Leagens model of communication

LEAGANS’ MODEL OF COMMUNICATION

1. L E A G A N S ’ MODEL OF COMMUNICATION PRESENTED BY: ARUSHI ARORA J-12-AGRI-468

2. WARNING: COMMUNICATION IN DANGER? We live in the era where communication is a ship sailing on the artificial blue waters of facebook and twitter. But it is said in 2050 no fossil fuels =No electricity = no communication . So may be we have to use leagans model to communicate. Now you have a reason to be interested!!!!

3. CONTENTS INTRODUCTION ELEMENTS OF LEAGANS MODEL COMMUNICATOR MESSAGE COMMUNICATION CHANNEL TREATMENT OF MESSAGE THE AUDIENCE AUDIENCE RESPONSE REFRENCES

4. INTRODUCTION Leagans (1961) defined  communication  as a process by which two or more people exchange ideas, facts, feelings, impressions, in ways that each gains a clear understanding of the  meaning , intent and use of the  message . Sucessful communication in extension education requires a skilled communicator sending a useful message through a proper channel, effectively treated to an appropriate audience that responds as desired. -------------------------------------- leagans (1961)

5. ELEMENTS COMMUNICATOR RESPONSE AUDIENCE TREATMENT MESSAGE CHANNELS

6. COMMUNICATOR Initiates the process of communication Encoder of communication Determines purpose of message May be an individual, a change agent, a group or a social system Translate intent into action Creates intent to change in the client, a motive to innovate

7. MESSAGE Alternations or disturbances of the physical environment, which can be intended to and discriminated from the rest of the physical environment. Information which is being communicated Messages are facts, feelings, impressions , attitude or information .

8. CHANNELS Tunnels through which a message passes like a rail. Means or pathways or devices through which messages are communicated Channels may be: Verbal Non-verbal Interpersonal Mass media type

9. TREATMENT It is actual message therapy to make it clear and understandable to the audience yet keeping the meaning same. So rumours are not the treated messages they are distorted ones. Involves use of critical thinking skills, knowledge to make the message effective for the audience to understand or grasp.

10. AUDIENCE It is said that we should target our audience and I thought the background picture is the easiest way. Intended recipient/consumer of a message. They are generally a group of people who decode the message through all their senses but most often by listening and seeing In extension education they are our farmers

11. RESPONSE According to leagans audience response comes from their background in extension education. In a simple dictionary response means a “reaction to something.” Simply means feedback which taps basic human needs to improve, to compete, to be accurate. It depends upon :communication skills, attitudes, knowledge level, position in a socio- cultural system.

12. REFRENCES BOOK SOURCE Dr. B.S. HANSRA, Dr. V.K. BHARTI, HANDBOOK OF AGRICULTURAL EXTENSION AND COMMUNICATION INTERNET SOURCE https://books.google.co.in/books?id=emaaAgAAQBAJ&pg=PA284&lpg=PA284&dq=massage+treatment+in+communication&source

13. THANK YOU FOR BEING SUCH A WONDERFUL AUDIENCE. MAY BE AFTER GETTING BORED ATLEAST YOU DIDN’T ACT THIS WAY