Karen Fewell - The brain and video stories 123VOOM

Karen Fewell of Digital Blonde explains how video stories effect the brain. From the 123VOOM event.

1. ‪ Karen Fewell @ DigitalBlonde # Hotelympia The brain & video stories @ DigitalBlonde

2. Karen Fewell @ DigitalBlonde #SXSW @ DigitalBlonde Primal Emotional Rational Decisions ‪ Karen Fewell @ DigitalBlonde

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5. ‪ Karen Fewell @ DigitalBlonde Emotional campaigns are more likely to generate sales than non-emotional campaigns <Pringle & Field> 70% of viewers who experienced an intense emotional response to an ad were very likely to buy the product < UnRuly ShareRank ™> Videos that elicit strong emotions are twice as likely to be shared than those that elicit a week emotional response <Viral Marketing: The Science of Sharing>

6. ‪ Karen Fewell @ DigitalBlonde

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11. ‪ Karen Fewell @ DigitalBlonde