Leadership style of Coca Cola Company

Coca Cola is a leading beverage company in the world. In this 5 min presentation a short overview of leadership styles within this company is emphasized.

1. Coca-Cola Company Leadership Styles Presented BY: MD. Morshed Jahan ID: 2023033038

2. History of the Company Coca-Cola is a multinational company who started its business on May 1886 in Atlanta as a beverage industry. Dr. John Styth Pemberton made a cough syrup which he named “coke” on 8th may 1886. Later on it was purchased by a well-known businessman Asa Griggs Candler who introduced it as a “ carbonated soft drink ” in the market and his marketing tactics led coke to Coca-Cola and it dominated the market of carbonated soft drinks throughout the twentieth century.

3. Mission and Vision Vision

4. Organization Culture Every business is made up of different cultures, The different types of cultures are : Role Culture - E mployee playing the role that he or she has been predetermined Task Culture - Encourages people to work as a team Power Culture - B ased around one dominant individual/leader Person Culture - F ocuses on providing help and support to one person in the organization Role culture is the culture that Coca-Cola adopts, here A ll members have a defined job or role to carry out. S plit up into a number of functions that are organized in a hierarchical way. This type of culture works by logic and rationality. P osition is the main source of power. R ules and procedures are the main source of influence.

5. Leadership Style The democratic leadership style consists of the leader, sharing the decision making abilities with the group members by promoting the interests of the group members and by practicing social equality, Coca-Cola adopts this style which consists of: I ndividuals and teams are given responsibilities and decisions to make, usually within a given framework . If anything wrong happens then the individuals and teams are then held responsible for the decisions that are chosen. Managers often want feedback from their employees on decisions being made . M akes the employees seem as if they are respected and that their thoughts are valid. Democratic

6. Leadership Style The autocratic leadership style keeps strict, close control over the followers by keeping close regulation of the policies and procedures given to the followers. To keep main emphasis on the distinction of the autocratic leader and their followers : On the factory floor at Coca-Cola, there is an autocratic system of management. E mployees are controlled by the managers and follow their procedures . L eader makes all the decisions, there is no negotiation . T he job gets done quickly and there is less conflict between different ideas . Autocratic

7. Leadership Style The Coca-Cola Company has a culture that is run in the laissez-faire style meaning the ‘hands off’ approach. T he leader delegates tasks to their employees, while providing little or no direction. T he managers and the directors use this style when the workers are meeting their Key Business Indicators. Laissez-faire

8. Leadership Style Like all other business the Coca-Cola Company follows the transactional method to lead their employees Leaders set goals for their teams. They give employees orders and process documents to achieve the goals . If employees perform well, their leaders reward them. If employees perform poorly, their leaders punish them. Transactional

9. Innovative Leadership The concept of Innovative Leadership has been coined by Dr. David Gliddon which involves the idea generation, evaluation and implementation. With its roots in path-goal theory, leader member exchange theory and the increasing need for creative and effective ways to motivate, empower and lead, several leaders of Coca Cola Company like the current CEO James Quincey can be classified as innovative leader . The CEO expects his employee to be innovation and creativity and he himself through the strategic principles puts forth these skills.

10. Cross Cultural Leadership For companies operating at global levels it is quite necessary to have people in the organization who can adopt and work with multiple cultures. Though the heads of each country working for Coca Cola are usually chosen from the native employees . However, at Coca – Cola cross culture leadership is efficiently implemented by several regional chairmen .

11. Leadership is the key to success in any business set up. At Coca-Cola Company it is a combination of all the mentioned approaches and the adaptive and robust nature of the leaders that has helped the company to ace the beverage market for over a century.