Knowlarity Communications PPT (marketing)

Knowlarity Communications is a leading cloud communications provider that specializes in offering businesses a wide range of cloud telephony solutions. Founded in 2009 by Ambarish Gupta and Pallav Pandey, the company is headquartered in Gurugram, India, with offices across several countries, including Singapore and Dubai. Knowlarity aims to simplify business communications through scalable and innovative products that leverage cloud technology.

### Key Offerings
Knowlarity’s product suite includes cloud-based solutions such as:
- **Virtual Phone Numbers**: Helping businesses manage calls efficiently with features like call forwarding, call recording, and real-time analytics.
- **IVR (Interactive Voice Response)**: Automating customer interactions by using a customizable voice menu, enabling 24/7 service and streamlined call routing.
- **Toll-Free Numbers**: Allowing businesses to offer their customers the convenience of calling for free, enhancing customer service experiences.
- **Click-to-Call**: A widget for websites that lets customers connect with support teams instantly by clicking a button.
- **Missed Call Service**: Enabling businesses to engage customers by initiating a call-back process once a missed call is received.
- **Outbound Dialer**: Automating outbound calls for campaigns such as customer feedback collection, promotions, and surveys.
- **Multi-Level IVR**: Advanced IVR systems that allow businesses to direct calls across departments efficiently.

### Industry Applications
Knowlarity serves a wide range of industries, including:
- **E-commerce**: Improving customer service with real-time communication tools, enabling seamless interactions between customers and businesses.
- **Banking and Financial Services**: Providing secure and reliable telephony services for customer authentication and communication.
- **Healthcare**: Supporting patient engagement through automated appointment reminders, lab report notifications, and telemedicine services.
- **Education**: Enabling better communication between institutions and students with tools like IVR and outbound dialers.

### Innovations and Growth
Since its inception, Knowlarity has raised significant investments from venture capital firms such as Sequoia Capital, Mayfield Fund, and Delta Partners. The company has continuously innovated in the field of cloud communications, expanding its global footprint to over 65 countries. Their products are designed to help businesses improve customer engagement, optimize operational efficiency, and reduce infrastructure costs by moving communications to the cloud.

Knowlarity has garnered a strong reputation for reliability, with a focus on enterprise-grade security and compliance. The company serves thousands of businesses, from small startups to large multinational corporations, offering flexible solutions that adapt to various business sizes and industries.

1. Project Title: Optimization of email drip campaign for account based marketing

2. WEEK - 1

3. About the company- Cloud business communication and AI based company Founded: August 2009, India HQ in Singapore CEO:  Yatish Mehrotra No 1 in emerging markets  6000+ businesses across 65+ countries, over 300+ employees Provides cloud-based customer service and sales call handling solutions to businesses in Southeast Asia, South Asia, and the Middle East Proprietary customer communication technology platform SuperReceptionist Global investors like Delta Partners, Sequoia Capital and Mayfield fund

4. What do we do?   Small Businesses - happy to back growing businesses and startups by enabling them to create personalized customer experiences via voice, messaging, video, and AI-enabled products. Enterprise - Automate and accelerate customer engagement on cloud Solutions have been designed for ever industry- BFS, IT/ITES, Education, Healthcare, Automobile, Real Estate, Consumer Goods, Consulting etc. for all kinds of needs like Sales and Lead generation, remote work, automation, customer service, security & compliance etc.

5. 1) Voice Product Cloud Contact Centre Manage your IBD/OBDs using our call center   Virtual number cloud-based number used for routing incoming customer calls to the preferred agents as per customer queries, without a directly associated telephone line. IVR (Interactive Voice Response) Solution Personalized cloud-based messages in regional languages automated Call Management Solution, initiates interaction with customers with a personalized greeting while offering a category of menus to select the desired query Number Masking advanced data protection measure established to ensure the privacy of the agent and the caller’s personal details Don’t reveal actual number of your customers to your agents or vice versa Lead Management Solution Tentacle Missed Call  aids businesses to call back their customers who gave missed calls on their business numbers processed via auto-dialer, connecting the target audience with either an automated IVR message, a voice bot or a live agent Toll Free Number Solution   Outbound Calling Solution recorded voice interaction with the caller without human intervention Google Verified Calls display your brand name, logo, the reason for calling and a verification symbol Click to Call allow customers to reach their sales and support just by submitting their contact number to get a call back within seconds Our Products 2) Messaging Products Transactional SMS- OTP messages, payments, billing Promotional SMS- customized marketing and advertising SMSs to their customers 3) Video Communication Platform 4) Artifical Intelligence Speech Analytics- speech recognition solution to analyze customer sentiments Text-To-Speech (TTS) Solution ChatBot / VoiceBot solution- give omnichannel experience through Website, WhatsApp and virtual assistant AI-technologies like Google Assistant & Alexa

6. Important Digital Marketing Concepts

7. Marketing Automation Technology that helps businesses grow by automating marketing processes, tracking customer engagement, and delivering personalized experiences to each customer across marketing, sales, and service Enables marketing teams to set up robust campaigns to deliver the right message to the right person at the right time Ways: Email marketing Social media marketing Lead nurturing and inbound marketing Digital advertising Landing pages and forms

8. Account-Based Marketing . B2B marketing strategy that focuses on specific customers or accounts and targets each as a market of one with highly personalized 1-to-1 experiences and content .   How does ABM actually work? Start with your CRM- Gives an account-centric view of your customers Engage target accounts Build 1-to-1 experiences Measure and report

