Kerangka Teori Design Thinking marketing

Design Thinking marketing

1. Segmenting
Targeting
Differentiation
Positioning
Customer-Driven
Marketing Strategy
(Kotler& Amstrong, 2012)
Small Business Marketing
4P’s -Marketing Mix
(Hatten, 2009)
Product
Place
Promotion
Price
Goal Definition
(Hatten, 2009)
Written in terms of
outcomes, Measurable,
Challenging,
Communicated, Time-
Frame Achievement
Media Selection
Content Writing
(Cirucci&
Pruchniewska, 2022)
Visual Moodboard
Copywriting & Angle
Strategy
Designing & Layouting
Visuals
(Landa, 2019)
Content Scheduling
Posting
Timing
Engaging
Ideating
Creating
Distributing
Brand Consciousness
Customer Engagement
eWomComm.
Evaluating
Key Marketing Outcomes
(Lal,etal.,2020)
Social Media Plan
(Piñeiro-Otero & Martínez-Rolán, 2017)
Listen Plan Strategy
Action &
Controls
Melany
Aditya