Lakme_EvolutionbusinessPresentation.pptx

Evaluation of lakme

1. Lakmé: The Evolution of Beauty in India Discover the journey of India’s first and most recognized beauty brand, shaping the country’s cosmetic industry for decades.

2. A Legacy of Innovation: From Cosmetics to Fashion Founded in 1952 by J.R.D. Tata to make quality beauty accessible to Indian women. Lakmé introduced products suited for Indian skin tones and climatic conditions.

3. Brand Philosophy: Empowering Women Through Beauty Lakmé celebrates the confidence and individuality of the modern Indian woman. • Confidence and Expression • Trend Leadership

4. Lakmé’s Product Portfolio: A Spectrum of Skincare and Makeup • Face & Base – Foundations, concealers, primers • Lips & Color – Vibrant lip shades • Eyes & Definition – Kajals, liners, mascaras • Skincare Essentials – Hydration, sun protection

5. Marketing & Reach: Connecting with Modern Indian Women • Lakmé Fashion Week – A platform blending fashion and beauty • Influencer Marketing – Collaborations with beauty icons • Digital & Retail Synergy – Nationwide presence

6. Social Impact & Sustainability • Eco-Conscious Packaging – Reducing plastic use • Promoting Inclusivity – Serving all Indian skin tones • Ethical Sourcing – Safe and sustainable ingredients

7. The Future of Lakmé: Defining Indian Beauty • Next-Gen Technology – AI & AR in beauty • Global Footprint – Expanding internationally • Product Specialization – Advanced skincare and hybrid makeup