KimberlysPersonalIdentityBrandKitFS24.pdf

Full Sail 2024

1. Kimberly R. Spruel
An Aspiring A&R Professional
by: Kimberly R. Spruel

2. Introductio
I am Kimberly R. Spruel and I am passionate about Music! Equipped with a Bachelor
of Music from Southern University and pursuing an Associate of Applied Science in
Music Business from Full Sail University, I look forward to training the next superstar!
I have taught Performing Arts and Music for 14 years and have also done live and studio
background vocal work for local and major national recording artists. I am also a
classically trained opera singer who can sing in 6 languages and also play the piano.
More than anything, I love sharing what I have learned with others! I love developing
the star in aspiring performers and seeing their proverbial "lightbulb" go off when they
achieve something once thought unattainable. Let me help YOU discover your sound!

3. I have a knack for discovering and developing talent and am confident
that I can craft a star from the ground up! I enjoy the rush of listening
to music, developing vocal technique, styling, promotion, lighting,
audio engineering, choreography, and production. I pride myself on
being able to develop the whole artist from the beginning stages to
the main stages. Special emphasis is placed on conveying messages
to the aduience, or storytelling, through songs. Whether the goal is
superstardom or just a desire to grow your talent, I'm here to help!
Oveview

4. Font Families
"Timberline" is a fairly new font design, however, it offers an old school and timeless look.
It is both vintage and modern, bold and fun! It affords the user and reader clean lines
and easy legibility (Resistenza Type, n.d.)
"Open Sans" is a clean sans serif typeface created by Steve Matteson in 2010. It’s one of
the most popular sans serif fonts in use today thanks to its legibility on digital and print
platforms alike (looka.com, n.d.)
"Timberline Regular"
"Open Sans Regular"
"Timberline" is a fairly new font design, however, it offers an old school and timeless look.
It is both vintage and modern, bold and fun! It affords the user and reader clean lines
and easy legibility (Resistenza Type, n.d.)
"Open Sans" is a clean sans serif typeface created by Steve Matteson in 2010. It’s one of
the most popular sans serif fonts in use today thanks to its legibility on digital and print
platforms alike (looka.com, n.d.)
"Open Sans" is a clean sans serif typeface created by Steve Matteson in 2010. It’s one of
the most popular sans serif fonts in use today thanks to its legibility on digital and print
platforms alike (looka.com, n.d.)

5. Font Families (Adobe Fonts)
Header Font: "Timberlne Regular"
Paragraph Font: "Open Sans Regular"

6. Color Palette
Yellow symbolizes
happiness,
cheerfulness. It also
makes learning easier
as it affects the logical
part of the brain. Yellow
inspires thought, boosts
confidence and
creativity, and offers
feelings of optimism
(Olesen, 2022)
Electric Violet is
associated with
creativity, imiagination,
and inspiration. It
sparks innovation and
originality. It can often
help give a sense that
one is compassionate,
supportive, and
understanding (Culpan,
2024)
Cyan is associated
with livliness,
relaxation, tranquility,
youth, and energy. Its
bluish green
demonstrates
rationality,
dependability, and
trustworthiness
(Nožinić, 2022)
Yellow symbolizes
happiness,
cheerfulness. It also
makes learning easier
as it affects the logical
part of the brain. Yellow
inspires thought, boosts
confidence and
creativity, and offers
feelings of optimism
(Olesen, 2022)
Yellow symbolizes
happiness,
cheerfulness. It also
makes learning easier
as it affects the logical
part of the brain. Yellow
inspires thought, boosts
confidence and
creativity, and offers
feelings of optimism
(Olesen, 2022)
Electric Violet is
associated with
creativity, imiagination,
and inspiration. It
sparks innovation and
originality. It can often
help give a sense that
one is compassionate,
supportive, and
understanding (Culpan,
2024)
Electric Violet is
associated with
creativity, imiagination,
and inspiration. It
sparks innovation and
originality. It can often
help give a sense that
one is compassionate,
supportive, and
understanding (Culpan,
2024)
Cyan is associated
with livliness,
relaxation, tranquility,
youth, and energy. Its
bluish green
demonstrates
rationality,
dependability, and
trustworthiness
(Nožinić, 2022)
Cyan is associated
with livliness,
relaxation, tranquility,
youth, and energy. Its
bluish green
demonstrates
rationality,
dependability, and
trustworthiness
(Nožinić, 2022)

