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1. Re f erensi : D A l R i es dan Jack T rou t . 1993 .P erang P emasaran. Penerbit Erlangga . Jakar t a D A nonim. 2003. Majalah SW A E disi X I X . Jakar t a. D B ambang Hariadi. 2003. St ra t egi Manajemen. B ayu Media . Malang D Philip K ho t ler. 2002 . Manajemen St ra t egis.

2. D E FINISI S TR A TE GI D I lmu perencanaan dan penen t uan besar. arah operasi-operasi berskala D S t ra t egi adalah cara bagaimana meraih t ujuan bisnis.

3. St ra t egi B isnis yang di D St ra t egi dalamnya t erdapat f ungsi- f ungsi yang dijalankan sua t u bisnis (usaha / perusahaan) dan bagaimana respon manajemen t erhadap perubahan kondisi indus t ri. D S ecara s t ra t egi ar t i sempit dapat diar t ikan bersaing

4. S trate g i B i s ni s (Bersa ing ) 1 . A l ow - cost leaders hip s tra tegy - Su atu s t r a t e gi dalam p r od u k dan jasa u ntu k memenuhi kebutu h an konsumen deng a n harga yan g se re nd a h mungkin. pen ye d iaa n se cara l uas, 2 . A br oad d i ff e r e nt iat i on s tr ate gy - p ro d uk d a n j asa u n t u k m e m e nuhi S ua tu st r ate gi d a lam k e butu ha n k on s um e n p en ye d iaa n secara l u as, den ga n ca r a d a n s p es ifik as i pr o du k ya ng dit a mp i l k an b e d a d i b an d in gkan p esa in g . 3. A best - cost p r ov i de r st r ategy - Suatu s t r ategi dalam pe ny ed i aan prod u k dan jasa y a n g n i lainya leb i h be s ar daripada u ang y ang d ike luarkan kon s um e n . Strategi ter e but merupakan kombina si an t ara t a mp i l a n prouk yan g b e d a d a n l ebih b aik d i b a ndingkan pe sai ng dan d enga n h a rg a yang re nd a h .

5. 4. A focus or market niche strategy based on lower cost - St r ateg i ya n g m e m fokuska n pada p e n yediaan produk d a j asa un t uk me m enu hi pasar yang em pi t dengan ha r ga ya n g l ebih rendah daripada pesaing . 5. A focused or market niche strategy based on different i at i on - Stra t egi u ntuk melayani pasar yang semp i t dan s p esifik dengan cara yang berbeda .

6. St ra t egi B iaya P aling Rendah (A low-cost leadership s t ra t egy) D St ra t egi ampuh ini merupakan s t ra t egi yang dengan pasar sang at dimana sensi t if konsumennya t erhadap harga.

7. K apan berakhirnya s t ra t egi ini ? ini D St ra t egi akann keunggulan biaya dapat menghasilkan laba yang besar bagi jika cara produsen t er t en t u, dan berak hi r t erjadi pera n g har g a dengan pemberian diskon yang gila• gilaan di ann t ara para produsen.

8. (A broad St ra t eg i B erbeda di ff eren t ia t ion s t ra t egy) D St ra t egi iini hadir dengan membawa produk yang dihasilkan berbeda dari pesaing lainnya.

9. Cara D i ffere n s i asi P r o duk : D Mengembangkan prroduk baru : - - - - - A dap t asi ( t erhadap ide lain) Modi f ikasi / memperbesar / memperkecil Subs t i t usi Mengkombinasi Mena t a ulang D D Mengembangkan Mengembangkan model variasi kuali t as t ambahan ser t a ukuran

10. B agaimana agar cara di ff erensiasi dapat sukses ? D Mempelajari kebu t uhan konsumen (buyer ' s needs) D D Mempelajari perilaku konsumen Persepsi konsumen

11. Kek u atan ke h e nd ak di ffere n s i asi K on s u men a d a p a d a Sukses dengan stra t egi d if f erensiasi Startegi Dif f erens i asi Prociu k .. Cara Dif f erensiasi , '- Kon s umen ( komun i kas i dengan k on s umen ) M aki n k u a t k e h e nd a k k ons um e n t e rh a d a p p e rb e d aa n , m aki n k u at k e unggulan b ers aing p e ru s ahaan y ang m e nj a lankan s tr a t e gi iff r n i i

12. K apan berakhirnya s t ra t egi ini ? D St ra t egi ini akan gagal memperoleh keun t ungan bagi perusahaan jika konsumen t idak menghargai di t unjukkan nilai perbedaan yang perusahaan di t awarkan dalam produk yang D Gagal dalam memper t ahankan perbedaan dalam wak t u lama karena produk mudah di t iru oleh pesaing lain

13. Focused Low-Cost Strategy Based on low cost Concentrate on a narrow customer segment Offering niche customers a product customized to their needs Which hat is unique?

