LawKick Pitch Deck

Pitch deck for investors interested in LawKick, a marketplace for legal services.

1. Revolutionizing the way people find and hire a lawyer.
Friday, August 23, 13

2. Problem
Fragmentation
Size
49% of lawyers are solo practitioners
$100B industry for small biz
and consumer legal services
Efficiency
Inefficiency
A massive, fragmented market that operates inefficiently.
Legal services are inaccessible to many consumers
Costs
Rising Costs
Inflated prices due to high client acquisition costs
Friday, August 23, 13

3. Solution
Aggregate small legal service providers onto a single platform
Make it easy for consumers to connect with them and solicit legal services
Decrease client acquisition costs for solo practitioners and small law firms
Bring the market online to create efficiency.
Enable greater accessibility to legal services at competitive prices
Friday, August 23, 13

4. Product
A marketplace where people can connect with local lawyers and
receive offers on a variety of common legal services.
Fill out a questionnaire Get offers from lawyers Compare offers, hire, pay online
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5. Solves Needs on Both Sides
CONSUMERS
Price transparency
Greater accessibility
Competitve rates
Efficient client acquisition
Measurable ROI
Fast, easy fee collection
Greater exposure and client volume
Efficiency
LAWYERS
Friday, August 23, 13

6. Team
Aaron&George&
• BS&in&Biology,&Business&
3&University&of&Arizona,&
Summa&Cum&Laude&
• Previous&founder&
experience&as&CEO&of&
AppVenturous,&LLC&
• 3+&years&experience&
with&development&and&
design&of&mobile&apps&
• UI/UX&and&product&
design&specialist&
Michael&Chasin&
• JD&3&Loyola&Law&School&
• MBA&3&Loyola&
Marymount&University&
• Previous&founder&
experience&building&
and&selling&event&
planning&company&
• President&and&Sole&
Founder&of&ZBT&
Fraternity&chapter&at&
UNC3CH&
• Access&to&a&naTonal&
network&of&aVorneys&
and&fraternity&brothers&
Amir&Pirnia&&&&
• Former&Sr.&Director&of&
Engineering&at&
LegalZoom&(2
nd
&
developer&ever&hired&–&
10&years&experience)&
• 14+&years&of&
experience&in&coding/
website&development&
• MBA&–&Kellogg&School&
of&Management&
(Northwestern)&
• Advisor&for&LA&Tech&
Incubator&
Aaron George Michael Chasin Amir Pirnia
Friday, August 23, 13

7. Main Competitors
Friday, August 23, 13

8. Differentiation
Personalization
Based on specific needs and budget
Transparency
For both lawyers and clients
Breadth
Covers all major areas of law
Pricing
A free service for consumers
Friday, August 23, 13

9. Market Size
$300B
$100B
$2.5B
Total annual market for
legal services in the US
Annual market for
consumer & small
biz legal services
Estimated
annual marketing
spend for small
law firms
We can generate revenues of $125M per year by capturing only
5% market share in small law firm marketing and advertising
Friday, August 23, 13

10. Business Model
Monthly fees to be promoted within particular practice areas and jurisdictions
Lawyer Advertising
Tiered fee structure for submitting offers, being contacted by a prospective client, and getting hired
Pay-per-Encounter Fees on Client Leads
SaaS model, with tiered monthly fees for access to different features and tools
Lawyer Subscriptions
3 viable revenue sources
Friday, August 23, 13

11. Investment Opportunity
Advertising, marketing, and PR to generate awareness and acquire users
Hiring 2 more engineers to continue building and improving the platform
Primary use of proceeds:
Seeking a $1.3M series seed investment (24 month runway)
Friday, August 23, 13