7. Color Palette - Adobe Color
Name: Yellow
Hex: #F5CD42
RGB: 245, 205, 66
CMYK: 0, 16, 73, 4
Name: Electric
Violet
Hex: #6D00F5
RGB: 109, 0, 245
CMYK: 56, 100, 0, 4
Name: Cyan
Hex: #00F5CE
RGB: 0, 245, 206
CMYK: 100, 0, 16, 4

8. Color Palette

9. Logo Design
This logo uses my signature
colors along with a sound
wave and headphones to
visually represent my love for
Music. Along with the use of
bright colors, it shows that I
am bold, strong, creative, and
innovative.

10. Logo Design - Variations

11. Selection Rationale
Psychology of Colors
The colors of my personal brand represent me because I am compassionate,
determined, excited about what I can offer my clients, and extremely creative.
Yellow demonstrates my optimism and joyful spirit. Electric Violet embodies my
innovation, originality, and supportive nature. Lastly, Cyan establishes my identity
as someone who is dependable and trustwothy.
Psychology of Fonts
With "Timberline" as the chosen headline font, the messages of grace, character,
and uniqueness are shown. This is not just indicative of who I am but of what each
client should experience. "Open Sans Regular" complements this well because it is
legible and communicates all information clearly, beautifully, and still with a bit of
playfulness.
The colors of my personal brand represent me because I am compassionate,
determined, excited about what I can offer my clients, and extremely creative.
Yellow demonstrates my optimism and joyful spirit. Electric Violet embodies my
innovation, originality, and supportive nature. Lastly, Cyan establishes my identity
as someone who is dependable and trustwothy.
The colors of my personal brand represent me because I am compassionate,
determined, excited about what I can offer my clients, and extremely creative.
Yellow demonstrates my optimism and joyful spirit. Electric Violet embodies my
innovation, originality, and supportive nature. Lastly, Cyan establishes my identity
as someone who is dependable and trustwothy.
With "Timberline" as the chosen headline font, the messages of grace, character,
and uniqueness are shown. This is not just indicative of who I am but of what each
client should experience. "Open Sans Regular" complements this well because it is
legible and communicates all information clearly, beautifully, and still with a bit of
playfulness.
With "Timberline" as the chosen headline font, the messages of grace, character,
and uniqueness are shown. This is not just indicative of who I am but of what each
client should experience. "Open Sans Regular" complements this well because it is
legible and communicates all information clearly, beautifully, and still with a bit of
playfulness.

