Lean Startup Master Class Deck for Genpact
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About This Presentation
Master Class on Lean Startup for Genpact Digital Consulting
Slide Content
Photo Credit: US State Department
Master Class: Lean Startup
14 September 2017
© 2017Copyright Genpact. All Rights Reserved.
Adam Shatzkamer | Director, Innovation by Design | GenpactDigital Consulting
Master Class: Lean Startup
14 September 2017
© 2017Copyright Genpact. All Rights Reserved.
Adam Shatzkamer | Director, Innovation by Design | GenpactDigital Consulting
2© 2017 Copyright Genpact. All Rights Reserved.
Adam Shatzkamer
Director, Innovation by Design | Design Transformation
Genpact Digital Consulting
Joined Genpact on April 17, 2017
Previously with IBM Interactive Experience, The Design Gym, Synthesis Corp., and Inforoo
Networks.
Before that, about a decade of numerous roles in emergency management and
counterterrorism focused on community- centered disaster planning, preparedness, and
response.
Current side hustles (every millennial has to have at least one, right?)
•Partner at steamshovel., a collaborative design accelerator
•Reservist with the US Public Health Service/National Disaster Medical System
Also:
•MBA, Rutgers Business School
•Master’s Certificate in User Experience Design, Rutgers Center for Innovation Education
•BA in Public Management, CUNY John Jay College of Criminal Justice
•NYU TischInteractive Telecom/Technology Program Camp
•MS in Design & Technology in progress at SUNY Polytechnic
About Me
“I help enterprises
innovate like startups
and startups to scale
like large enterprises”
Adam Shatzkamer
Director, Innovation by Design | Design Transformation
Genpact Digital Consulting
Joined Genpact on April 17, 2017
Previously with IBM Interactive Experience, The Design Gym, Synthesis Corp., and Inforoo
Networks.
Before that, about a decade of numerous roles in emergency management and
counterterrorism focused on community- centered disaster planning, preparedness, and
response.
Current side hustles (every millennial has to have at least one, right?)
•Partner at steamshovel., a collaborative design accelerator
•Reservist with the US Public Health Service/National Disaster Medical System
Also:
•MBA, Rutgers Business School
•Master’s Certificate in User Experience Design, Rutgers Center for Innovation Education
•BA in Public Management, CUNY John Jay College of Criminal Justice
•NYU TischInteractive Telecom/Technology Program Camp
•MS in Design & Technology in progress at SUNY Polytechnic
About Me
“I help enterprises
innovate like startups
and startups to scale
like large enterprises”
3© 2017 Copyright Genpact. All Rights Reserved.
More importantly…
Eric Riesand Steve Blank
More importantly…
Eric Riesand Steve Blank
4© 2017 Copyright Genpact. All Rights Reserved.
Your thoughts:
What does Lean Startup mean to you?
Your thoughts:
What does Lean Startup mean to you?
5© 2017 Copyright Genpact. All Rights Reserved.
Lean Startup Myths
Myth Reality
Lean Startup Myths
Myth Reality
6© 2017 Copyright Genpact. All Rights Reserved.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
7© 2017 Copyright Genpact. All Rights Reserved.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
The Lean Startup is only forWeb 2.0/ internet/
consumer software companies.
The Lean Startup applies to all companies thatface
uncertainty about what customers willwant.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
The Lean Startup is only forWeb 2.0/ internet/
consumer software companies.
The Lean Startup applies to all companies thatface
uncertainty about what customers willwant.
8© 2017 Copyright Genpact. All Rights Reserved.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
The Lean Startup is only forWeb 2.0/ internet/
consumer software companies.
The Lean Startup applies to all companies thatface
uncertainty about what customers willwant.
Lean Startups are small bootstrapped startups.
Lean Startups are ambitious and are ableto deploy
large amounts of capital.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
The Lean Startup is only forWeb 2.0/ internet/
consumer software companies.
The Lean Startup applies to all companies thatface
uncertainty about what customers willwant.
Lean Startups are small bootstrapped startups.
Lean Startups are ambitious and are ableto deploy
large amounts of capital.
9© 2017 Copyright Genpact. All Rights Reserved.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
The Lean Startup is only forWeb 2.0/ internet/
consumer software companies.
The Lean Startup applies to all companies thatface
uncertainty about what customers willwant.
Lean Startups are small bootstrapped startups.
Lean Startups are ambitious and are ableto deploy
large amounts of capital.
Lean Startups replace vision with dataor customer
feedback.
Lean Startups are driven by a compelling vision,and
are rigorous about testing each element ofthis vision.
Lean Startup Myths
Myth Reality
Lean meanscheap
The Lean Startup method is not about cost,
it is about speed.
The Lean Startup is only forWeb 2.0/ internet/
consumer software companies.
The Lean Startup applies to all companies thatface
uncertainty about what customers willwant.
Lean Startups are small bootstrapped startups.
Lean Startups are ambitious and are ableto deploy
large amounts of capital.
