Lenskart final about comparing the analysis

final

2. TABLE OF CONTENTS
1
5
2
6
3
7
Introduction Market
Opportuinity
Business
strategy
Innovation
& Technology
Funding
& Expansion
Marketing &
Branding Strategies
8
Conclusion
4
Challenges
Faced

3. Vision
To provide affordable, high-quality eyewear
to everyone
By PeyushBansal, Amit Chaudhary, and
Sumeet Kapahiin 2010
Founded by
Idea Behind
The idea for Lenskartwas born out of a personal
experience. Bansal noticed a significant gap in the
Indian eyewear market, where quality eyewear was
either too expensive or not readily available. In 2010,
he founded Lenskartwith the visionto democratize
eyewear in India.
1. Introduction

4. 2. Market Opportunity
INDIA
Unorganized
Market
Growing
Vision
Problems E-commerce
Boom
Fashion &
Lifestyle
Huge
Demand

5. Omni-channel
approach
(online + offline stores)
Subscription-based
model
(LenskartGold)
AI-driven
recommendation
system
Home eye check-up
services
3. Business Strategy

6. Virtual Try-On
Magic
Smart Inventory,
Smarter Business
Robot-Powered
Precision
Imagine trying on
clothes, glasses, or
makeup without
leaving your couch —
AR makes shopping
fun and hassle-free!
AI keeps shelves
stocked just right,
predicting what
customers want
before they even
know it.
High-tech robots
ensure every product
is crafted with
flawless accuracy,
making quality the
new standard.
4. Innovation & Tech

7. Customer-Centric
Approach
Quirky, relatable ad campaigns
featuring celebrities and humor to
build a strong brand recall.
Creative and interactive content
across platforms to engage a younger
audience.
Home eye check-ups and free trials to
provide personalized service.
AR technology lets customers try
glasses online, enhancing
convenience and engagement.
Innovative Advertising Strong Social
Media Game
Virtual Try-On
5. Marketing & Branding Strategies

8. •Raised ~$1.57 billion
across 19 funding
rounds.
•Key investors:
SoftBank Vision Fund,
ADIA, Temasek,
Fidelity.
•Current valuation: $5.6
billion.
Funding
•Preparing for IPO filing
by May 2025.
•Targeting a ~$10
billion valuation.
Future Plans
Over 2,000 retail stores
across India and
Southeast Asia.
•Plans to open 300-400
more stores in Southeast
Asia by 2025 Investing
₹1,500 crore in
Telangana, India, for its
largest eyewear
manufacturing facility
Expansion
6. Funding, Expansion & Future

9. 7. Challenges Faced
Challenges
Faced By
Lenskart
Competition from
Big and other
local players
Educating
consumers about
online eyewear
shopping
Supply chain
disruptions

10. 8. Conclusion
Lenskart’ssuccess as a startup lies in its innovative
approach, combining technology, customer-centric
services, and smart branding. By leveraging virtual try-
ons, an omnichannel presence, and data-driven insights,
it transformed eyewear from a necessity to a lifestyle
choice. Strategic funding and rapid expansion have
strengthened its market position, making Lenskarta
leader in India’s eyewear industry and a rising global
player.