KERRANG! Media Pack

KERRANG! Media Pack 2014.

1. we think
popular.
the world’s LARGEST
UK weekly music magazine
Media pack 2014

2. we think
popular.
Circulation
37,603
Readership
294,000
abc1 profile
46%
MeAn Age
27
solus
readership

74%
ABC July - Dec 2013 • NRS July - Dec 2013
l Kerrang! has over 30 years of heritage and is the biggest music weekly
in the world.
l Kerrang! reaches more young readers than any other music magazine.
Having a younger profile is a big advantage as traditionally this age group
is elusive (and expensive) to reach. As well as music releases this makes
Kerrang! perfect for advertisers around film, games, mobile technology
and government messages.
l Kerrang! is the original multimedia platform boasting magazine, online,
radio, K! Awards, K! Tour, and K! podcasts.
l Kerrang! loves music, especially rock. Kerrang! is considered by its
readers to be an integral part of the scene rather than just a commentator.
l Kerrang! readers are heavy spending consumers: 25% more per month
on cosmetics/toiletries then national average, 16% more on clothing, 8%
more on footwear and 38% more on gaming accessories
WHY ADVERTISE?

3. we think
popular.
the mission
“Kerrang! takes its readers into the heads, hearts
and lives of the people who make rock music.
It creates emotional connections.”

James McMahon – Editor
AWARD WINNING
JOURNALISM
lJames McMahon voted
Editor of the Year at the
Record of the Day
Music Journalism and
PR Awards 2012

4. we think
popular.
Pete, 25, lives and breathes rock music. It informs his choice of friends, his hobbies,
leisure time, attitudes, fashion sense and lifestyle.
Above all he is fanatical about THEIR music and he is proud to be a part of the
scene. When he is not listening to music or watching music TV, he is a high
consumer of all forms of technology. Pete is hugely passionate about everything
he does whether it is going to Gigs, playing video games, planning holidays, going
shopping with friends or going to the cinema.
He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He
is a fashion trend setter in his peer group but he is heavily influenced by musical
icons and scenes. Like the bands he supports he is extremely loyal to the brands he
trusts. The way he looks and the clothes he wears is integral to communicating ‘his
identity’ to the world.
the reader

5. we think
popular.
influence
Black xs
Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to
give readers the chance to enter their bands to win a recording deal with Search & Destroy
Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in
the final 4 bands fighting it out at a live gig at the O2.
Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40.
Which is made up of the following statements:
l Talks to me in my language.
l Is the authority in its market.
l Has stuff I talk about with my friend.
l Makes me feel more knowledgeable.
l Like to be seen with this magazine.
l Believe what I read in this magazine.
Notable consumer brands that have used
Kerrang! in the last 12 months include:

