LESS IS MORE - MINIMALISM PRESENTATION AT HCMUSSH

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1. NEVER HAVE I EVER...

2. How we will play THE GAME MASTER WILL FLASH A RANDOM "NEVER HAVE I EVER" QUESTION ON THE SCREEN. IF YOU “HAVE EVER” DONE THIS, RAISE YOUR HAND. WE WILL SHOW SOME PSYCOLOGICAL FACTS OF EACH QUESTION.

3. PURCHASE FUN OR SILLY ITEMS ON SHOPEE DURING MIDNIGHT SALES NEVER HAVE I EVER I HAVE I HAVE NEVER

4. Urgency and Scarcity: Limited-time offers The sense of urgency created by midnight sales Trigger a fear of missing out (FOMO) 2. Reward System Activation : Shopping, discounts and sales Activate the brain's reward system

5. CANNOT FIND THE THINGS I NEED IN MY OWN ROOM NEVER HAVE I EVER I HAVE I HAVE NEVER

6. Selective Attention: Cluttered environments make it difficult for your brain to selectively focus on the relevant items. -> Leading to overlooked objects

7. BUY AN ITEM THINKING THAT I'LL PROBABLY NEED IT LATER (BUT I DON’T) NEVER HAVE I EVER I HAVE I HAVE NEVER

8. Psychology Fact - "Just-in-Case" Mentality: The "just-in-case" mentality is a cognitive phenomenon Individuals make purchases based on the anticipation of potential future needs or scenarios

9. LESS IS MORE MINIMALISM

10. TABLE OF CONTENT HISTORY AND DEFINITION CHARACTERISTICS AND BENEFITS APPLICATIONS MISCONCEPTIONS AND GUIDING

11. HISTORY AND DEFINITION

12. Insights 1 A BRIEF STORY OF MINIMALISM 1.1

13. POST-WAR ECONOMIC-BOOM AND CONSUMERISM 1.1

14. TRANSITION FROM SCARCITY TO INNOVATION 1.1

15. MINIMALISM OCCURED AS REACTION TO OVERCONSUMPTION 1.1

16. MATERIALISM Guided by the phillosophy “less is more” Mindset Shift and Intentional Living Tool for Finding Happiness and Freedom 1.2

17. CHARACTERISTICS & BENEFITS

18. 2.1. CHARACTERISTICS: Simplicity Clutter - free Functionality Mindful comsumption

19. SIMPLICITY 2.1. CHARACTERISTICS: Simplicity in design and aesthetics Eliminate unnecessary details Focusing on the fundamental aspects

20. 2.1. CHARACTERISTICS: CLUTTER-FREE Free from unnecessary decorations Create a clean and uncluttered environment Sense of openness and tranquility

21. 2.1. CHARACTERISTICS: Minimalist design aims to enhance usability and functionality Design choices are made with a purpose Each design serves a specific function FUNCTIONALITY

22. 2 2.1 CHARACTERISTICS: MINDFUL CONSUMPTION Mindful comsumption in lifestyle choices Make deliberate and intentional choices Avoid excessive consumption

23. 2.2. BENEFITS: Reduced Stress Financial Freedom Environmental Impacts Time Management Mindfulness and Contentment

24. 5 2.2. BENEFITS: REDUCED DECISION FATIGUE Fewer possessions, fewer decisions to be made Reduce fatigue when facing too many choices FINANCIAL FREEDOM Avoid unnecessary and impulsive purchases Spend money intentionally Get rid of financial pressure and debt

25. 5 2.2. BENEFITS: ENVIRONMENTAL IMPACT Reduce waste and consume less Reduce environmental footprint Sustainability and Eco-friendliness TIME MANAGEMENT Prioritize essential tasks and activities Focus on what truly matters Avoid overwhelmed by non-essential things

26. 2 MINDFULNESS AND CONTENTMENT Be mindful of one's choices Feel content with what one has Appreciate the present moment and find joy in simplicity 2.2. BENEFITS:

27. APPLICATIONS

28. In design INTERIOR DESIGN GRAPHIC DESIGN WEB DESIGN 3. APPLICATONS

29. INTERIOR DESIGN 3. APPLICATONS

30. Clean lines. Neutral color schemes. Limited furniture 3. APPLICATONS - INTERIOR DESIGN

31. The principle of minimalism in interior design An emphasis on what’s truly needed and important 3. APPLICATONS - INTERIOR DESIGN

32. Scandinavian minimalism Japanese minimalism Minimalism is far from decorating , but a way of thinking and living. 3. APPLICATONS - INTERIOR DESIGN

33. MINIMALISM MINDSET 3. APPLICATONS - MINDSET

34. Discovering true potential. Minimalism allows us to focus on what truly matters, enabling us to set and achieve meaningful goals 3. APPLICATONS - MINDSET

35. Prioritize important things in life. if you are minimalist, you are likely to prioritize what’s important and will be able to reach your set goals with ease.

36. MISCONCEPTIONS & GUIDING

37. 2 MINIMALISM MISCONCEPTIONS Minimalism is just about having few things Minimalism is only for artists and creative people

38. 2 HOW TO BE A MINIMALIST? Clear out your stuff Tidy Up Your Digital Space Live with Purpose

39. 5 CLEAR OUT YOUR STUFF Keep only what you really need or love Donate or sell the rest TIDY UP YOUR DIGITAL SPACE Clean up your computer, phone, and emails Delete - Organize - Limit LIVE WITH PURPOSE Think about what's important to you Let purpose guide your decisions

40. LESS IS MORE MINIMALISM HISTORY & DEFINITION CHARACTERISTICS APPLICATIONS MISCONCEPTIONS Guided by less is more philosophy A tool for finding happiness A reaction to overconsumption after WWII Mindset shift and intentional living MINDSET INTERIOR DESIGN Clutter-Free Functionality Simplicity Mindful consumption Minimalism is just about having few things Minimalism is only for artists and creative people

41. GROUP7 "SIMPLIFY LIFE, AMPLIFY JOY."