leadership and management qualities in all

leadership and management qualities in all

1. Market place-physical Market space-digital Metamarkets-cluster of complementary products and services that are closely related in the minds of consumers, but spread across a diverse set of industries.

2. What do marketing professionals do Strengthen the brand Measure marketing effectiveness Driving new product development based on customer needs Gathering meaningful customer insights Utilising new marketing technology

3. Importance of marketing Financial success often depends upon marketing Companies at greatest risk are those that fail to carefully monitor their customers and competitors and to continuously improve their value offerings

4. Today’s markets Too many products Too many companies Too much marketing noise

5. Revolutions in Indian markets Emergence and growth of modern retail formats Digital revolutions

6. Markets Market is a physical place where buyers and sellers gathered to buy and sell goods- traditional Market is a collection of buyers and sellers who transact over a particular product or product class- economist Various grouping of customers, sellers are viewed as constituting the industry and buyers as constituting the market- marketers

7. Marketers and prospects A Marketer is someone who seeks a response-attention, a purchase, a vote, a donation-from another party, called the prospect .

8. Key customer markets Consumer markets Business markets Global markets Non-profit and governmental markets

9. Marketing Marketing is about identifying and meeting human and social needs Marketing is an organisational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders- AMA