Lecture 3 Tasks based on the business studies book

learning tasks

1. TASK___01
Group Activity: Company Research (marketing)
Group 1: SpaceX (Foreign - USA) Situation : In
2024, SpaceX launched over 100 rockets and
made
$14.2B, focusing on reusable tech like Starship, not asking customers for ideas.
Research Questions:
Does
SpaceX sell to regular people or other companies?
Is
it more about making cool tech or listening to what customers want?
How
does this help SpaceX make money?
Group 2: Apple (Foreign - USA) Situation : In
2024, Apple sold 230M iPhones with new AI
features
based on user feedback, earning $123B in 2025 from apps.
Research Questions:
Is
Apple selling to everyday people or businesses?
Does
Apple focus on new tech or what customers ask for?
How
does this help Apple compete with other phone makers?
Group 3: Coca-Cola (Foreign - USA) Situation : In
2024, Coca-Cola added K-pop names on
bottles
in China, boosting sales, and plans fun AI ads for 2025.
Research Questions:
Who
buys Coca-Cola—regular people or companies?
Is
Coca-Cola more about new drinks or matching customer likes?
How
do these ads help Coca-Cola make a profit?
Group 4: Huawei (Chinese) Situation : Huawei
made ¥704B in 2024 selling 5G tech to businesses
worldwide,
focusing on new tech in 2025.
Research Questions:
Does
Huawei sell to customers or other companies?
Is
Huawei more about inventing tech or meeting customer needs?
How
does this help Huawei grow its business?
Group 5: Alibaba (Chinese) Situation : Alibaba’s
Taobao used customer data in 2024 to boost
Singles’
Day sales by 15%, with more plans for 2025.
Research Questions:
Is
Alibaba selling to shoppers or businesses?
Does
Alibaba focus on new products or what customers want?
How
does this help Alibaba satisfy more customers?
Group 6: Xiaomi (Chinese) Situation : Xiaomi
sold 135K EVs in 2024 and plans 300K in 2025,
focusing
on new battery tech.
Research Questions:
Does
Xiaomi sell to regular people or companies?
Is
Xiaomi more about new tech or customer feedback?
How
does this help Xiaomi compete in the market?
Activity Instructions for Students
Research & Discussion (10 minutes): Use
the situation and quick online checks (e.g., company sites or
news)
to answer the 3 questions. Work as a team and pick one fact from research to share.

2. TASK___02
Group Activity: Mass to Niche Marketing Makeover Challenge
Groups
"make over" a company's marketing strategy by switching from mass to niche (or vice versa)
based
on slides. Use quick research for ideas. Roles: Idea Brainstormer (suggests switch), Researcher
(finds
1-2 real facts), Sketcher (draws simple visual of new strategy), Debater (argues pros/cons),
Presenter
(shares). 8 min brainstorm/research/sketch, 10 min fun pitches.
Group 1: Coca-Cola (Switch Mass to Niche) Task: Research
how Coca-Cola could target eco-
conscious
vegans only in 2025.
Tasks:
Brainstorm product tweak; find vegan trend fact; sketch ad; debate benefits/risks;
pitch
idea.
Group 2: Microsoft (Switch Mass to Niche) Task: Research
turning Microsoft Office into niche for
artists
in 2025.
Tasks:
Brainstorm features; find artist tool stat; sketch interface; debate
advantages/drawbacks;
pitch.
Group 3: Nike (Switch Mass to Niche) Task: Research
Nike focusing solely on extreme sports pros
in
2025.
Tasks:
Brainstorm gear; find pro athlete market data; sketch campaign; debate pros/cons;
pitch.
Group 4: Louis Vuitton (Switch Niche to Mass) Task: Research
making LV affordable for
everyday
shoppers in 2025.
Tasks:
Brainstorm mass lines; find budget luxury trend; sketch store; debate benefits/risks;
pitch.
Group 5: Gucci (Switch Niche to Mass) Task: Research
Gucci expanding to kid's casual wear
broadly
in 2025.
Tasks:
Brainstorm products; find family fashion stat; sketch billboard; debate
advantages/drawbacks;
pitch.
Group 6: Beyond Meat (Switch Niche to Mass) Task: Research
Beyond Meat going mainstream for
all
fast food in 2025.
Tasks:
Brainstorm partnerships; find meat alternative sales; sketch menu; debate pros/cons;
pitch.