12. Refeence
Adobe Systems, Incorportaed . (2019). Adobe Colors. (Version 6.2.0). Adobe. https://color.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Fonts (Version 6.2.0). Adobe. https://fonts.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Stock Images (Version 6.2.0). Adobe. https://stock.adobe.com
Culpan, J. (2024, February 27). Electric Violet Color, meaning, and history. Custom Paint by Numbers.
https://paint-by-number.com/blogs/colors/electric-violet-color-meaning-and-history
Larson, R. (2018, May 10). The psychology of colours and fonts in content and branding - RELEVANCE. RELEVANCE.
https://www.relevance.com/the-psychology-of-colours-and-fonts-in-content-and-branding/
Looa. https://looka.com/blog/best-sans-serif-fonts/
Nožinić, M. (2023, May 19). What’s the meaning of cyan color and how to use it in design. Async Labs - Software Development &
Digital Agency. https://www.asynclabs.co/blog/digital-design/whats-the-meaning-of-cyan-color-and-how-to-use-it-in-design/#
Olesen, J., & Olesen, J. (2022, December 5). Yellow color meaning: The color yellow symbolizes happiness and optimism. Color
Meanings. https://www.color-meanings.com/yellow-color-meaning-the-color-yellow/
Resistenza Type: Timberline. (n.d.).
https://www.rsztype.com/fonts/timberline#:~:text=Timberline%20is%20a%20handwriting%20style,you%20need%20for%20yo
ur%20design.
Adobe Systems, Incorportaed . (2019). Adobe Colors. (Version 6.2.0). Adobe. https://color.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Fonts (Version 6.2.0). Adobe. https://fonts.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Stock Images (Version 6.2.0). Adobe. https://stock.adobe.com
Culpan, J. (2024, February 27). Electric Violet Color, meaning, and history. Custom Paint by Numbers.
https://paint-by-number.com/blogs/colors/electric-violet-color-meaning-and-history
Larson, R. (2018, May 10). The psychology of colours and fonts in content and branding - RELEVANCE. RELEVANCE.
https://www.relevance.com/the-psychology-of-colours-and-fonts-in-content-and-branding/
Looa. https://looka.com/blog/best-sans-serif-fonts/
Nožinić, M. (2023, May 19). What’s the meaning of cyan color and how to use it in design. Async Labs - Software Development &
Digital Agency. https://www.asynclabs.co/blog/digital-design/whats-the-meaning-of-cyan-color-and-how-to-use-it-in-design/#
Olesen, J., & Olesen, J. (2022, December 5). Yellow color meaning: The color yellow symbolizes happiness and optimism. Color
Meanings. https://www.color-meanings.com/yellow-color-meaning-the-color-yellow/
Resistenza Type: Timberline. (n.d.).
https://www.rsztype.com/fonts/timberline#:~:text=Timberline%20is%20a%20handwriting%20style,you%20need%20for%20yo
ur%20design.
Adobe Systems, Incorportaed . (2019). Adobe Colors. (Version 6.2.0). Adobe. https://color.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Fonts (Version 6.2.0). Adobe. https://fonts.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Stock Images (Version 6.2.0). Adobe. https://stock.adobe.com
Culpan, J. (2024, February 27). Electric Violet Color, meaning, and history. Custom Paint by Numbers.
https://paint-by-number.com/blogs/colors/electric-violet-color-meaning-and-history
Larson, R. (2018, May 10). The psychology of colours and fonts in content and branding - RELEVANCE. RELEVANCE.
https://www.relevance.com/the-psychology-of-colours-and-fonts-in-content-and-branding/
Looa. https://looka.com/blog/best-sans-serif-fonts/
Nožinić, M. (2023, May 19). What’s the meaning of cyan color and how to use it in design. Async Labs - Software Development &
Digital Agency. https://www.asynclabs.co/blog/digital-design/whats-the-meaning-of-cyan-color-and-how-to-use-it-in-design/#
Olesen, J., & Olesen, J. (2022, December 5). Yellow color meaning: The color yellow symbolizes happiness and optimism. Color
Meanings. https://www.color-meanings.com/yellow-color-meaning-the-color-yellow/
Resistenza Type: Timberline. (n.d.).
https://www.rsztype.com/fonts/timberline#:~:text=Timberline%20is%20a%20handwriting%20style,you%20need%20for%20yo
ur%20design.
Adobe Systems, Incorportaed . (2019). Adobe Colors. (Version 6.2.0). Adobe. https://color.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Fonts (Version 6.2.0). Adobe. https://fonts.adobe.com
Adobe Systems, Incorporated. (2019). Adobe Stock Images (Version 6.2.0). Adobe. https://stock.adobe.com
Culpan, J. (2024, February 27). Electric Violet Color, meaning, and history. Custom Paint by Numbers.
https://paint-by-number.com/blogs/colors/electric-violet-color-meaning-and-history
Larson, R. (2018, May 10). The psychology of colours and fonts in content and branding - RELEVANCE. RELEVANCE.
https://www.relevance.com/the-psychology-of-colours-and-fonts-in-content-and-branding/
Looa. https://looka.com/blog/best-sans-serif-fonts/
Nožinić, M. (2023, May 19). What’s the meaning of cyan color and how to use it in design. Async Labs - Software Development &
Digital Agency. https://www.asynclabs.co/blog/digital-design/whats-the-meaning-of-cyan-color-and-how-to-use-it-in-design/#
Olesen, J., & Olesen, J. (2022, December 5). Yellow color meaning: The color yellow symbolizes happiness and optimism. Color
Meanings. https://www.color-meanings.com/yellow-color-meaning-the-color-yellow/
Resistenza Type: Timberline. (n.d.).
https://www.rsztype.com/fonts/timberline#:~:text=Timberline%20is%20a%20handwriting%20style,you%20need%20for%20yo
ur%20design.