6. we think
popular.
case studies
YOU CAN’T VOTE IF
YOU’RE NOT REGISTERED.
MAKE SURE YOU MAKE
YOUR VOICE HEARD.
Promotion
don’t be part
of the silent
generation!
I
F SOMEONE told you to shut up, you
wouldn’t be impressed. Neither would
you be stoked if someone told you your
opinion didn’t count so you should keep
it to your self. Would you feel the same if
someone stopped you from voting in the
nex t general elec tion in X X , 2010?
If you ’re 18 or over, don’t give away
your right to voice your opinion on what ’s
happening in the countr y you live in –
make sure you make
your voice heard by
registering to vote.
Yeah, we know, when it comes to stuf f like
politics, things
seem complicated. Perhaps
things have stopped you registering and
voting before or are put ting you of f from
registering this time; thoughts like “it ’s
dif ficult ”, “it ’s a hassle”, “it ’ll take too much
time to fill in a complicated form”, or “ I
don’t know how to register ”. But , honestly,
registering to vote couldn’t be simpler.
And it ’ll only take you
three minutes!
All you need to do is fill in a simple and
shor t registration form – it ’s as easy as filling
in your name, address, and a few other
details.
Fill one in online by visiting
w w w. aboutmy vote.co.uk or you can get
one sent to you in the post by calling
0 8 0 0 328 0 28 0. Straight for ward, right?
And if you ’re worr ying that registering to
vote isn’t cool because none of your mates
are bothered about doing it, or perhaps
that your vote won’t make any dif ference,
then don’t.
Voting gives you a say on impor tant issues
that af fec t you – from roads and rec ycling
in your area, to education and climate
change. You might think you don’t want to
vote now, but if an issue comes up that you
want to have your say on, if you ’re on the
register you can then vote on it . Remember,
registering to vote doesn’t mean you have
to, it just means you can if you want to.
In the United States, star s like Green Day ’s
Billie Joe Armstrong and Fall Out Boy have
encouraged young people to seize the power
of the youth vote, so why not follow their
lead and inspire your mates to get involved
too, because their vote – just like your s –
really does count . If you have an opinion and
have a voice, remember the only way for you
to have your say
is by registering to vote!
Visit w w w.aboutmyvote.co.uk right now!
Optional extra: Free your
music with power ful
stereo sound.
WANT TO MAKE YOUR VOICE HEARD? THEN
MAKE SURE
NOTHING STOpS YOU VOTING...
There’re not many things that
you can do in three minutes
– let alone
worthwhile things
– but voting is one of them!
Seriously, it ’s really, really
easy to register to vote – you
can be well on your way to
being registered to vote in
less time than it takes to
read this page! Or in less
time than it takes to listen to
Paramore’s new single The
Only Exception (which, fac t
fans, would take you four
minutes and 27 seconds!)
Or in less time than it takes
to beat the World Record
for competitive eating – 37
hotdogs in 12 minutes... So
what are you waiting for?
All you need to do is fill in a
simple and short registration
form that includes your
name, address, and a few
other details. Fill one in
online by visiting w w w.
aboutmyvote.co.uk. Then
you just need to print the
form, sign it , and send
it to your local elec toral
registration office (you can
get their address on this site
too). Or you can get a form
sent to you in the post by
calling 0 8 0 0 328 0 28 0. How
easy is that? Ver y easy!
It Only takes 3 MI nutes!
www.abOutMyvOte.cO.uk
Have your say by
registering online
The Approach
Kerrang as part of a cross media campaign were briefed to deliver a creative execution
designed to encourage young people to register to vote and communicate the ease
of the voting registration process in the run up to the 2010 general election.
The Idea
A 5 week multi media campaign that identifies with the core 17-24 audience and
encourage them to register to vote. It will demonstrate that their voice counts and that
if they don’t register they won’t be able to have their say. Ultimately we will drive
potential voters to register their vote at www.aboutmyvote.co.uk or by calling.
“Bauer's range of brands offered a great opportunity to reach our target
audiences - particularly young people - with a tailored and relevant message
in the right environment. We were really impressed with the team's creativity,
flexibility and excellent project management. I have no doubt that the
campaign will help many young people register to vote.”

Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,

7. we think
popular.
BIFFY CL YRO EP
Kerrang! negotiated a free exclusive
Biffy Clyro EP download cover
mount with all 12,000 downloads
being redeemed on the first day.
MY CHEMICAL ROMANCE
BREAKOUT AD
Warner Music wanted to do an ad with standout and that
would appeal to their fans. We worked with the Kerrang!
editorial team to produce this fantastic breakout ad.
CAse studies

8. we think
popular.
Brand extensions
240,000
unique users
480,000
page
impressions
431,000
twitter
followers
421,355
Facebook fans
kerrang.com
Download festival
Kerrang! is the official media partner
with Download Festival. With all the
exclusive media coverage.
Kerrang! awards
“This has got to be just about the
best awards ceremony in the world”
– Kelly Jones, Stereophonics
Download and K! Awards micro sites all drive PI’s through reader
interaction and voting

9. we think
popular.
Ad Schedule
JANUARY 2014
1 January 2014
8 January 2014
15 January 2014
22 January 2014
29 January 2014
FEBRUARY 2014
5 February 2014
12 February 2014
19 February 2014
26 February 2014
MARCH 2014
5 March 2014
12 March 2014
19 March 2014
26 March 2014
APRIL 2014
2 April 2014
9 April 2014
16 April 2014
23 April 2014
30 April 2014
MAY 2014
7 May 2014
14 May 2014
21 May 2014
28 May 2014
JUNE 2014
4 June 2014
11 June 2014
18 June 2014
25 June 2014
JULY 2014
2 July 2014
9 July 2014
16 July 2014
23 July 2014
30 July 2014

