Lasswell communication model

it is a communication model given by computer scientist in 1948.

1. 
Topic – Lasswell's communication model
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submitted by – Susheel Chourasiya
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Udaya Varadarajan
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Documentation Research and Training Centre
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Indian Statistical Institute Bengalore centre
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560059

2. 03/11/16 COMMUNICATION MODEL 2
Introduction
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Developed by communication theorist Harold D. Lasswell in 1948.
Also known as action model or linear model or one way model of communication
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George Gerbner who is the founder of the cultivation theory, expanded
Lasswell's model and included the concept of reaction of the receiver.
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Lasswell's communication model has 5 components:
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Who
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Says what
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Channel
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To whom
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With what effect.

4. Components
•Who
•Communicator or source or sender of message.
•Here sender has all the power.
03/11/16 COMMUNICATION MODEL 4

5. Cont
•Says What
•Message
•Content of the message

6. Cont..
•Channel
•Medium
•In which channel

7. Cont
•Whom
•Receiver of the message
•Audience

8. Cont
•With what effect
•Feedback
•From receiver to sender

9. Cont...
•5 components is used as an analysis tool for evaluating
the communication process and components.
•The components are the questions to be asked  to
get the answers and keep communication going.

10. Various analysis
•Control analysis helps the sender to have all the
power.
•Content analysis is associated to stereotyping and
representation of different groups politically. It is also
related to the purpose or the ulterior motives of the
message.
•Media analysis represents which medium should be
used to exercise maximum power against the receivers.
•Audience analysis shows who are the target
population to be manipulated or brain-washed.
•Effect analysis is done before the process starts. It is
used to predict the effect of message over the target
population to be exploited.

11. Advantage
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It is Easy and Simple
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It suits for almost all types of communication
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The concept of effect

12. Disadvantage
• It ignores the possibility of noise.
• Is very linear and does not consider barriers in the
communication process.
•Very general
•Traditional topics
•Too Simple 

13. Conclusion
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Lasswell's model of communication has been widely adopted.Without
feedback, a communication process can not be fruitful.It is more
focused on the resulting outcome and generally used for media
persuasion.

14. References
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www.businesstopia.net/communication/lasswell-communication-model
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http://www.slideshare.net/EarlGuzman/lasswell-shannon-weaver
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en.wikipedia.org/wiki/Lasswell%27s_model_of_communication