14. Low Cost Hotels

15. Budget Hotels Signifies – : Simplicity, Convenience, Informality, Style, Warmth, Modernity, Affordability

16. Details of Budget Hotels Competitive pricing technique Located in cities with business traffic Created a good backend industry Outsourcing of Food and Beverages as margins are less Minimum staff Ginger Hotel -Simple, unique, reasonable, basic and innovative

17. Self controlled AC rooms LCD TV’s Wi-Fi internet Satellite channels Electronic Locks Mini fridge Doctor on call Branded toiletries 24-hour running hot and cold water Tea-Coffee maker Cyber Café Gymnasium 100% Power backup Internet booking Secure Parking Full length mirror Facilities such as

18. Targeting Demographics Middle Class High Tech Youths Geographical Tourism takes place all the year round Cities and towns which have consistent flow of business traffic Demographics Middle Class High Tech Youths Geographical Tourism takes place all the year round Cities and towns which have consistent flow of business traffic Target Market

19. Smart Concepts of Ginger Hotel Smart Sleep Good and better to sleep bed Advanced pressure point reliefs in beds Smart Space rooms Rooms are designed with comfort and practicality in mind Safe zone 24-hour security Close-circuit TV maintains records Swipe card locks

20. Focused Differentiation strategy A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market. Some firms using a focused differentiation strategy concentrate their efforts on a particular sales channel, such as selling over the Internet only.

21. Examples of Focused Differentiation The dedication of Mercedes-Benz to cutting-edge technology, styling, and safety innovations has made the firm’s vehicles prized by those who are rich enough to afford them.

22. Differentiation A firm following a differentiation strategy attempts to convince customers to pay a premium price for its good or services by providing unique and desirable features.

23. Examples of Differentiation Apple - Steve Jobs said this about the difference between Dell and Apple: Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

24. Examples of Differentiation

25. Examples of Differentiation

26. Examples of Differentiation

27. B est-Cost S trategy The best-cost strategy is a method businesses can use to provide their customers with high-quality products at affordable prices. When implemented correctly, this technique can help companies stand apart from their competitors. Learning about when to implement a best-cost strategy can help you keep your customers satisfied. Best-cost strategy, or integrated low-cost differentiation strategy, is a method of producing high-quality products at low prices. It focuses on giving customers items that satisfy their expectations and are within their budget. This is one of the five key competitive strategies businesses use to distinguish themselves from their competitors. Best-cost strategy combines the differentiation and low-cost provider strategies. To attract buyers, they focus on providing appealing performance, features and other related characteristics at a cheaper price than their rivals. This approach also encourages a lower production cost, so they can reduce the price of goods or services.

28. BEST-COST PROVIDER STRATEGIES WHEN A BEST-COST PROVIDER STRATEGY WORK BEST OF INDICATES The firm take out a middle ground between pursuing a low-cost advantage and differentiation advantage Between appealing to the broad market as a whole and a narrow market niche

29. Why implement a best-cost strategy? Companies often use the best-cost strategy when trying to offer a better price than their competitors. This can help put them in a better position in the marketplace and increase sales. Best-cost strategy also works when a business is looking to attract customers concerned about the value of products.

30. When to implement a best-cost strategy The best-cost strategy works best when you have the resources and capabilities to manufacture a high-quality product at a low cost. Businesses with low fixed costs and overhead tend to do best with this approach since they can afford to lower the price of their products. For instance, an online retailer may do better with the best-cost strategy than a physical store that has to pay rent on their building and other related fees.

31. Another instance when this strategy works best is when it positions advantage in the market as a medium-quality product. Those interested in buying something more advanced than the cheaper models but not in paying for expensive products may choose a medium-quality product. For instance, some car companies focus on offering luxury cars at prices that are much lower than other premium cars. The best-cost strategy also succeeds when product differentiation is common due to buyer diversity.

32. Benefits of best-cost strategy Satisfied customers Businesses that use the best-cost strategy tend to appeal to clients with their lower prices and are able to gain customer loyalty. This is because they offer their customers a value that meets their expectations. Applying components similar to the differentiation strategy also helps attract clients because it creates uniqueness for your products and services. Advantage over competitors Using a best-cost strategy helps companies compete with other similar businesses. When selling items that are similar to your competitors' products, using this approach can help you surpass them in the market by appealing to consumers with your better prices and unique products.

33. Lanjutan Lower overhead costs When applying the best-cost strategy, organizations come up with innovative ways to cut costs so that they can offer lower prices. Often this comes as lowering overhead costs and reducing other fees. For instance, a food business may decide to reduce the number of items on their menu so that they can offer higher quality meals by reducing their overall food costs. Adaptable business model Businesses that use the best-cost strategy typically have an adaptable business model. When changes occur in the environment, they can easily adapt to continue providing high-end products at low prices. This is because they're not dependent on one component, and they can brainstorm new, differentiating features that will set them apart from the competition.

34. Tips for choosing a business strategy Consider your customers.  Think about what types of customers you have and whether they're a niche group or the wider market to determine whether to use a focused or broad strategy. Determine whether your position depends on cost or quality.  Evaluate your business model to find out if your marketing position could improve by focusing on your cost, quality or, in the case of the best-cost strategy, both. Research your competition.  Look to see what your competitor has done well and areas they could improve to help you develop a strategy that would allow you to compete with them.

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