Kimberley Karavans: Integrating salesforce.com, MS Dynamics NAV and Joomla

Read about Kimberley Karavans managed to integrate their entire business binding their salesforce.com crm together with their MS Dynamics NAV and webshop Joomla

1. Case Story
“We chose RapidiOnline because of its vast experience and knowledge in
building fully automated processes between CRM and ERP.”
Bruce Lox ton, Managing Director at Kimberley Group
Fully Integrated Business connecting salesforce.com, MS Dynamics NAV and Joomla Webshop
CERTIFIED
PARTNER

2. Kimberley Kampers: Fully Integrated Business connecting
salesforce.com, MS Dynamics NAV and Joomla Webshop
Introduction
Telstra medium business award winner Kimberley Kampers is “King
of the Off Road” with around 40 percent market share. With an
impressive range of caravans, campers, drive-yourself campers,
and roof top tents, it supplies Australia’s caravanning and camping
community through nine dealerships located within major cities.
At Kimberley Kampers they use MS Dynamics NAV as their ERP
and manufacturing system. However, the difficulty that Kimberley
Kampers faced was getting information out to their dealers,
capturing information from its customers and spreading that
information in an even and high quality way. They opted for
salesforce.com to handle their customer relations and partner
network and chose RapidiOnline to link both their ERP and CRM
and Webshop together.
The Solution
Leveraging RapidiOnline’s Knowledge and Expertise

Kimberley already had MS Dynamics NAV in use as their ERP and Manufacturing system. They had decided to use
salesforce.com as the front-end towards their dealers and to handle all CRM functionality. After some investigation in
search for the right integration partner Bruce
Loxton, Managing Director of Kimberley Group, found
that RapidiOnline certainly could deliver the solution to
integrate the systems. In addition to that they also had a
vast experience in designing integrated business processes
that Kimberley could leverage.
“We did some research on various
integration providers. After that
research and talking to the
company we had a high degree of
confidence that RapidiOnline could
deliver the solution.“
Bruce Lox ton, Managing Director
at Kimberley Group
“It’s vital to have good expertise and
help in how to integrate the systems in
the best way. That’s what we got from
RapidiOnline.“
Bruce Lox ton,
Managing Director at Kimberley Group
Business Needs
••need to streamline operation of dealers
••desire to uphold Brand Value of Quality and Innovation
••CRM to be linked with MS Dynamics NAV
••faster and more accurate Order Turnaround
••expertise and knowledge on how to build a fully
integrated business
••integrate Webshop with MS Dynamics NAV

3. Fully Integrated Partner Network

By using the salesforce.com partner portal Kimberley is able
to give their dealers access to all key information and at the
same time see all the information that dealer enter regarding
their prospective customers. The dealers can enter new
opportunities, convert these to orders, see status on orders,
see invoices and open entries. The key issue is to get the
dealers to use the system. This is assured by providing high value for the dealers by giving them all and accurate information
regarding their Kimberley partnership in one place.
The solution is here to have an automatic integration
with MS Dynamics NAV in order to have new orders
created automatically as sales orders in NAV.
Delivery date and status information are transferred
back to salesforce.com. When the order is delivered the
fully detailed invoice from NAV is transferred back to
salesforce.com. The dealers can also see an updated
list of any unpaid invoices they have. Product and price
information is maintained in MS Dynamics NAV and
automatically transferred to salesforce.com.
“The Partners they absolutely love it” says Bruce Loxton,
Managing Director at Kimberley Group and continues
“That in addition to saving a lot of valuable time in the
processing of orders we expect the biggest benefit yet
to come – where we get a full insight in our partner
channel.”
Brand Value of Quality and Innovation
Through the integration between Salesforce.com and MS Dynamics
NAV end customers are presented with the correct and relevant
information about their purchase (camper or caravan). This gives the
customer a good experience of quality and a feeling of a high service
level at Kimberley’s. The same information can then again be used by
the Kimberley Staff to provide better service.
“The Partners they absolutely love it.“
Bruce Lox ton, Managing Director
at Kimberley Group
Solution
••automation and integration of operation using salesforce.com
CRM as the front end for all communication with dealers
••consistent and uptodate data using CRM integrated with ERP
••key information like customer orders, invoices, payments flow
automatically between CRM and ERP/Manufacturing system
••automatically transferring orders from webshop and CRM partner
portal to MS Dynamics NAV
••Leveraging RapidiOnline’s knowledge in building fully automated
processes between CRM and ERP
“The RapidiOnline Support was
excellent.“
Bruce Lox ton,
Managing Director at Kimberley Group

4. Faster Order Turnaround
Kimberley Kampers operate a webshop system
based on Joomla where end customers can buy
different camping accessaries – everything from
solar panels to hot water systems tailored for
camping purposes.
Before the orders coming into the webshop system they had to be entered manually into MS Dynamics NAV. Now orders
are automatically created in MS Dynamics NAV ensuring accurate data. As a result automated sales are up by 50% and the
delivery times are cut in half. A lot of manual work and errors are avoided (20 hours weekly of valuable time).
About RapidiOnline
RapidiOnline provides agile data exchange and data integration
solutions - delivered both as on-demand or on-premise solutions.
Our mission is to revolutionise how the world engages
and deals with their data and systems – transforming data
integration from a complex to a simple task. Since 1987
RapidiOnline’s products have delivered value with a
compelling combination of performance, flexibility and reliability.
RapidiOnline has customers worldwide, that rely on us to
manage and integrate their critical data. RapidiOnline is based in
Denmark and France.
“It’s easy for me to recommend
RapidiOnline to others. We were
able to make it on time and
within budget. We feel it’s a very
good solution.”
Bruce Lox ton, Managing Director
at Kimberley Group
Results
••now up to 75% of orders are coming through without
phone communication (vs. 25% previously).
••all dealers are now handled through same set of
automated processes (vs. different manual processes
for each dealer before).
••the dealer’s use and acceptance of new system is 100%
as they have all their information they need in one place.
••fully automated part sales up by 50% and delivery times
are cut in half.
“The last 20% you invest in integrating your
systems, gives you 80% more value.”

Bruce Lox ton, Managing Director at Kimberley Group
RapidiOnline
Denmark
Rapidi ApS l Sdr. Tingvej 10
6630 Rødding l Denmark
Tel: [phone]
France
Rapidi l 19, Grand Rue
11500 Quillan l France
Tel: [phone]
[email protected]
www.rapidionline.com