LC CORPORAT DECK presentation on real estate

LC Corporate Deck presentation

1. About Us As a property developer, after spending time and capital in the construction of your projects, you feel dejected when you do not find the sales timeline to be as per your estimation and many a time even sluggish. This causes an increase in expenditure for your current project and delays for your other projects. As a property buyer, you know very well how frustrating and time consuming it is to find that one place you can call your home. You scourge through various property portfolios and are drowned in a sea of choices . Le Classique Realty was founded with the aim of resolving this very issue.  “ Our Vision To be a preferred partner for developers and channel partners and a consultant of choice for homebuyers across the country To be a catalyst of change for the Indian real estate industry at large by adhering to and encouraging an organised approach

2. What Do we do “ After Sales Support - Believe in providing a wholistic and efficient solutions implemented in our after sales support . Complete Marketing of the Project - We create unique marketing models specially tailor made for your project with special care for your brand . Cash Flow Management - We create a custom sales model for your project to manage your cash flow so that you don't need to . Payment Follow-up & Restitution - As part of after sales, we make timely follow ups and have recovery options in place for your project . Quick Loan Setup - We provide with assistance in securing loans in the shortest time and in a hassle free manner . End to End Assistance in Property Buying - We provide complete assistance to help you purchase your dream property keeping in mind the minor details.

3. Our People A dynamic entrepreneur, Yogesh - fondly called as YJ by his colleagues - has been working in the real estate industry, for nearly 2 decades, alongside some heavy-hitters and has carved a niche for himself. His passion for multiplying sales velocity and revenue and improving cash flow for his developer clients is what had driven him to start Le Classique Realty. He is individually credited with nearly 1000 crore worth of sales over the past 5 years alone. Yogesh Jaiswal (Director) In the market, we want to be known as Trustworthy, Friendly, Expert and Professional to the consumers and ‘Jeannie’ to the developers. Whenever the developer or the consumer think of availing real estate services, LC should feature in the Top 3 as Top of the mind recall. “

4. Our People Debraj Mandal (General Manager – Sales and Operations) With nearly 2 decades of experience in online sales in senior leadership positions with the likes of Makaan.com, Proptiger.com etc., Debraj is the veteran presence in this team - whether it be direct sales , corporate sales, channel management or marketing strategy, h e is an ardent planner with a proven track record. Aswathy Sivan helms the CRM team and directly interacts with customers head on. She leads the team with a simple mantra: a satisfied customer is the spokesperson for the company. With a rich experience and easy to communicate personality, she brings her own flavour to Le Classique . Aswathy Sivan (Head – Quality Assessment) Sameer Dubey (Deputy General Manager – Sales) Real Estate expert having more than a decade of International sales experience. Has been with the builder faternity and has succeessfully developed structured Channel partner networks. Passionate about sales and completely number driven guy.

5. Our Presence “ Started in August 2019 with a 4 member team, has grown to 75 people to date operating out of Shirdi , Pune and Mumbai. This we plan to take it up to 150 people and spread to 8 cities by the end of the year. We started with retail sales but gradually started focusing on mandates where we take care of end to end solution for the developer

6. Awards & Achievements Mid-Day Mumbai Icons 2019 Le Classique Realty Pvt Ltd " The Most Promising and Upcoming Innovative Real Estate Consultants 2019"   A t The Mid-Day Real Estate and Infrastructure Icons Awards . Gaurav Icons 2019. Yogesh Jaiswal , Director, Le Classique Realty Pvt Ltd Started in August 2019 with a 4 member team, has grown to 75 people to date. This we plan to take it up to 150 people and spread to 8 cities by the end of the year. In the last 8 months we have sold around 270 units, ticket sizes varying from 26 lakhs to 175 lakhs. “

