LA HUG - Video Testimonials with Chynna Morgan - June 2024

Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯

We will dig deeper into:

1. How to capture video testimonials that convert from your audience 🎥

2. How to leverage your testimonials to boost your sales 💲

3. How you can capture more CRM data to understand your audience better through video testimonials. 📊

1. The Power Move
Capturing Video
Testimonials for Your
Ultimate Content Strategy

2. Little about Us
Founder of Vidlo and a lover
of all things customer content!
My name is Chynna
Content Strategist of Vidlo. Obsessed
with content and how you can use video
for your content strategy.
My name is Roshnee

3. What are video
testimonials
Video testimonials are short videos where
customers or clients share their positive
experiences with a product, service, or
company.

4. Fun Fact
Did you know that
video testimonials
convert much higher
than regular reviews?79%

5. Question
When was the last
time a testimonial
impacted your
purchasing decision?

6. How to capture video testimonials
that convert from your audience

7. Be clear on the type of content you need,
for your content strategy.
What do you need your
customers to say that will
convert your prospective
clients?
Can you share a moment when you realized
our product/service was really working for
you?

8. Who do you call first?
The easiest thing is getting
video testimonials from
your brand advocates
These are people that you know LOVE you, they
might have written you a review, or verbally told
you how much you have changed their life.
THESE are the people you
want to reach out to

9. Always show thankfulness, gratefulness 
and appreciationness (is that even a word)?
Your customers are doing you a huge favor, so make
sure you show them how much you appreciate
the time, by giving them some sort of incentive.
This will also drive them to create your video.

10. Make it easy
for them to record

11. Question
Where is the most
creative place you
have seen a video
testimonial or review?

12. How to leverage your testimonials
to boost your sales

13. ADSCheck out why our users love using our platform
hubspot.com
Showcase video testimonials
from your customers in your
advertisements.

14. hubspot.com Website
Feature video testimonials
on your website


Stat: 72% of consumers
want to see photos and
videos from real customers
on e-commerce websites.

15. ProposalsCheck out what our
clients say
Including video testimonials
in your proposals allows your
existing customers to vouch
for your brand.

16. Social Media
Show off your customers on
your social media!

17. Email
Campaigns
InboxTestimonials
May 6
to me
Hubspot
Check out what our clients say
Thanks so much!
Use video testimonials to
personalize emails for your
customers


Fact: Including a video in an
email can increase click-
through rates by 200-300%!

18. How can you capture more CRM
data to understand your audience
better through video testimonials?

19. Question
Do you think you can
capture CRM from
video testimonials?
(Yes or No)

20. When creating a video
testimonial campaign,
you can also capture
other data, such as
emails, phone number,
and custom questions

21. Video testimonial
campaigns give you
the opportunity to
collect data that you
can sync to your
hubspot.
Dashboard
3154 record
CAMPAIGN
Hubspot [email protected]
Hubspot
Hubspot
Hubspot
Hubspot
Hubspot
Hubspot
Hubspot
EMAIL VideO
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]

22. Add your user video
testimonial to their
hubspot profile
This allows you to keep track on
some of your biggest brand
advocates.
Profiles
4 record
PROFILE NAME
John Doe
Liza Johnson
Alice Mckamey
Alex Smith
attachment

23. Two out of three consumers are
more likely to purchase a product
after seeing a video testimonial.
Fun Fact

24. Are you ready to start capturing
your video testimonials?