Koo India's very own microblogging platform

Koo introduction

1. Anshul Yadav IPM03032 Ayush Asati IPM03045 Dolly Mehta PGP15073 LT 03 Submitted to: Dr. Rihana Saikh India’s very own microblogging platform

2. March 2020 Raised $30 Million at $100 Million valuation Amid Twitter controversy, made in India movemen t gave popularity to KOO After the app was released, it won Atmanirbhar App innovation Challeng e Clocked 10 million users witin 18 months of inception Second most widely used microblog in the world Founded by Aprameya Radhakrishna and Mayank Bidawatka May 2021 June 2021 August 2021 June 2022 April 2023 June 2023 Government of Nigeria created their official Koo Account Laid off 30% staff due to fund crunch Introduced a monthly premium feature in June 2023 as a revenue stream Founders anounced the shutdown of Koo July 2024 Collaboration with Republic Bharat Went international with their services 4.7 million active user base was achieved Ranked 3rd by product report 2021 as top app from APAC With 50 million downloads became world’s second largest microblogging app Increased significant workforce Reached peak valuation of $285.5 million KOO tied up with institutions like IPPB and IIT Delhi Launched in Brazil clamming 1 million downloads within 48 hours Spent $16.5 million on advertising and promotions Added multiple international languages Recorded a loss of $35 million across 2 years Downfall in monthly users from 9.4 million to 2.7 million Laid off 5% of workforce and faced salary cuts of 40% within 1 year Faced prolonged investing winter Drastic decline in active users particularly in tier- 2 cities Failed to get acclaimed partnerships In July officially announced shutdown Heavy competition with other platforms Declining user engagement Failure to retain active users High operational costs Unable to forge scalable partnerships Faced negative perception due to political support Got affected by layoffs RISE OF KOO FALL OF KOO 2020 2021 2022 2023 2024 Reasons for downfall

3. thank you Bansal, V., & Mutaher, M. (2024, June 10). The rise and fall of Koo, India’s once-thriving Twitter alternative. Rest of World. https://restofworld.org/2024/twitter-alternative-koo/ India Today. (2024, July 3). Explained: Why Koo, once hyped as X's rival, is shutting down. India Today. https://www.indiatoday.in/business/story/koo-social-media-platform-to-shut-down-reason-explained-2561671-2024-07-03 Anand, S. (2024, July 9). Koo: The Rise and Shutdown of India's Homegrown Microblogging Platform. StartupTalky. https://startuptalky.com/koo-success-story/ digitalOdd by Deepak Roy. (2024, July 7). Rise and Fall of Koo App | koo app shut down [Video]. YouTube. https://www.youtube.com/watch?v=VDRvWYJzhgI References