7. Media Reference “The Indian real estate industry has been badly hit by the pandemic and no respite in the near future immediately. But with the threat of infection through affecting human lives, the real estate sector is already experience a major dip in property visits and a reduced buyer interests,” said Yogesh Jaiswal , Director - Le Classique Realty. The Free Press Journal, Friday, April 3, 2020 Realtors say that the real estate sector has been badly hit by the pandemic and there is already a dip in buyer interest as they are wary of project delays. At this juncture it does not make sense to launch new projects. "Sales are down and the decline is expected to continue for the next two to three months," said Yogesh Jaiswal , Director - Le Classique Pvt Ltd. Money Control. Com. March 23, 2020 “The Indian real estate industry has been badly hit by the pandemic and no respite in the near future immediately. But with the threat of infection through affecting human lives, the real estate sector is already experience a major dip in property visits and a reduced buyer interests,” Yogesh Jaiswal said. The Free Press Journal, Friday, April 3, 2020 “ “ “

8. Shree Residency, Pune Yes Residency, Pune Urban Life , Talegaon Current Projects Baya Gold Spot , Mumbai Shraddha Residency , Shirdi Bhagyasthan , Talegaon AKASH COMPLEX, MUMBAI

9. Marketing Approach Online Portals Exhibitions BTL Campaigns SMS Campaigns Facebook Website Social Media Columbus Le Classique is in the business of providing end-to-end services to its customers through a tech-driven approach and organized, professional human interface . we take care of end to end solution for the developer, from 360 degree marketing to procuring leads, sales, registration, all back ends and post sales, till delivery. “

10. Our Offering Complete marketing activity Site takeover – Sourcing to Closing Enhanced cash flow Quick loan setup ATL, BTL, Digital, Outdoor, NRI reach out Dedicated telesales team, follow up team and closing managers Larger upfront booking amount Our relationships with financial institutions ensure faster disbursement Post sales support from booking to delivery Our back end team ensures that payment timelines are adhered to

11. Why Choose US Our Core Team comprises of Real Estate professionals of more than 100 years of cumulative experience. Digital Marketing Professionals with a sound Knowledge, Skills and Industry Experience. Have grown to 70 employees from 2 in the last 9 month. Different methods and Disruptive ways of approach. Planned, Strategized and executed Campaigns Successfully. Extensive research done on market and customer profiling. SKILLED TEAM EFFECTIVE SOLUTIONS Been in the industry and have served clients successfully. Currently delivering 6 mandates across M umbai, Pune & Shirdi . Have sold more than 120 cr worth inventory in the last 6 months. Known to get Cash flow in place for the developer. PROVEN TRACK RECORD In the market, we want to be known as Trustworthy, Friendly, Expert and Professional to the consumers and ‘Jeannie’ to the developers. Whenever the developer or the consumer think of availing real estate services, LC should feature in the Top 3 as Top of the mind recall. “

12. Key Tasks * I dentify and monitor the target group of Project and reach out to them * C onceptualize and Execute a niche 360 degree marketing plan. * B uild awareness on Social Media Networks about the company and its offerings. * H ighlighting the offerings which helps to drive traffic to the project site. * I ncrease engagement by various means of marketing, Pre-Sales, At site sales, Post – Sales * C reate Positive vibration in the market as its done for a new Project launch. * E nsure traffic at site. * E nsure Closures by Closing managers based at site. * I mprove cash flow by 2 means – Increased initial booking amount by sales team and Timely pending collection & Loan disbursals by Post sales team.

13. Strategic Objectives Creating engagement on Social Media pages is the foremost step. Regular updates, frequent interaction with the online community, engagement build up and communication are essentials to generate a greater connect with our audience Feeding information via various mediums and creating awareness about the Project through compelling communication. Creating a big positive vibe in the market about the project. Setting up dedicated content and targeting the right audience to increase the strength of our marketing campaigns Carpet Bombing of sms . Manpower allocation at site comprising of sales, pre sales, closing mgrs .

