LECTURE_Week 2-3_Understanding%20Social%20Responsibility.pptx

Understanding CSR in Journalism

1. Understanding Social Responsibility Prepared by: Dr. Melvin N. Espineda

2. What is social responsibility for you?

3. What is Social Responsibility? (Social Responsibility - (Intro to Journalism) - Vocab, Definition, Explanations | Fiveable , 2025) It refers to the ethical obligation of individuals and organizations to act in the best interests of society at large .

4. Principles of Socially Responsible Journalism

5. Principles of Socially Responsible Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Seek truth and report it: Journalists should strive to uncover and convey accurate, verifiable information to the public.

6. Principles of Socially Responsible Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Minimize harm: Journalists should consider the potential consequences of their reporting and take steps to minimize harm to individuals and communities.

7. Principles of Socially Responsible Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Act independently: Journalists should maintain editorial independence and resist pressure from external influences, such as advertisers or political interests.

8. Principles of Socially Responsible Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Be accountable and transparent: Journalists should be open about their methods, sources, and any potential biases, and be willing to correct errors promptly.

9. Principles of Socially Responsible Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Serve the public interest: Journalists should prioritize stories that inform and empower the public to make decisions and participate in democratic processes.

10. Ethical Challenges in Journalism

11. Ethical Challenges in Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Conflict of Interest: Situations in which a journalist's personal or professional interests may compromise their objectivity or independence.

12. Ethical Challenges in Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Privacy vs. Public Interest: Balancing the public's right to know with an individual's right to privacy.

13. Ethical Challenges in Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Sensationalism: The practice of emphasizing or exaggerating aspects of a story to increase its appeal or impact, potentially at the expense of accuracy or fairness.

14. Ethical Challenges in Journalism (Journalism and Social Responsibility | Journalism Study Guide by HyperWrite , 2024) Verification of Sources: The challenge of ensuring the credibility and reliability of sources, particularly in the age of digital media and user-generated content.

15. Social Responsibility Theory

16. Social Responsibility Theory (Communication Theory, 2014) Social responsibility theory allows free press without any censorship, but at the same time, the content of the press should be discussed in a public panel , and the media should accept any obligation from public interference or professional self-regulations or both.

17. The theory allows (Communication Theory, 2014) Everyone to say something or express their opinion about the media.

18. The theory allows (Communication Theory, 2014) Community opinion, Consumer action and professional ethics.

19. The theory allows (Communication Theory, 2014) Serious invasion of recognized private rights and vital social interests.

20. The theory allows (Communication Theory, 2014) Private ownership in media may give better public service, unless the government has to take over to ensure the public receives better media service.

21. The theory allows (Communication Theory, 2014) Media must take care of social responsibility, and if they do not, the government or other organization will do.

22. End of presentation Any questions or clarifications?

23. References: Communication Theory. (2014, July 10). Social Responsibility Theory. Communication Theory. https://www.communicationtheory.org/social-responsibility-theory/ Journalism and Social Responsibility | Journalism Study Guide by HyperWrite . (2024). Hyperwriteai.com . https://www.hyperwriteai.com/guides/journalism-and-social-responsibility-study-guide Social Responsibility - (Intro to Journalism) - Vocab, Definition, Explanations | Fiveable . (2025). Fiveable.me . https:// library.fiveable.me /key-terms/introduction-journalism/social-responsibility