Laundry Detergent Market In India (2018–2023)

The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes. Read More: https://bit.ly/2CUPNze

1. 2 Executive summary Socio-economic indicators Table of contents Introduction India laundry detergent market overview India laundry detergent market segmentation Trade analysis Market influencers Competitive landscape Appendix

2. 3 Executive summary Overview Drivers Challenges INR Bn CAGR: x% The laundry detergent market is projected to expand at a compound annual growth rate (CAGR) of x%, from INR x Bn in 2018, to INR x Bn by 2023 The laundry detergent market in India is characterized by the presence of multinational companies (MNCs ), and several unorganized small players Hindustan Unilever Ltd . (HUL), Rohit Surfactants Pvt. Ltd. (RSPL), and Procter & Gamble Home Products Ltd. (P&G) are some of the major players of the market xx The growth in market demand for washing machines has recently increased remarkably in India The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents xx Based on product pricing, laundry detergent manufacturers in India often face high competition Also, there is not much scope of product differentiation in the sector Thereby, product differentiation, and high competition act as deterrents to the individual growth for the market players xx s ample page

3. Socio-economic indicators Total population Population density s ample page 4

4. 5 Market definition and structure In India, laundry detergents are commonly available as powders or concentrated solutions xx Home care Laundry care xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx s ample page

5. 6 The laundry detergent market in India is expected to expand from INR x B n in 2018, to INR x B n by 2023, expanding at a CAGR of x%, owing to the increasing demand from customers belonging to all social and economic classes across the country The overall revenue of the laundry detergent market has increased over the past few years due to rise in unit price of the products xx Key o bservations The laundry detergent market in India is characterized by the strong presence of MNCs , and several unorganized small players, especially in the rural areas MNCs like HUL and P&G dominate the detergent market, followed by some noteworthy Indian companies such as Rohit Surfactants Pvt. Ltd . and Nirma Ltd. t hat have been able to make their mark in the segment Brands like Ghari , Surf Excel, Active Wheel, Rin , Tide, Nirma , Ariel, Mr. White, and Henko are some of the popular laundry detergent brands across India xx India historical market (based on value) India forecasted m arket (based on value) CAGR (2016-2018): x% CAGR (2019-2023): x% Laundry detergent market in India - overview s ample page

6. 7 Based on laundry detergent type Machine wash Hand wash In India, laundry detergent is used either in the form of machine-wash detergent or hand-wash detergent Based on market share, HUL, Rohit Surfactants Pvt. Ltd., and P&G cater to majority of the consumer base Among the various laundry detergent brands owned by the aforementioned companies, Rin , Sunlight, Surf, and Ghari are the most popular ones xx Segments Based on major market players Laundry detergent market in India Based on major brands Segments Market segmentation HUL RSPL P&G Nirma Jyothy Laboratories Fena Reckitt Benkiser Others Rin Sunlight Surf Wheel Ariel Tide Ghari Nirma s ample page

7. Based on the type of laundry detergent, hand-wash detergents constitute x% share of the market, the remaining of it being acquired by machine-wash detergents The use of washing machines is popular among city dwellers, owing to a dynamic lifestyle, which leaves them with almost no time for hand-washing clothes People in the rural areas, constituting the larger proportion of the Indian population, however, prefer washing clothes with hands using hand-wash detergents As a result, hand-wash detergents make up for the greater share of the market xx Key observations Based on laundry detergent type Based on major players 8 2018 Market segmentation (continued) s ample page

8. Export: HS code CAGR (2015-2018): x% Export ( v alue) CAGR (2015-2018): x% Export (volume) s ample page 9

9. Export s egmentation: HS code Country-wise s egmentation (based on value) 2017 2018 Country-wise segmentation (based on volume) 2017 2018 s ample page 10

10. Import: HS code CAGR (2015-2018): x% Import ( v alue) CAGR (2015-2018): x% Import (volume) s ample page 11

11. Import segmentation: HS code Country-wise s egmentation (based on value) 2017 2018 Country-wise segmentation (based on volume) 2017 2018 s ample page 12