Lean Startups replace vision with dataor customer
feedback.
Lean Startups are driven by a compelling vision,and
are rigorous about testing each element ofthis vision.
10© 2017 Copyright Genpact. All Rights Reserved.
A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty.
A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty.
11© 2017 Copyright Genpact. All Rights Reserved.
A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty.
How many of you work at a startup?
A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty.
How many of you work at a startup?
12© 2017 Copyright Genpact. All Rights Reserved.
Startup = Experiment
Startup = Experiment
13© 2017 Copyright Genpact. All Rights Reserved.
Most startups fail
BUT IT DOESN’T HAVE TO BE THAT WAY!
Lean Startup provides a scientific approach to creating
and managing startups and get a desired product to
customers' hands faster.
Today we will cover:
1.What is Lean Startup?
2.How does Lean Startup compare to more familiar frameworks such as Lean Six Sigma, Design
Thinking, and Agile?
3.Where is Lean Startup applicable to large enterprises?
Most startups fail
BUT IT DOESN’T HAVE TO BE THAT WAY!
Lean Startup provides a scientific approach to creating
and managing startups and get a desired product to
customers' hands faster.
Today we will cover:
1.What is Lean Startup?
2.How does Lean Startup compare to more familiar frameworks such as Lean Six Sigma, Design
Thinking, and Agile?
3.Where is Lean Startup applicable to large enterprises?
14© 2017 Copyright Genpact. All Rights Reserved.
Principles of Lean Startup
Entrepreneurship is Management
And entrepreneurs are everywhere.
But we need practices geared to uncertainty rather than “MBA management”
The Pivot
Validated Learning/ Build -> Measure -> Learn
PayPal: from digital currency to online payments
Microsoft: from BASIC interpreters to an OS monopoly
Speed Wins
Odds of success go up as we reduce the time between iterations
Therefore Agile and DevOps are natural bedfellows to Lean Startup
Customer Focus
Focus on real customers, not statistics and averages (a joke for you all)
Therefore Design Thinking is also a natural bedfellow to Lean Startup
Principles of Lean Startup
Entrepreneurship is Management
And entrepreneurs are everywhere.
But we need practices geared to uncertainty rather than “MBA management”
The Pivot
Validated Learning/ Build -> Measure -> Learn
PayPal: from digital currency to online payments
Microsoft: from BASIC interpreters to an OS monopoly
Speed Wins
Odds of success go up as we reduce the time between iterations
Therefore Agile and DevOps are natural bedfellows to Lean Startup
Customer Focus
Focus on real customers, not statistics and averages (a joke for you all)
Therefore Design Thinking is also a natural bedfellow to Lean Startup
15© 2017 Copyright Genpact. All Rights Reserved.
Innovation Accounting?
Innovation Accounting?
16© 2017 Copyright Genpact. All Rights Reserved.
Focus on Quality?
We know what customers want
We can accurately predict the future.
Advancing the plan is progress.
Focus on Quality?
We know what customers want
We can accurately predict the future.
Advancing the plan is progress.
17© 2017 Copyright Genpact. All Rights Reserved.
Focus on Quality? Focuson the Customer
We know what customers want
“If you are not embarrassed bythefirstversion
ofyourproduct,you've launchedtoo late.”
-ReidHoffman
We can accurately predict the future. Will they pay for it? The litmus test!
Advancing the plan is progress. Shipproduct multiple times per day
Focus on Quality? Focuson the Customer
We know what customers want
“If you are not embarrassed bythefirstversion
ofyourproduct,you've launchedtoo late.”
-ReidHoffman
We can accurately predict the future. Will they pay for it? The litmus test!
Advancing the plan is progress. Shipproduct multiple times per day
18© 2017 Copyright Genpact. All Rights Reserved.
The number one question:
Which activities are value -creating and
which are waste?
The number one question:
Which activities are value -creating and
which are waste?
19© 2017 Copyright Genpact. All Rights Reserved.
The approach
The approach
20© 2017 Copyright Genpact. All Rights Reserved.
The phases of Lean Startup
The phases of Lean Startup
21© 2017 Copyright Genpact. All Rights Reserved.
Pivot?
A change in strategy without a change in vision.
-Eric Ries
Pivot?
A change in strategy without a change in vision.
-Eric Ries
22© 2017 Copyright Genpact. All Rights Reserved.
And what’s an MVP?
Minimum Viable Product
Minimum Viable Experience
Minimum Viable Experiment!
The Minimum Viable Product (MVP) is that version of a new product which allows a team to collect
the maximum amount of validated learning about customers with the least effort.
-Eric Ries
And what’s an MVP?
Minimum Viable Product
Minimum Viable Experience
Minimum Viable Experiment!
The Minimum Viable Product (MVP) is that version of a new product which allows a team to collect
the maximum amount of validated learning about customers with the least effort.
-Eric Ries
23© 2017 Copyright Genpact. All Rights Reserved.
And what’s an MVP?
