This PPT highlights about the various Leadership Styles and Traits
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Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Entrepreneurship
Entrepreneur
Individual who takes risks
and starts something
new
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Characteristics of an Entrepreneur
•Initiativetaking
•Organizingandreorganizingofsocialand
economicmechanisms toturnresourcesand
situationstopracticalaccount
•Acceptanceofriskandfailure
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Entrepreneurship
Itistheprocessofcreatingsomethingdifferent
withvaluebydevotingthenecessarytimeand
effort,assumingtheaccompanying financial,
psychological,andsocialrisks,andreceivingthe
resultingrewardsofmonetaryandpersonal
satisfaction.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Entrepreneurial Decision Making
Factors to Form new enterprise
Desirability of new venture formation
1.Cultural
2.Sub-cultural
3.Family
4.Teachers
5.Peers
Possibility of new venture formation
1.Government
2.Background
3.Marketing
4.Financing
5.Role models
Change from present lifestyle
Work environment disruption
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Types of Start-ups
LifestyleFirm:
Asmallventurethatsupportstheowneranddoesnotgrowbig
withemployees.
Runbyitsfoundersprimarilywiththeaimoflivingormaintaining
acertainlifestyle.
Eg.Blogging,Vlogging,Youtubing,Photography,Writing,
Teaching,Cooking,Training,etc.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
SmallBusinessStartups:
Thesebusinessesarecreatedbyregularpeopleandareself-
funded.
Businessownersusuallybootstrapsandself-financethese
startups.Thismeansthattheyhavelesspressuretoscale.
Eg.Hairdressers,Grocerystores,TravelAgents,Bakers,etc.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
FoundationCompany:
R&Dfirmthatusuallydoesnotgopublic.
Anonprofitcorporationoracharitabletrustthatmakesgrantsto
organizations,institutions,orindividualsforcharitablepurposes
suchasscience,education,culture,andreligion.
Eg.Carlsberg,Heineken,Ikea,Rolex,etc.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
HighPotentialVenture:
Thishasahighgrowthpotentialandhencereceivesgreat
investorinterest.
Quickly-growingtechnologycompaniesandlargeinternet
technologybusinesses.
Google,Tesla,Amazon,etc.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
SocialVentures:
Market-orientedventurecommitted tosolvecultural,
environmentaland/orsocialissues.
Ratherthanbeingdrivenbyprofit,asocialstartupiscommitted
insteadtomaketheworldabetterplace.
Eg.UNESCO,TheGatesFoundation,RelianceFoundation,etc.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Role of Entrepreneurship in
Economic Development
ProductEvolution
IterativeSynthesis
-Intersectionofknowledgeandsocialneedthatstartsthe
productdevelopmentprocess
OrdinaryInnovations
TechnologicalInnovations
BreakthroughInnovations
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Government as an Innovator &
Entrepreneur
Government active in commercializing technology.
Technology transfer.
Governmentcanalsoactasanentrepreneurbyproviding
taxincentives,grants,andotherformsofassistanceto
businesses.Thiscanhelpspurinnovationandinvestmentin
certainsectors.
Furthermore,theGovernment canprovideaccessto
businessfinancing,suchassmallbusinessloansorventure
capitalinvestments.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Intrapreneurship
Entrepreneurshipwithinanexistingorganizationis
Intrapreneurship.
Asystemthatallowsanemployeetoactlikeanentrepreneur
withinacompanyorotherorganization.
Theseintrapreneurshipprojectsdonotrequireacapital
contributionfromtheintrapreneur.
Thisisanimportantstepindevelopingfuturetalentsand
leaders.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Example1
SteveJobsand 20Apple
engineerssplitofffromAppleto
createtheAppleMacintosh
computer.Thegroupoperated
independently.
Thisgroupofcreativeemployees
created more diversityand
competitionforApple’smainline
ofproducts.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Example2
Starbucks,foundedin1971hada
missiontobecomea“thirdplace”
togo,toprovidearelaxing
environmentandexperienceforits
customers.Onebaristadecidedto
startwritingthenamesofcustomers
oncups.
Theideawassharedwiththe
corporateoffice.Monthslater,this
‘first-name’approachbecamea
standardateveryStarbucksstore.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Example3
DickBrams,RegionalManagerof
McDonald’s,begantryinganew
mealjustforkids.Hepitchedhis
boxedideatomanagement, and
twoyearslater,McDonald’srolled
outitsfirstcircus-themedHappy
Meal.
HappyMealshavebecome so
essentialtoMcDonald’sbusinessand
brandidentitythat3millionHappy
Mealsaresoldeveryday.
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Skills Required for Entrepreneurship
Technical Skills
Business Management Skills
Personal Entrepreneurial Skills
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Technical Skills
Written & Oral communication
Monitoring
Technology & Technical business management
Interpersonal
Listening
Ability to organize
Network building
Coaching
Team player
Ability to lead
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Business Management Skills
Planning and goal setting
Decision making
Human relations
Marketing
Finance & Accounting
Controlling
Negotiating
Venture launch
Managing growth
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Personal Entrepreneurial Skills
Inner control/ discipline
Risk taker
Innovative
Change oriented
Persistent
Visionary leader
Ability to manage change
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Traditional Managers
Primary motive is promotion and moving up the hierarchy,
concerned with status
Short term focus –quotas, budgets, targets
Delegation and supervision
Averse to taking risk
Tries to avoid making mistake
Agrees with those in the upper management
Hierarchy as basis of relationship
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Entrepreneurs
Primary motive is to create value and profit, not concerned
about status
Looking for survival and 5-10 years of growth
Direct involvement
Moderate risk taker
Deals with mistakes and failures
Follows dream
Transaction and deal making as basis for relationship
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES
Intrapreneurs
Independence and ability to advance, driven by status
Has self imposed time orientation
Direct involvement
Moderate risk taker
Able to get others to agree to achieve dream
Transactions within hierarchy
Asst. Prof. LAVANYA MANOJ
UGC NET –MANAGEMENT STUDIES