9. Lead Nurturing Automated process of sending personalized and relevant content to prospects and customers at every stage of their buying journeys Inbound Marketing  Enticing buyers to come to you. It’s a way of meeting them where they are and engaging with them on their terms. Forms connections they are looking for and solves problems they already have

10. Pardot SaaS Marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals . Pardot is a lead generation and nurturing system A Salesforce product (it’s part of the Marketing Cloud), it enables organizations to track and measure the effectiveness of their communications, gain insight into user behavior, and personalize content across campaigns based on any number of specific criteria. What does Pardot do? Lead management- lead qualification (scoring and grading), nurturing (with emails), segmentation and using dynamic content Lead generation-  capturing a user’s email address with landing pages and forms Email marketing- supports up to 10,000 email addresses with its base package Reporting- campaign reports, point of conversion, landing pages

11. Pardot Major Key elements covered: Prospects Page actions- To track the visitor actions Automation Rules (To adjust scoring rules)- Applied to existing, new and future data List- Static, Dynamic (Show through Tool) Forms- Entry point for visitor to collect info Email Template 7) Engagement Studio

12. Pardot Prospect  is a member of total addressable market, fits ideal customer profile, but has not been engaged . Prospects can be added manually , imported ( Upto 10,000) , through Salesforce CRM (Not able to import Prospects) Lead is a prospect who has successfully engaged with company’s content or sales process Contact is after lead engages with sales content & expresses interest in purchasing product Opportunity qualifies contact who would fit well as a customer

13. Not receiving the mail

14. Not able to access Domain Management – Hence not able to make any kind of Email ID/Domain

15. WEEK - 2

16. Deliverables

17. First Draft -> Final Draft

18. Step 1- Make a new list Lists help to group prospects together based on certain criteria Static lists:  contain prospect added yourself manually or through a one-time automation Dynamic lists:   “ living” lists where new prospects are continuously added to whenever they meet the criteria of automation Archive Date   to make the list inactive at some point in the future Segmentation Lists

19. Step 2- Set Pardot segmentation rules A utomations that only run one time, allowing to build static lists Can easily add prospects to or remove prospects from an existing list in bulk Segmentation Lists

20. Snov.io

21. WEEK - 3

22. Database Setup Total companies- 500 Total Email IDs- 567 (1-2 Highest level stakeholders/company) Sources/Tools used- LinkedIn, Snov.io Testin g Scenarios Pilot Testing Wait time between 2 mails No. of Prospects in Test list 1 day (Alternate Days) 30 3 days 30 5 days ( Preerabbly weekends) 3 Email Context Content Email 1 About Knowlarity , Knowlarity’s Speech Analytics Platform 1 generic line about all products Why Knowlarity for speech analytics? Email 2 Features and Business benefits of Knowlarity Features of Speech Analytics Platform Businesses Benefits of Speech Analytics Knowlarity’s Unique Offerings for AI/ML companies (Both Integrated and Separate) Email 3 Metrics/KPIs , Clients Application of Speech analytics across industries Example/Testimonial of 1-2 clients of Speech analytics Speech analytics Use cases How your business can leverage Speech Analytics Email Content Objective : Testing automated email drip campaign on selected group of end users, would help us evaluate open rate , critical time scheduling and other metrics before full deployment of s ystem Building Campaign Content No. of Prospects in Test list Normal Tone 30 Aggressive Tone 30

23. Send Email -1 Send Email -2 Opens Send Email 1, Diff . subject line   (Wait for x days) (After y days) Send Email -3 (Send Email 2 with diff . subject line after x days) Start End (Send Email 1 with diff . subject line after x days) Automation Flow

24. Email Template Design HTML Based Email 1 -  https://my.sendinblue.com/camp/template/133/message-setup/app-smtp Email 2-   https://my.sendinblue.com/camp/template/63/message-setup/app-smtp Email 3 -  https://my.sendinblue.com/camp/template/139/message-setup/app-smtp Text Based Email 1-  https://my.sendinblue.com/camp/template/145/message-setup/app-smtp Email 2 -  https://my.sendinblue.com/camp/template/146/message-setup/app-smtp Email 3-  https://my.sendinblue.com/camp/template/147/message-setup/app-smtp

25. Email Subject Lines Email/Content Content 1 Content 2 Email 1 Redefine the Success of Business with Speech Analytics! Know your customer insights better with Knowlarity's Speech Analytics Platform! Re- Email 1 Facilitate your business communication with Speech Analytics! Leverage Speech Analytics to get closer to your customers' insights!! Re-Re-Email 1 Still looking for ways to transcribe millions of voice data?? Time to automate conversational analysis using Speech Analytics! Email 2 Easy to customize, deploy & scale! Build your own Speech Analytics Platform! Are you saving enough money on transcribed data and customer insights? Re- Email 2 Gain Real time Call and Video Transcription at Unbelieving Pricings! Tool for Real Time call and Video transcription at low cost? Email 3 Top 3 indices for success of AI/ ML companies REVEALED : Speech Analytics is the choice of Top AI/ML companies Re- Email 3 Hear from Market leaders on success of Speech Analytics!! 99.99 % Uptime and Zero latency on Speech Analytics! Come join the Crew!