Minimum Viable Product
Minimum Viable Experience
Minimum Viable Experiment!
The Minimum Viable Product (MVP) is that version of a new product which allows a team to collect
the maximum amount of validated learning about customers with the least effort.
-Eric Ries
When shouldn’t you build an MVP?
And what’s an MVP?
Minimum Viable Product
Minimum Viable Experience
Minimum Viable Experiment!
The Minimum Viable Product (MVP) is that version of a new product which allows a team to collect
the maximum amount of validated learning about customers with the least effort.
-Eric Ries
When shouldn’t you build an MVP?
24© 2017 Copyright Genpact. All Rights Reserved.
Key takeaways for highvalue at lowcost in littletime
1.Continuous customer interaction
2.Revenue goals from day one
3.No scaling until revenue
4.Assumes customer and solution/features are unknowns
5.Low burn rate by design, notcrisis
Key takeaways for highvalue at lowcost in littletime
1.Continuous customer interaction
2.Revenue goals from day one
3.No scaling until revenue
4.Assumes customer and solution/features are unknowns
5.Low burn rate by design, notcrisis
25© 2017 Copyright Genpact. All Rights Reserved.
Lean Startup, Agile, and DevOps/Continuous Deployment
Ideate, Validate, Build, and Launch
Pivot
Lean Startup, Agile, and DevOps/Continuous Deployment
Ideate, Validate, Build, and Launch
Pivot
26© 2017 Copyright Genpact. All Rights Reserved.
What about Lean Six Sigma and Human-Centered Design/Design Thinking?
Listening
Observing
Learning
Analyzing
Sense Making
Deriving Insights
Envisioning
Imagining
Prioritizing
Prototyping
Testing
Iterating
Building
Releasing
Actualizing
What about Lean Six Sigma and Human-Centered Design/Design Thinking?
Listening
Observing
Learning
Analyzing
Sense Making
Deriving Insights
Envisioning
Imagining
Prioritizing
Prototyping
Testing
Iterating
Building
Releasing
Actualizing
27© 2017 Copyright Genpact. All Rights Reserved.
And just because, Genpact’sDesign Thinking Methodology as compared to
TandemSeven’s
And just because, Genpact’sDesign Thinking Methodology as compared to
TandemSeven’s
28© 2017 Copyright Genpact. All Rights Reserved.
What might this mean for Genpact?
What might this mean for Genpact?
29© 2017 Copyright Genpact. All Rights Reserved.
The Lean Enterprise ≠ Lean Startup for Enterprises
Do corporations try to reward innovators with
things they don’t value?
The Lean Enterprise ≠ Lean Startup for Enterprises
Do corporations try to reward innovators with
things they don’t value?
30© 2017 Copyright Genpact. All Rights Reserved.
The Lean Enterprise ≠ Lean Startup for Enterprises
Do corporations try to reward innovators with
things they don’t value?
Many say that in order to approaches to
innovation like Lean Startup to work at scale in
large enterprises, we need to architect
innovation differently.
“The Innovation Colony”
•Ownership (equity)
•Innovation Accounting
•Competition to get in the door
75% of Innovation Colony teams are successful.
What is the rate of success of other
corporate innovation projects?
The Lean Enterprise ≠ Lean Startup for Enterprises
Do corporations try to reward innovators with
things they don’t value?
Many say that in order to approaches to
innovation like Lean Startup to work at scale in
large enterprises, we need to architect
innovation differently.
“The Innovation Colony”
•Ownership (equity)
•Innovation Accounting
•Competition to get in the door
75% of Innovation Colony teams are successful.
What is the rate of success of other
corporate innovation projects?
31© 2017 Copyright Genpact. All Rights Reserved.
Validation Board
Validation Board
32© 2017 Copyright Genpact. All Rights Reserved.
33© 2017 Copyright Genpact. All Rights Reserved.
Delight customers
Get lots of them signed up
Make a lot of money
Realize a big vision; change the world
Learn to predict the future
Delight customers
Get lots of them signed up
Make a lot of money
Realize a big vision; change the world
Learn to predict the future
34© 2017 Copyright Genpact. All Rights Reserved.
Thank you!!!
Adam Shatzkamer
Director, Innovation by Design | Design Transformation
Co-Head, NYC Lean Digital Design Studio
GenpactDigital Consulting
[email protected]
+1 617 599 6854
http://adamshatzkamer.info
http://linkedin.com/in/ashatzkamer
http://twitter.com/shatzygoespro
Try hitting me up on Slack first!
@adamshatzon http://innovationbydesign.slack.com
Thank you!!!
Adam Shatzkamer
Director, Innovation by Design | Design Transformation
Co-Head, NYC Lean Digital Design Studio
GenpactDigital Consulting
[email protected]
+1 617 599 6854
http://adamshatzkamer.info
http://linkedin.com/in/ashatzkamer
http://twitter.com/shatzygoespro
Try hitting me up on Slack first!
@adamshatzon http://innovationbydesign.slack.com
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