Lateral Thinking

Imp of lateral thinking in business environment.

1. Lateral Thinking Presented By: Aqib Ali JAMIA HAMDARD UNIVERSITY

2. What is Lateral Thinking? Lateral Thinking is solving problems through an indirect and creative approach. Lateral Thinking is for concepts and perceptions. Lateral Thinking, is the ability to think creatively. Think outside the box. The term founded in 1967 by Edward de Bono.

3. Six Thinking Hats Six thinking hats’ is an important and powerful technique. It is used to look at decisions from a number of important perspectives. This forces you to move outside your habitual thinking style, and helps you get a more rounded view of a situation. Each ‘Thinking Hat’ is a different style of thinking.

4. Importance of Lateral Thinking in Business

5. Lateral thinking and 6 thinking hats technique can help us with : Identification of competitive advantages sources Implementation of innovate solutions in the organization Launching new products and services Entering new markets Process optimization Implementation of major changes in the organization.

6. Benefits Using Lateral thinking and 6 thinking hats technique ensures: Generations of at least 100 ideas of how to achieve a goal defined at the beginning of a business. Involvement of 5 to 10 of your team members and optionally external experts. Stimulations of your team members’ creativity Motivating the participants to work together rather than against each other

7. How 6 thinking hats help us at different level Gathering facts and information about the problem. Finding creative solutions. Emotionally evaluating proposed solutions ( without giving logical reasons). Providing reasonable advantage of proposed solutions. Providing reasonable weakness of proposed solutions. Keeping balance between all above listed levels of thinking .

8. Finding creative solutions Lateral thinking methods provides an unconventional problem approach. To achieve such an approach, following technique are used: Using random information to initiative a brainstorm. Extending the goal set. Pushing provocative ideas. Questioning assumptions.

9. Conclusion Thus we would like to conclude that lateral thinking is more concern with the movement value of statement and ideas. A business would use lateral thinking they want to move from one known ideas to creating new ideas. Critical thinking is primarily concerned with judging the truth value of statement and seeking errors. Lateral thinking, is the ability to think creatively.