12. Market drivers According to International Monetary Fund (IMF), the nominal per-capita income in India is expected to expand at a CAGR of x % for the period of 2010-2019 The result of rising income is considered to be the reason behind the growing appetite for premium household products, primarily in the urban sectors T he rural market is also contributing to the growth of laundry detergent consumption by gradually opening up to value products, such as mid-range detergent powders xx 01 Higher income leading to growth in urban and rural markets The growth in market demand for washing machines has expanded at an impressive rate owing to factors such as an increase in disposable income, rapid urbanization, rise in the number of nuclear families, growth in the number of working women, and increase in consumerism This increased penetration of washing machines in urban households is directly creating high demand for machine laundry detergents in the market xx 02 Increased penetration of washing machines in urban households s ample page 13

13. The primary challenge for the majority of laundry detergent manufacturers is product innovation and differentiation Due to the standardized nature of this market, purchase is made on the basis of product price alone Lack of product differentiation, coupled with competitive pricing policies by the market players act as deterrents to their growth xx 02 Steep competition – product differentiation Presence of a large number of players in the market has been posing fierce competition for the survival of local or smaller organized companies It has been noted that consumers tend to move towards branded players once the price differentiation narrows, further adding to the woes of local or small organized players Hence, price wars act as deterrents to the growth of revenue for the market players xx 01 Steep competition – price war s ample page 14 Market challenges

14. Public: domestic company – company A 15 Company information Products and services Corporate address xx Tel no. xx Fax no. xx Website xx Year of incorporation xx Stock exchange : ticker xx Key people Name Designation Person 1 xx Person 2 xx Person 3 xx Person 4 xx Business description xx Category Products and services Category 1 xx Category 2 xx s ample page

15. 16 Financial snapshot Particulars FY 2015 FY 2016 FY 2017 FY 2018 Profitability ratios Gross margin % xx xx xx xx Net income margin % xx xx xx xx EBITDA margin % xx xx xx xx EBITA margin % xx xx xx xx EBIT margin % xx xx xx xx Return on assets % xx xx xx xx Return on capital % xx xx xx xx Return on equity % xx xx xx xx Return on common equity % xx xx xx xx Liquidity ratios xx xx xx xx Current ratio xx xx xx xx Quick ratio xx xx xx xx Leverage ratios xx xx xx xx Total debt/equity xx xx xx xx Total debt/capital xx xx xx xx Interest coverage xx xx xx xx Efficiency ratios xx xx xx xx Total asset turnover xx xx xx xx Fixed asset turnover xx xx xx xx Accounts receivable turnover xx xx xx xx Inventory turnover xx xx xx xx Key ratios Indicators Value Market c apitalization (INR Mn ) xx Total e nterprise v alue (INR Mn ) xx Key financial p erformance i ndicators Public: domestic company – company A (continued) s ample page

16. Key business segments Key geographical s egments Country A Segment 1 Company A has been operating solely in the business of segment 1 for the last four years Company A has been operating solely in India for the last four years Public: domestic company – company A (continued) s ample page 17

17. Private: domestic company – company B 18 Company information Products and services Corporate address xx Tel no. xx Fax no. xx Website xx Year of incorporation xx Key people Name Designation Person 1 xx Person 2 xx Person 3 xx Person 4 xx Business description xx Category Products and services Category 1 xx Category 2 xx s ample page

18. Appendix 19 Research methodology Secondary research Print media Annual reports of companies Leading newspapers Magazines and journals Open sources Company website Premium databases Electronic media Developed by internal team of market analysts who track government statistics, consumer and trade association statistics, market research reports, annual company reports and accounts, directories, press articles from around the world and online databases. The effect of macroeconomic and demographic factors influencing consumer spending patterns have been considered while analyzing the current market dynamics and predicting growth forecasts .

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