : 1 kg. SHELF LIFE : 1 year in dry unopened pouches.

15. SWOT ANALYSIS

16. Quality, low breakage , Introduce about 350 design concept last year Increased manufacturing capacity STRENGTH

17. WEAKNESS Imported cheaper tiles from china Most of the Indian population is rural does not prefer tiles. Existing strong market of mosaic tiles.

18. OPPORTUNITIES More houses would be built in India in the next 10 year Customer moves in the kajaria brands. Houses , offices, mauls are generaly use tiles.

19. THREATS Increasing competetion form other brands. Strong supply chain management by competitors Strong marketing strategy by competitors by offering discounts. Any adverse change in government policies of export

20. FINDINGS Kajaria is India’s largest ceramic floor and wall tile manufacturer; its expanded capacity and improved capacity utilization provides attractive economies of scale. As a brand it has huge opportunities in market. The company is regarded as the most trusted and innovative brand by the people in India. Always providing a superior quality of service, a product that surpasses consumer expectations and a remarkable understanding of consumer choices.

21. SOLUTIONS TO KAJARIA Minimize the price level of tiles. Provide home delivery facilities, because of break-down the tiles. company should make strategies for middle class people.

22. CUSTOMERS AND MARKET

23. CUSTOMERS CORPORATES BANKS HOSPITALS COLLEGES GOVERNMENT HOTELS BUILDERS AUTOMOBILES RETAIL SPORTS

24. MARKET Kajaria ceramic has the capacity of 18 million sq.per meter p.a. It has around 800 dealers and sub dealers and it export its product to more than 20 countries across the world.

25. MARKETING STRATEGIC Provide our consumer with innovative products within easy reach. Focus on growing our core brands across categories, reaching out to new geographies, within and outside India and improve operational efficiencies by leveraging technology.

26. MAJOR COMPETITOR

27. Distribution network Kajaria galaxy - exclusive dealer showrooms Prima studio

28. CONCLUSION Kajaria is India’s largest ceramic floor and wall tile manufacturer; its expanded capacity and improved capacity utilization provides attractive economies of scale. As a brand it has huge opportunities in market. The company is regarded as the most trusted and innovative brand by the people in India. Always providing a superior quality of service, a product that surpasses consumer expectations and a remarkable understanding of consumer choices.

29. To:- - MRS - NEHA KAPOOR

30. Presented By:- VISHWENDRA SINGH UTKARSH MISHRA VICKY THAKUR WAJID ALI VINOD VISHESH MITTAL (MBA IST ‘E ’)