14. Marketing Approach R ESEARCH D ESIGN TARGET AUDIENCE - CUSTOMER PROFILING Location HNI Customers Investor, Business Owner & NRI Salaried Person Salaried Person from 30k above Channel Partner Network Building with Channel Partner

15. Profiling Respondents SAMPLE SIZE - 2700 GEOGRAPHY - Lonavla , Talegaon and nearby areas

16. Marketing Approach DIGITAL MEDIA BILL BOARDS/OOH ON AIR PRINT MEDIA AFFILIATE MARKETING P ROMOTION P LANS DILIGENT RESEARCH CREATIVE CAMPAIGNS UNIQUE CONCEPTS DIRECT BUSINESS IMPACT

17. Digital Evolution SOCIAL MEDIA MARKETING Social Media Marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social Media creates a buzz and is an inexpensive way to reach out and assure a never ending stream of targeted traffic from potential customers. It needs trending, quirky and relevant graphics and content to attract the audience, and that’s exactly what we excel at.

18. Digital Evolution Our Process - Social Media

19. Popular social media platforms which can be explored in order to get better mileage and build brand awareness for the Project a mong the target audience through social media. Digital Evolution Social Media - Platforms FACEBOOK CAMPAIGN Facebook Lead ads allow us to collect lead information without forcing users to leave their app. LEAD GENERATION When people see posts that are relevant to them, they're more likely to interact. POST ENGAGEMENT It help us to generate brand awarness IMPRESSION ADS GOOGLE ADWORDS GOOGLE SEARCH NETWORK GOOGLE DISPLAY NETWORK YOUTUBE BANNER ADS

20. Below mentioned are key activities to be executed in order to get better mileage and built brand awareness for the Project among the target audience through social media. Social Media Activities Deliverables Facebook 3 - 4 Posts Per Week Instagram 3 - 4 Posts Per Week LinkedIn 3 - 4 Posts Per Week Digital Evolution Social Media – Activity Plan T imely information provided on the page Information sharing through Groups Content targeted towards like-minded audience C ontent is timely shared on the account Tracking updates and optimum use of hashtags Targeting the buyers who are scroll or follow property pages C ommunity of professional audience Content is developed as per the guidelines and standards laid down by LinkedIn Content is directed towards the audience interested in real estate

21. EMAIL &SMS CAMPAIGNS WHATS APP CAMPAIGN Its help to increase brand awareness and recall value Easy and convenient way to share project details SMS Campaign Email Campaign HNI & NRI Database Marketing Approach

22. Way Ahead

23. Indicative Commercials & Discussion Points 1 2 3 5 Total Project Size up for discussion Duration of Association and Grace Period (There will be a tenor commitment and if need be a Grace period to follow) Manpower Allocation at Site (Dedicated Pre sales, Guest Relations and Sales Team) This may increase depending on the walk in status (we expect a spike in walk ins post phase 1 mktg activity. Initial Marketing Expense fee of 1% of total Inventory cost or 25 lakh (whichever is higher). This advance marketing money is completely adjusted against total brokerage earned. Brokerage at 10%. This will cover all running and operating cost of site, marketing cost and channel partners commission cost . 6 Unit PSF rate to be at a mutually agreed price point including our brokerage. 4 7 Projected Sales Commitment . (Forecasted projected breakup will follow along with plan). Weekly meetings between the LCRPL and Developer team to ensure forecasted sales no.s and collection is maintained. Week 1- Week 6 *50% of all funds collected from sales to be paid to Le Classique . Above funds to be adjusted against total revenue due on project completion Minimum threshold per week is INR 5 Lac Week 7-Week 12 *25% or 2.5 Lac (whichever is lesser) to be paid to Le Classique . Above funds adjusted against total revenue due. *Week 13 MID CAMPAIGN REVIEW 8

24. Socially Responsible Thank you LE CLASSIQUE REALTY Pvt. Ltd PHONE (+ 91)8657440256 EMAIL [email protected] 326-A Sarita , Prabhat Industrial Estate, Near Dahisar East Toll Plaza, 400 068