AUGUST 2014
6 August 2014
13 August 2014
20 August 2014
27 August 2014
SEPTEMBER 2014
3 September 2014
10 September 2014
17 September 2014
24 September 2014
OCTOBER 2014
1 October 2014
8 October 2014
15 October 2014
24 October 2014
29 October 2014
NOVEMBER 2014
5 November 2014
12 November 2014
19 November 2014
26 November 2014
DECEMBER 2014
3 December 2014
10 December 2014
17 December 2014
24 December 2014
31 December 2014
23 December 2014
02 January 2014
09 January 2014
16 January 2014
23 January 2014
30 January 2014
06 February 2014
13 February 2014
20 February 2014
27 February 2014
6 March 2014
13 March 2014
20 March 2014
27 March 2014
3 April 2014
10 April 2014
17 April 2014
24 April 2014
1 May 2014
8 May 2014
15 May 2014
22 May 2014
29 May 2014
5 June 2014
12 June 2014
19 June 2014
26 June 2014
3 July 2014
10 July 2014
17 July 2014
24 July 2014
31 July 2014
7 August 2014
14 August 2014
21 August 2014
28 August 2014
4 September 2014
11 September 2014
18 September 2014
25 September 2014
2 October 2014
9 October 2014
16 October 2014
23 October 2014
30 October 2014
6 November 2014
13 November 2014
20 November 2014
27 November 2014
4 December 2014
11 December 2014
18 December 2014
18 December 2014
on sale
copy
deadline on sale
copy
deadline
on sale every wednesday

10. we think
popular.
Ad Spec s
Trim 285 x 210
Bleed 291 x 216
Type 265 x 190
Trim 285 x 103
Bleed 291 x 109
Type 265 x 93
Trim 142 x 210
Bleed 148 x 216
Type 130 x 190
Type 130 x 93Trim 71 x 210
Bleed 77 x 216
Type 65 x 190
Trim 285 x 54
Bleed 291 x 60
Type 265 x 44

Full PAGE
HALF PAGE
VERTICAL
Half page
horizontal
1/4
page box
1/4 page
horizontal
strip
1/4 page
vertical
strip

Advertising rates
DISPLAY Full p age fh £3,025
Full p age rop £2,750
half p age £1,512
ibc/ obc £3,575
dps fh £5,748
dps ROP £5,225
advertorials
full p age £5,005
dps £9,510
half p age £2,752
PRODUCTION
Please contact your creative solutions
salesperson for production rates
INSERTS
Bound-in £65 CPT
tip-on £65 CPT
loose insert £45 CPT

11. we think
popular.
Editor in chief
Phil Alexander
editor
James McMahon
news editor
Sam Coare
Associa te editor
(reviews)
Nick Ruskell
features editor
George Garner
Editorial Assistant
Ryan Cooper
0207 859 8451
editorial team
contact
advertising
ASSOCIATE MEDIA
DIRECTOR
Matt Warne
0207 208 3557
Group BRAND DIRECTOR
Rob Walsh
0207 295 8591
Music director
Martin Bojtos
0207 295 5427
PRODUCTION
Bob Soper
020 7241 8139
REGIONAL SALES OFFICE
H BAUER PUBLISHING
Katharine Brown
0161 868 3218
CLASSIFIED advertising
Mitchell Coulter
01733 366378
INSERTS manager
Simon Buckenham
020 7208 3557
senior trading
executive
Kate Barker
020 7208 3571
FILM Manager
Liz Harriott
0207 295 8560
Games and consumer
manager
Keith Hillman
0207 208 3702
CREATIVE SOLUTIONS
manager
Stefanie Daniels
0207 295 5483
Creative Solutions
Manager
Rick Williams
0207 295 6741
Live Music & Media
planner
Joel Hopkins
0207 295 5474